Transcript

Leveraging Thought leadership to Penetrate the C-Suite

Name: Leveraging Thought leadership to Penetrate the C-Suite
Uploaded: 2016-06-25
Duration: 36 min 30 s
Description: Andre Lerman, marketing director at McGladrey (RSM US), discusses leadership and how to influence marketing. McGladrey ran the "Manufacturing and Distribution Monitor," a survey that researched different businesses and their success. Lerman discusses McGladrey as a company, the survey, and marketing strategies.

Video Type: Conference

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  Lerman, A. (Speaker). (2016). Leveraging thought leadership to penetrate the c-suite [Video]. SAGE Knowledge. https://www.doi.org/10.4135/9781473990395
  
  Lerman, Andre. "Leveraging Thought leadership to Penetrate the C-Suite." In SAGE Video. : SAGE Publications, Ltd., 2016. Video, 00:36:30. https://www.doi.org/10.4135/9781473990395.
  
  Lerman, A., 2016. Leveraging Thought leadership to Penetrate the C-Suite, SAGE Video. [Streaming Video] London: SAGE Publications Ltd. Available at: <http://www.doi.org/10.4135/9781473990395> [Accessed 25 Jul 2021].
  
  Lerman, Andre. Leveraging Thought leadership to Penetrate the C-Suite. Online video clip. SAGE Video. London: SAGE Publications, Ltd., 25 Jun 2016. doi: https://www.doi.org/10.4135/9781473990395. 25 Jul 2021.
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Summary

Summary

Andre Lerman, marketing director at McGladrey (RSM US), discusses leadership and how to influence marketing. McGladrey ran the "Manufacturing and Distribution Monitor," a survey that researched different businesses and their success. Lerman discusses McGladrey as a company, the survey, and marketing strategies.