Summary
Chapters
Video Info
Professor Gerard Tellis explains his thoughts around innovation. He discusses how innovation can be good or bad, but it is always necessary for a society to grow. Incumbency leads to stagnation in innovation.
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Chapter 1: What is Innovation? How Would You Explain it to Your Students?
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Chapter 2: Innovation Continues to be at the Forefront of Economic and Political Debate About Improving the Competitiveness of Economies and Firms. Why is This?
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Chapter 3: What is the Relationship Between Marketing and Innovation?
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Chapter 4: What Are Some of the Differences Between Large Firm Innovation and 'Start-up' Innovation Such as Small Tech Firms?
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Chapter 5: What Are Some of the Key Problems or Challenges Faced by Firms as They Try to Develop Innovative Products That Will Help Them Survive and Prosper?
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Chapter 6: What Are Some of the Key Problems or Challenges Faced by Small Firms?
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Chapter 7: What Are Some of the Key Strategies or Tactics for Fostering Innovation in Organizations? Can Innovation be Managed?
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Chapter 8: Where has Technology had the Most Impact?
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Chapter 9: What Are Some of the Negative Effects of Technology?
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Chapter 10: What Does it Mean to Innovate for Sustainability? Why is Sustainability Such a 'Hot' Topic?
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Chapter 11: What Are Your Thoughts on the Sharing Community Phenomenon?
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Chapter 12: How has Social Media Affected Innovation?
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Chapter 13: Are Emerging Markets More Innovative?
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Chapter 14: What is Chatter? How Would You Define it to Your Students?
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Chapter 15: Who Are the Key Thinkers in the Field of Innovation?
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Chapter 16: How do You Think About the Public Impact of Research in Innovation, and How do You Assess its Contribution to Society?
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