Sophie Edgerton, legal and brand protection manager of the hair brush company Tangle Teezer, discusses how her company addresses issues of counterfeiting and intellectual property violations. She also touches on the challenges of protecting the Tangle Teezer brand internationally.
- Type of Content: In Practice
- Title: International Business Law
- Publisher: SAGE Publications, Ltd.
- Publication year: 2016
- Online pub date:
- Discipline: Business & Management
- Subject: International Business Legislation, International Business & Management (general), Global Economy
- Duration: 00:11:42
- Keywords: brand management, branding, business law, copyright, copyright and intellectual property rights, copyright infringement, counterfeit goods, counterfeited goods, counterfeiting, intellectual assets, international business, international markets, language barrier, patent infringement, patent law, patent protection, patents, trademark infringement, trademarks
Practitioner: Sophie EdgertonOnline ISBN:9781473954526Copyright: (c) SAGE Publications Ltd., 2016