Marketing assistant Ella Vega describes how her company Tangle Teezer manages their international marketing. She discusses strategies for launching and adapting products into foreign markets.
- Type of Content: In Practice
- Title: International Marketing
- Publisher: SAGE Publications, Ltd.
- Publication year: 2016
- Online pub date:
- Discipline: Business & Management
- Subject: International Marketing, Marketing (general)
- Duration: 00:08:36
- Keywords: advertising, brand management, branding, customer relationship management, differentiated marketing, distribution, event marketing, international business, international marketing research, international markets, marketing campaigns, marketing strategy, online distribution, products (marketing), Social media, translation, trends in consumer culture
Practitioner: Ella VegaOnline ISBN:9781473954502Copyright: (c) SAGE Publications Ltd., 2016