Summary
Chapters
Video Info
Dr. Nicole Ferdinand discusses topics surrounding the Notting Hill Carnival. She explains the many issues involved in running a large carnival, including community relations, import/exports, and international marketing.
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Chapter 1: International Marketing & the Notting Hill Carnival
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Chapter 2: Issues With the Internationalization Process
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Chapter 3: Methodology
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Chapter 4: Context
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Chapter 5: The Internationalization of Notting Hill Carnival
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Chapter 6: What are the Challenges?
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Chapter 7: Wider Opportunities
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Chapter 8: Options for Development
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Chapter 9: Festival Organizations and International Marketing
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Chapter 10: Reflective Questions
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