In the interview Joseph Turow, a professor of communications, discuss some key topics of advertising and the media industry. Learn about the benefits that the media industry can offer future students and the audiences. Also discover how mass communication has changed over the years with advances of technology and the digital media. These advances have further changed the way advertisers reach the consumers and how the consumers view advertisements through technology. Turow offers insight on the direction media is heading.
- Type of Content: Interview
- Title: Joseph Turow Discusses Advertising, Media Economics & Media Industries
- Publisher: SAGE Publications, Ltd.
- Publication year: 2015
- Online pub date:
- Discipline: Media, Communication & Cultural Studies
- Subject: Advertising, Media Economics, Digital Media
- Duration: 00:44:45
Keywords: advertising, advertising theories, audience theories, consumer feedback, critical marketing studies, data collection, digital media, key concepts in media literacy, mass media, media and mass communication theories, media convergence, media ethics theories, media industry, privacy issues, professional practice
Academic: Joseph TurowOnline ISBN: 9781473929364Copyright: ©SAGE Publications, 2015