SAGE Video - International Marketing

Name: International Marketing
Uploaded: 2016-01-28
Duration: 8 min 36 s
Description: Marketing assistant Ella Vega describes how her company Tangle Teezer manages their international marketing. She discusses strategies for launching and adapting products into foreign markets.

Transcript

Video Type: In Practice

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  Vega, E. (Practitioner). (2016). International marketing [Video]. SAGE Knowledge. https://dx.doi.org/10.4135/9781473954502
  
  Vega, Ella. "International Marketing." In SAGE Video. : SAGE Publications, Ltd., 2016. Video, 00:08:36. https://dx.doi.org/10.4135/9781473954502.
  
  Vega, E., 2016. International Marketing, SAGE Video. [Streaming Video] London: SAGE Publications Ltd. Available at: <https://dx.doi.org/10.4135/9781473954502 & gt; [Accessed 8 Feb 2023].
  
  Vega, Ella. International Marketing. Online video clip. SAGE Video. London: SAGE Publications, Ltd., 28 Jan 2016. doi: https://dx.doi.org/10.4135/9781473954502. 8 Feb 2023.
  
  International Marketing [Streaming video]. 2016. doi:10.4135/9781473954502. Accessed 02/08/2023
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Summary
Chapters
Video Info

Summary

Marketing assistant Ella Vega describes how her company Tangle Teezer manages their international marketing. She discusses strategies for launching and adapting products into foreign markets.

Chapter 1: International Marketing
icon angle down
- Start time: 00:00:00
- End time: 00:04:58
Chapter 2: Brand Launch Strategy
icon angle down
- Start time: 00:04:59
- End time: 00:08:36

Type of Content: In Practice
Title: International Marketing
Publisher: SAGE Publications, Ltd.
- Publication year: 2016
- Online pub date: January 28, 2016
Discipline: Business & Management
Subject: International Marketing, Marketing (general)
Duration: 00:08:36
DOI: https://dx.doi.org/10.4135/9781473954502
Keywords: advertising, brand management, branding, customer relationship management, differentiated marketing, distribution, event marketing, international business, international marketing research, international markets, marketing campaigns, marketing strategy, online distribution, products (marketing), Social media, translation, trends in consumer culture
Things Discussed
Organizations Discussed:
Tangle Teezer

People
Practitioner: Ella Vega

Online ISBN:9781473954502

Copyright: (c) SAGE Publications Ltd., 2016

More informationLess information

Tools
Tools icon close
- Download PDFopens in new window
- Cite
  
  Cite icon close
  
  Format APA
  
  Vega, E. (Practitioner). (2016). International marketing [Video]. SAGE Knowledge. https://dx.doi.org/10.4135/9781473954502
  
  Vega, Ella. "International Marketing." In SAGE Video. : SAGE Publications, Ltd., 2016. Video, 00:08:36. https://dx.doi.org/10.4135/9781473954502.
  
  Vega, E., 2016. International Marketing, SAGE Video. [Streaming Video] London: SAGE Publications Ltd. Available at: <https://dx.doi.org/10.4135/9781473954502 & gt; [Accessed 8 Feb 2023].
  
  Vega, Ella. International Marketing. Online video clip. SAGE Video. London: SAGE Publications, Ltd., 28 Jan 2016. doi: https://dx.doi.org/10.4135/9781473954502. 8 Feb 2023.
  
  International Marketing [Streaming video]. 2016. doi:10.4135/9781473954502. Accessed 02/08/2023
  copy to clipboard
  or
  
  Export to your reference manager Endnote
  
  Export
  
  Cancel
- Share
  
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  Share via
  
  Email
  
  Please log in from an authenticated institution or log into your member profile to access the email feature.
  
  Sign in/register
- Embed
  
  Embed icon close
  
  Embed this Content
  Add this content to your learning management system or webpage by copying the code below into the HTML editor on the page. Look for the words HTML or </>. Learn More about Embedding Video icon link (opens in new window)
  
  Clip - https://sk.sagepub.com/video/international-marketing
  
  Embed code:
  
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  Select a length: Entire video
  
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  420x236
  
  640x360
  
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  (opens in new window)
  
  Cancel
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  Select a length: Entire video
  
  Link to this page directly with a permalink:
  https://sk.sagepub.com/video/international-marketing
  
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Video Type: In Practice

Transcript

Summary

Chapters

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Chapter 1: International Marketing

Chapter 2: Brand Launch Strategy

Things Discussed

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International Marketing

Video Type: In Practice

Transcript

Summary

Chapters

Video Info

Chapter 1: International Marketing

Chapter 2: Brand Launch Strategy

Things Discussed

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