Transcript

Loizos Heracleous Defines Dual Strategies

Name: Loizos Heracleous Defines Dual Strategies
Uploaded: 2016-01-28
Duration: 1 min 44 s
Description: Professor Loizos Heracleous explains the dichotomy of dual strategies, which is essentially focusing on two goals at once. He then uses real-world examples of companies that have successfully challenged the dual strategies paradox.

Video Type: Definition

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  Heracleous, L. (Academic). (2016). [Video]. SAGE Knowledge. https://www.doi.org/10.4135/9781473957060
  
  Heracleous, Loizos. "Loizos Heracleous Defines Dual Strategies." In SAGE Video. : SAGE Publications, Ltd., 2016. Video, 00:01:44. https://www.doi.org/10.4135/9781473957060.
  
  Heracleous, L., 2016. Loizos Heracleous Defines Dual Strategies, SAGE Video. [Streaming Video] London: SAGE Publications Ltd. Available at: <http://www.doi.org/10.4135/9781473957060> [Accessed 30 Jul 2021].
  
  Heracleous, Loizos. Loizos Heracleous Defines Dual Strategies. Online video clip. SAGE Video. London: SAGE Publications, Ltd., 28 Jan 2016. doi: https://www.doi.org/10.4135/9781473957060. 30 Jul 2021.
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Summary

Summary

Professor Loizos Heracleous explains the dichotomy of dual strategies, which is essentially focusing on two goals at once. He then uses real-world examples of companies that have successfully challenged the dual strategies paradox.