Summary
This tutorial deals with the concept of value for in-store experiences around luxury brands, goods, and services. Many brands around the world have been investing quite heavily in store experiences.
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Benzo, R. (Academic). (2016). Luxury store value [Video]. SAGE Knowledge. https://dx.
This tutorial deals with the concept of value for in-store experiences around luxury brands, goods, and services. Many brands around the world have been investing quite heavily in store experiences.
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