SAGE Video - Karan Bilimoria

Name: Karan Bilimoria
Uploaded: 2016-01-28
Duration: 48 min 50 s
Description: Adrian Chiles follows Karan Bilimoria, the creator of Cobra beer, for a day to show what it is like to be in charge of a successful business. He asks about how Bilimoria has made it this far in one of the most competitive beer markets, the hurdles he will have to overcome to break into the Indian market, and his overwhelming optimism about his business as a whole.

Transcript

Video Type: Documentary

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  Bilimoria, K., S., N., Loomba, R. (Interviewees). (2003). [Video]. SAGE Knowledge. https://dx.doi.org/10.4135/9781506334677
  
  Bilimoria, Karan, Sanjeev, Naihir, Raj Loomba. "Karan Bilimoria." In SAGE Video. : BBC, 2003. Video, 00:48:50. https://dx.doi.org/10.4135/9781506334677.
  
  Bilimoria, K., S., N., Loomba, R., 2003. Karan Bilimoria, SAGE Video. [Streaming Video] London: SAGE Publications Ltd. Available at: <https://dx.doi.org/10.4135/9781506334677 & gt; [Accessed 29 Jan 2023].
  
  Bilimoria, Karan, et al. Karan Bilimoria. Online video clip. SAGE Video. London: SAGE Publications, Ltd., 28 Jan 2016. doi: https://dx.doi.org/10.4135/9781506334677. 29 Jan 2023.
  
  Karan Bilimoria [Streaming video]. 2003. doi:10.4135/9781506334677. Accessed 01/29/2023
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Summary
Chapters
Video Info

Summary

Adrian Chiles follows Karan Bilimoria, the creator of Cobra beer, for a day to show what it is like to be in charge of a successful business. He asks about how Bilimoria has made it this far in one of the most competitive beer markets, the hurdles he will have to overcome to break into the Indian market, and his overwhelming optimism about his business as a whole.

Chapter 1: Introduction: Karan Bilimoria (So What Do You Do All Day?)
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- Start time: 00:00:30
- End time: 00:06:29
Chapter 2: Business in India
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- Start time: 00:06:30
- End time: 00:11:29
Chapter 3: Partnering with a Brewery
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- Start time: 00:11:30
- End time: 00:16:20
Chapter 4: Marketing to India
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- Start time: 00:16:21
- End time: 00:23:42
Chapter 5: Marketing Strategies
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- Start time: 00:23:43
- End time: 00:29:31
Chapter 6: Meeting With Financial Advisors
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- Start time: 00:29:32
- End time: 00:33:37
Chapter 7: Charity and the Need for Licenses
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- Start time: 00:33:38
- End time: 00:39:04
Chapter 8: Meeting With the High Commissioner
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- Start time: 00:39:05
- End time: 00:44:27
Chapter 9: Conclusion: Karan Bilimoria (So What Do You Do All Day?)
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- Start time: 00:44:28
- End time: 00:48:20

Type of Content: Documentary
Title: Karan Bilimoria
Publisher: BBC
- Publication year: 2003
- Online pub date: January 28, 2016
Discipline: Business & Management
Subject: Small & Medium Enterprise Marketing, New Venture Creation, Global Entrepreneurship & Innovation
Duration: 00:48:50
DOI: https://dx.doi.org/10.4135/9781506334677
Keywords: advertising, beer, brewing industry, bureaucracy, charity, children (age group), competition (business), consumption, delegation, demand, economic booms, education, employment, entrepreneurial ability, export, feasibility study, foreign investment, free markets, greenfield investment, import, investment, liberalization, licenses, market (economics), marketing (business), middle class, multicultural cities, negotiation agreements, opportunistic behavior, optimism, partnerships, poverty, prejudice, production factors, promotion (marketing), target markets, target population, trade, verification, widowers
Things Discussed
Organizations Discussed:
Virgin Atlantic Airways Limited, 1984-
Persons Discussed:
Richard Branson

People
Director: Christopher Howells
Producer: Sara Allen
Interviewee: Karan Bilimoria
Interviewer: Adrian Chiles
Interviewee: Sanjeev
Interviewee: Naihir
Interviewee: Raj Loomba

Online ISBN:9781506334677

Copyright: A BBC Production, 2003

More informationLess information

Tools
Tools icon close
- Download PDFopens in new window
- Cite
  
  Cite icon close
  
  Format APA
  
  Bilimoria, K., S., N., Loomba, R. (Interviewees). (2003). [Video]. SAGE Knowledge. https://dx.doi.org/10.4135/9781506334677
  
  Bilimoria, Karan, Sanjeev, Naihir, Raj Loomba. "Karan Bilimoria." In SAGE Video. : BBC, 2003. Video, 00:48:50. https://dx.doi.org/10.4135/9781506334677.
  
  Bilimoria, K., S., N., Loomba, R., 2003. Karan Bilimoria, SAGE Video. [Streaming Video] London: SAGE Publications Ltd. Available at: <https://dx.doi.org/10.4135/9781506334677 & gt; [Accessed 29 Jan 2023].
  
  Bilimoria, Karan, et al. Karan Bilimoria. Online video clip. SAGE Video. London: SAGE Publications, Ltd., 28 Jan 2016. doi: https://dx.doi.org/10.4135/9781506334677. 29 Jan 2023.
  
  Karan Bilimoria [Streaming video]. 2003. doi:10.4135/9781506334677. Accessed 01/29/2023
  copy to clipboard
  or
  
  Export to your reference manager Endnote
  
  Export
  
  Cancel
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  Email
  
  Please log in from an authenticated institution or log into your member profile to access the email feature.
  
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  Embed this Content
  Add this content to your learning management system or webpage by copying the code below into the HTML editor on the page. Look for the words HTML or </>. Learn More about Embedding Video icon link (opens in new window)
  
  Clip - https://sk.sagepub.com/video/karan-bilimoria
  
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Video Type: Documentary

Transcript

Summary

Chapters

Video Info

Chapter 1: Introduction: Karan Bilimoria (So What Do You Do All Day?)

Chapter 2: Business in India

Chapter 3: Partnering with a Brewery

Chapter 4: Marketing to India

Chapter 5: Marketing Strategies

Chapter 6: Meeting With Financial Advisors

Chapter 7: Charity and the Need for Licenses

Chapter 8: Meeting With the High Commissioner

Chapter 9: Conclusion: Karan Bilimoria (So What Do You Do All Day?)

Things Discussed

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Karan Bilimoria

Video Type: Documentary

Transcript

Summary

Chapters

Video Info

Chapter 1: Introduction: Karan Bilimoria (So What Do You Do All Day?)

Chapter 2: Business in India

Chapter 3: Partnering with a Brewery

Chapter 4: Marketing to India

Chapter 5: Marketing Strategies

Chapter 6: Meeting With Financial Advisors

Chapter 7: Charity and the Need for Licenses

Chapter 8: Meeting With the High Commissioner

Chapter 9: Conclusion: Karan Bilimoria (So What Do You Do All Day?)

Things Discussed

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