SAGE Video - Implicit Advertising

Name: Implicit Advertising
Uploaded: 2016-01-28
Duration: 19 min 4 s
Description: Professor Chris Hackley explains implicit advertising as the aspects of advertising communication that are not spoken or written outright. He points to product placement, sponsorship, and native advertising as forms of implicit advertising. He also discusses the growth and future of implicit advertising.

Transcript

Video Type: Tutorial

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  Hackley, C. (Academic). (2016). Implicit advertising [Video]. SAGE Knowledge. https://dx.doi.org/10.4135/9781473967373
  
  Hackley, Chris. "Implicit Advertising." In SAGE Video. : SAGE Publications, Ltd., 2016. Video, 00:19:04. https://dx.doi.org/10.4135/9781473967373.
  
  Hackley, C., 2016. Implicit Advertising, SAGE Video. [Streaming Video] London: SAGE Publications Ltd. Available at: <https://dx.doi.org/10.4135/9781473967373 & gt; [Accessed 10 Aug 2022].
  
  Hackley, Chris. Implicit Advertising. Online video clip. SAGE Video. London: SAGE Publications, Ltd., 28 Jan 2016. doi: https://dx.doi.org/10.4135/9781473967373. 10 Aug 2022.
  
  Implicit Advertising [Streaming video]. 2016. doi:10.4135/9781473967373. Accessed 08/10/2022
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Summary

Summary

Professor Chris Hackley explains implicit advertising as the aspects of advertising communication that are not spoken or written outright. He points to product placement, sponsorship, and native advertising as forms of implicit advertising. He also discusses the growth and future of implicit advertising.