Sage Video - Joseph Turow Discusses Advertising, Media Economics & Media Industries

Name: Joseph Turow Discusses Advertising, Media Economics & Media Industries
Uploaded: 2015-04-16
Duration: 44 min 45 s

Transcript

Video Type: Interview

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  Turow, J. (Academic). (2015). Joseph turow discusses advertising, media economics & media industries [Video]. Sage Knowledge. https://doi.org/10.4135/9781473929364
  
  Turow, Joseph. "Joseph Turow Discusses Advertising, Media Economics & Media Industries." In Sage Video. : SAGE Publications, Ltd., 2015. Video, 00:44:45. https://doi.org/10.4135/9781473929364.
  
  Turow, J., 2015. Joseph Turow Discusses Advertising, Media Economics & Media Industries, Sage Video. [Streaming Video] London: Sage Publications Ltd. Available at: <https://doi.org/10.4135/9781473929364 & gt; [Accessed 1 Oct 2023].
  
  Turow, Joseph. Joseph Turow Discusses Advertising, Media Economics & Media Industries. Online video clip. SAGE Video. London: SAGE Publications, Ltd., 16 Apr 2015. doi: https://doi.org/10.4135/9781473929364. 1 Oct 2023.
  
  Joseph Turow Discusses Advertising, Media Economics & Media Industries [Streaming video]. 2015. doi:10.4135/9781473929364. Accessed 10/01/2023
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Summary
Chapters
Video Info

Summary

In the interview Joseph Turow, a professor of communications, discuss some key topics of advertising and the media industry. Learn about the benefits that the media industry can offer future students and the audiences. Also discover how mass communication has changed over the years with advances of technology and the digital media. These advances have further changed the way advertisers reach the consumers and how the consumers view advertisements through technology. Turow offers insight on the direction media is heading.

Chapter 1: Benefits of Studying Media Industry
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- Start time: 00:00:00
- End time: 00:03:38
Chapter 2: Field of Media Industry
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- Start time: 00:03:39
- End time: 00:08:47
Chapter 3: Changes in Media Industries
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- Start time: 00:08:48
- End time: 00:10:52
Chapter 4: Digital Technology and Convergence
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- Start time: 00:10:53
- End time: 00:16:41
Chapter 5: Advertising in Media
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- Start time: 00:16:42
- End time: 00:20:31
Chapter 6: Digital Age Privacy
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- Start time: 00:20:32
- End time: 00:23:27
Chapter 7: Direction of Media
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- Start time: 00:23:28
- End time: 00:28:10
Chapter 8: Research Contributions
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- Start time: 00:28:11
- End time: 00:33:31
Chapter 9: Media Literacy and Misconceptions
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- Start time: 00:33:32
- End time: 00:36:41
Chapter 10: Debates and Research
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- Start time: 00:36:42
- End time: 00:39:20
Chapter 11: Future of Mass Media
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- Start time: 00:39:21
- End time: 00:44:41

Type of Content: Interview
Title: Joseph Turow Discusses Advertising, Media Economics & Media Industries
Publisher: SAGE Publications, Ltd.
- Publication year: 2015
- Online pub date: April 16, 2015
Discipline: Media, Communication & Cultural Studies
Subject: Advertising, Media Economics, Digital Media
Duration: 00:44:45
DOI: https://doi.org/10.4135/9781473929364
Keywords:
advertising, advertising theories, audience theories, consumer feedback, critical marketing studies, data collection, digital media, key concepts in media literacy, mass media, media and mass communication theories, media convergence, media ethics theories, media industry, privacy issues, professional practice
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  Format APA
  
  Turow, J. (Academic). (2015). Joseph turow discusses advertising, media economics & media industries [Video]. Sage Knowledge. https://doi.org/10.4135/9781473929364
  
  Turow, Joseph. "Joseph Turow Discusses Advertising, Media Economics & Media Industries." In Sage Video. : SAGE Publications, Ltd., 2015. Video, 00:44:45. https://doi.org/10.4135/9781473929364.
  
  Turow, J., 2015. Joseph Turow Discusses Advertising, Media Economics & Media Industries, Sage Video. [Streaming Video] London: Sage Publications Ltd. Available at: <https://doi.org/10.4135/9781473929364 & gt; [Accessed 1 Oct 2023].
  
  Turow, Joseph. Joseph Turow Discusses Advertising, Media Economics & Media Industries. Online video clip. SAGE Video. London: SAGE Publications, Ltd., 16 Apr 2015. doi: https://doi.org/10.4135/9781473929364. 1 Oct 2023.
  
  Joseph Turow Discusses Advertising, Media Economics & Media Industries [Streaming video]. 2015. doi:10.4135/9781473929364. Accessed 10/01/2023
  copy to clipboard
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Video Type: Interview

Transcript

Summary

Chapters

Video Info

Chapter 1: Benefits of Studying Media Industry

Chapter 2: Field of Media Industry

Chapter 3: Changes in Media Industries

Chapter 4: Digital Technology and Convergence

Chapter 5: Advertising in Media

Chapter 6: Digital Age Privacy

Chapter 7: Direction of Media

Chapter 8: Research Contributions

Chapter 9: Media Literacy and Misconceptions

Chapter 10: Debates and Research

Chapter 11: Future of Mass Media

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Joseph Turow Discusses Advertising, Media Economics & Media Industries

Video Type: Interview

Transcript

Summary

Chapters

Video Info

Chapter 1: Benefits of Studying Media Industry

Chapter 2: Field of Media Industry

Chapter 3: Changes in Media Industries

Chapter 4: Digital Technology and Convergence

Chapter 5: Advertising in Media

Chapter 6: Digital Age Privacy

Chapter 7: Direction of Media

Chapter 8: Research Contributions

Chapter 9: Media Literacy and Misconceptions

Chapter 10: Debates and Research

Chapter 11: Future of Mass Media

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