SAGE Video - Leveraging Thought leadership to Penetrate the C-Suite

Name: Leveraging Thought leadership to Penetrate the C-Suite
Uploaded: 2016-06-25
Duration: 36 min 30 s
Description: Andre Lerman, marketing director at McGladrey (RSM US), discusses leadership and how to influence marketing. McGladrey ran the "Manufacturing and Distribution Monitor," a survey that researched different businesses and their success. Lerman discusses McGladrey as a company, the survey, and marketing strategies.

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Video Type: Conference

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  Lerman, A. (Speaker). (2016). Leveraging thought leadership to penetrate the c-suite [Video]. SAGE Knowledge. https://dx.doi.org/10.4135/9781473990395
  
  Lerman, Andre. "Leveraging Thought leadership to Penetrate the C-Suite." In SAGE Video. : SAGE Publications, Ltd., 2016. Video, 00:36:30. https://dx.doi.org/10.4135/9781473990395.
  
  Lerman, A., 2016. Leveraging Thought leadership to Penetrate the C-Suite, SAGE Video. [Streaming Video] London: SAGE Publications Ltd. Available at: <https://dx.doi.org/10.4135/9781473990395 & gt; [Accessed 28 Jan 2023].
  
  Lerman, Andre. Leveraging Thought leadership to Penetrate the C-Suite. Online video clip. SAGE Video. London: SAGE Publications, Ltd., 25 Jun 2016. doi: https://dx.doi.org/10.4135/9781473990395. 28 Jan 2023.
  
  Leveraging Thought leadership to Penetrate the C-Suite [Streaming video]. 2016. doi:10.4135/9781473990395. Accessed 01/28/2023
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Summary
Chapters
Video Info

Summary

Andre Lerman, marketing director at McGladrey (RSM US), discusses leadership and how to influence marketing. McGladrey ran the "Manufacturing and Distribution Monitor," a survey that researched different businesses and their success. Lerman discusses McGladrey as a company, the survey, and marketing strategies.

Chapter 1: Introduction: Leveraging Throught Leadership to Penetrate the C-Suite
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- Start time: 00:00:00
- End time: 00:04:54
Chapter 2: Intuition and Reflex Marketing
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- Start time: 00:04:55
- End time: 00:11:43
Chapter 3: Marketing Relevance
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- Start time: 00:11:44
- End time: 00:16:02
Chapter 4: Manufacturing and Distribution Monitor
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- Start time: 00:16:03
- End time: 00:24:54
Chapter 5: Survey Implications
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- Start time: 00:24:55
- End time: 00:31:36
Chapter 6: Conclusion: Leveraging Throught Leadership to Penetrate the C-Suite
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- Start time: 00:31:37
- End time: 00:36:29

Type of Content: Conference
Title: Leveraging Thought leadership to Penetrate the C-Suite
Publisher: SAGE Publications, Ltd.
- Publication year: 2016
- Online pub date: June 25, 2016
Discipline: Business & Management
Subject: Business -to-business Marketing, Organizational Communication, Consumer Behavior
Duration: 00:36:30
DOI: https://dx.doi.org/10.4135/9781473990395
Keywords: brain, business growth, comparison levels, competition (business), distribution (business), focus groups, innovation (business), leadership (business), manufacturing, market (economics), marketing (business), marketing communication, marketing concept, marketing plan, marketing planning, marketing research, marketing strategy, markets and marketing, media coverage, psychology, publicity, publicity campaigns, research, research findings, Survey methods, Survey research, target markets, targeting
Things Discussed
Organizations Discussed:
RSM US LLP (McGladrey), 1926-
General Electric Company, 1892-
RSM International, 1964-
Persons Discussed:
Guy Kawasaki
Daniel Kehneman

People
Speaker: Andre Lerman

Online ISBN:9781473990395

Copyright: (c) SAGE Publications Ltd., 2016

More informationLess information

Tools
Tools icon close
- Download PDFopens in new window
- Cite
  
  Cite icon close
  
  Format APA
  
  Lerman, A. (Speaker). (2016). Leveraging thought leadership to penetrate the c-suite [Video]. SAGE Knowledge. https://dx.doi.org/10.4135/9781473990395
  
  Lerman, Andre. "Leveraging Thought leadership to Penetrate the C-Suite." In SAGE Video. : SAGE Publications, Ltd., 2016. Video, 00:36:30. https://dx.doi.org/10.4135/9781473990395.
  
  Lerman, A., 2016. Leveraging Thought leadership to Penetrate the C-Suite, SAGE Video. [Streaming Video] London: SAGE Publications Ltd. Available at: <https://dx.doi.org/10.4135/9781473990395 & gt; [Accessed 28 Jan 2023].
  
  Lerman, Andre. Leveraging Thought leadership to Penetrate the C-Suite. Online video clip. SAGE Video. London: SAGE Publications, Ltd., 25 Jun 2016. doi: https://dx.doi.org/10.4135/9781473990395. 28 Jan 2023.
  
  Leveraging Thought leadership to Penetrate the C-Suite [Streaming video]. 2016. doi:10.4135/9781473990395. Accessed 01/28/2023
  copy to clipboard
  or
  
  Export to your reference manager Endnote
  
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- Share
  
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  Embed this Content
  Add this content to your learning management system or webpage by copying the code below into the HTML editor on the page. Look for the words HTML or </>. Learn More about Embedding Video icon link (opens in new window)
  
  Clip - https://sk.sagepub.com/video/leveraging-thought-leadership-to-penetrate-the-c-suite
  
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Video Type: Conference

Transcript

Summary

Chapters

Video Info

Chapter 1: Introduction: Leveraging Throught Leadership to Penetrate the C-Suite

Chapter 2: Intuition and Reflex Marketing

Chapter 3: Marketing Relevance

Chapter 4: Manufacturing and Distribution Monitor

Chapter 5: Survey Implications

Chapter 6: Conclusion: Leveraging Throught Leadership to Penetrate the C-Suite

Things Discussed

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Leveraging Thought leadership to Penetrate the C-Suite

Video Type: Conference

Transcript

Summary

Chapters

Video Info

Chapter 1: Introduction: Leveraging Throught Leadership to Penetrate the C-Suite

Chapter 2: Intuition and Reflex Marketing

Chapter 3: Marketing Relevance

Chapter 4: Manufacturing and Distribution Monitor

Chapter 5: Survey Implications

Chapter 6: Conclusion: Leveraging Throught Leadership to Penetrate the C-Suite

Things Discussed

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