Sage Video - Insights2020

Name: Insights2020
Uploaded: 2016-06-25
Duration: 34 min 21 s
Description: Mario Simon discusses marketing strategies and the Insights2020 study. Insights2020 sought to answer questions regarding customer centricity and how it relates to organizations. Simon highlights the ten drivers of customer-centric growth and the implications of the study.

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Video Type: Conference

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  Simon, M. (Speaker). (2016). Insights2020 [Video]. Sage Knowledge. https://doi.org/10.4135/9781473990500
  
  Simon, Mario. "Insights2020." In Sage Video. : SAGE Publications, Ltd., 2016. Video, 00:34:21. https://doi.org/10.4135/9781473990500.
  
  Simon, M., 2016. Insights2020, Sage Video. [Streaming Video] London: Sage Publications Ltd. Available at: <https://doi.org/10.4135/9781473990500 & gt; [Accessed 3 Dec 2023].
  
  Simon, Mario. Insights2020. Online video clip. SAGE Video. London: SAGE Publications, Ltd., 25 Jun 2016. doi: https://doi.org/10.4135/9781473990500. 3 Dec 2023.
  
  Insights2020 [Streaming video]. 2016. doi:10.4135/9781473990500. Accessed 12/03/2023
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Summary
Chapters
Video Info

Summary

Mario Simon discusses marketing strategies and the Insights2020 study. Insights2020 sought to answer questions regarding customer centricity and how it relates to organizations. Simon highlights the ten drivers of customer-centric growth and the implications of the study.

Chapter 1: Introduction: Insights2020
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- Start time: 00:00:00
- End time: 00:07:24
Chapter 2: Customer Centricity
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- Start time: 00:07:25
- End time: 00:17:08
Chapter 3: Total Experience Dimensions of Customer Centric Growth
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- Start time: 00:17:09
- End time: 00:21:54
Chapter 4: Customer Obsession Dimensions of Customer Centric Growth
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- Start time: 00:21:55
- End time: 00:26:35
Chapter 5: Insights Engine Dimensions of Customer Centric Growth
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- Start time: 00:26:36
- End time: 00:29:29
Chapter 6: Implications of Insights 2020 Study
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- Start time: 00:29:30
- End time: 00:34:20

Type of Content: Conference
Title: Insights2020
Publisher: SAGE Publications, Ltd.
- Publication year: 2016
- Online pub date: June 25, 2016
Discipline: Business & Management
Subject: Consumer Marketing, Marketing Strategy, Marketing Research
Duration: 00:34:21
DOI: https://doi.org/10.4135/9781473990500
Keywords:
brand communities, business growth, capabilities, competition (business), competitive advantage, consumer behavior, creative thinking, customer centrality, customer expectations, digital media, experimentation, information technology, innovation (business), market segmentation, marketing (business), marketing communication, marketing concept, marketing research, marketing strategy, performance evaluation, performance indicators, performance measurement, personalization, personalization and technology, risk (business), Storytelling, Survey methods, Survey research, Survey results
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Things Discussed
Organizations Discussed:
Red Bull, 1987-
Method Products, 2001-
Unilever plc, 1930-
Tata Group, 1868-
Allstate Corporation, 1931-
Target Corporation, 1902-
WPP plc, 1971-
Marriott International, Inc., 1993-
Burt's Bees, 1984-
Verizon Wireless, 2000-
Seventh Generation, Inc., 1988-
American Marketing Association, 1937-
Anheuser-Busch InBev SA/NV, 2008-
LinkedIn Corporation, 2002-
Amazon.com, Inc., 1994-
Google Inc., 1998-
Persons Discussed:
Guy Kawasaki
Keith Weed
Eric Ryan

People
Speaker: Mario Simon

Online ISBN: 9781473990500

Copyright: (c) SAGE Publications Ltd., 2016

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  Format APA
  
  Simon, M. (Speaker). (2016). Insights2020 [Video]. Sage Knowledge. https://doi.org/10.4135/9781473990500
  
  Simon, Mario. "Insights2020." In Sage Video. : SAGE Publications, Ltd., 2016. Video, 00:34:21. https://doi.org/10.4135/9781473990500.
  
  Simon, M., 2016. Insights2020, Sage Video. [Streaming Video] London: Sage Publications Ltd. Available at: <https://doi.org/10.4135/9781473990500 & gt; [Accessed 3 Dec 2023].
  
  Simon, Mario. Insights2020. Online video clip. SAGE Video. London: SAGE Publications, Ltd., 25 Jun 2016. doi: https://doi.org/10.4135/9781473990500. 3 Dec 2023.
  
  Insights2020 [Streaming video]. 2016. doi:10.4135/9781473990500. Accessed 12/03/2023
  copy to clipboard
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  Export to your reference manager Endnote
  
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Video Type: Conference

Transcript

Summary

Chapters

Video Info

Chapter 1: Introduction: Insights2020

Chapter 2: Customer Centricity

Chapter 3: Total Experience Dimensions of Customer Centric Growth

Chapter 4: Customer Obsession Dimensions of Customer Centric Growth

Chapter 5: Insights Engine Dimensions of Customer Centric Growth

Chapter 6: Implications of Insights 2020 Study

Things Discussed

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Insights2020

Video Type: Conference

Transcript

Summary

Chapters

Video Info

Chapter 1: Introduction: Insights2020

Chapter 2: Customer Centricity

Chapter 3: Total Experience Dimensions of Customer Centric Growth

Chapter 4: Customer Obsession Dimensions of Customer Centric Growth

Chapter 5: Insights Engine Dimensions of Customer Centric Growth

Chapter 6: Implications of Insights 2020 Study

Things Discussed

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