Summary
Chapters
Video Info
Andre Lerman, marketing director at McGladrey (RSM US), discusses leadership and how to influence marketing. McGladrey ran the "Manufacturing and Distribution Monitor," a survey that researched different businesses and their success. Lerman discusses McGladrey as a company, the survey, and marketing strategies.
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Chapter 1: Introduction: Leveraging Throught Leadership to Penetrate the C-Suite
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Chapter 2: Intuition and Reflex Marketing
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Chapter 3: Marketing Relevance
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Chapter 4: Manufacturing and Distribution Monitor
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Chapter 5: Survey Implications
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Chapter 6: Conclusion: Leveraging Throught Leadership to Penetrate the C-Suite
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