SAGE Video - Implicit Advertising

Name: Implicit Advertising
Uploaded: 2016-01-28
Duration: 19 min 4 s
Description: Professor Chris Hackley explains implicit advertising as the aspects of advertising communication that are not spoken or written outright. He points to product placement, sponsorship, and native advertising as forms of implicit advertising. He also discusses the growth and future of implicit advertising.

Transcript

Video Type: Tutorial

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  Hackley, C. (Academic). (2016). Implicit advertising [Video]. SAGE Knowledge. https://dx.doi.org/10.4135/9781473967373
  
  Hackley, Chris. "Implicit Advertising." In SAGE Video. : SAGE Publications, Ltd., 2016. Video, 00:19:04. https://dx.doi.org/10.4135/9781473967373.
  
  Hackley, C., 2016. Implicit Advertising, SAGE Video. [Streaming Video] London: SAGE Publications Ltd. Available at: <https://dx.doi.org/10.4135/9781473967373 & gt; [Accessed 2 Feb 2023].
  
  Hackley, Chris. Implicit Advertising. Online video clip. SAGE Video. London: SAGE Publications, Ltd., 28 Jan 2016. doi: https://dx.doi.org/10.4135/9781473967373. 2 Feb 2023.
  
  Implicit Advertising [Streaming video]. 2016. doi:10.4135/9781473967373. Accessed 02/02/2023
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Summary
Chapters
Video Info

Summary

Professor Chris Hackley explains implicit advertising as the aspects of advertising communication that are not spoken or written outright. He points to product placement, sponsorship, and native advertising as forms of implicit advertising. He also discusses the growth and future of implicit advertising.

Chapter 1: What is Implicit Advertising?
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- Start time: 00:00:00
- End time: 00:01:58
Chapter 2: Examples of Implicit Advertising
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- Start time: 00:01:59
- End time: 00:02:44
Chapter 3: Product Placement
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- Start time: 00:02:45
- End time: 00:03:32
Chapter 4: Sponsorship
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- Start time: 00:03:33
- End time: 00:04:25
Chapter 5: Native Advertising
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- Start time: 00:04:26
- End time: 00:05:34
Chapter 6: Techniques of Implicit Advertising: Polysemy and Intertextuality
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- Start time: 00:05:35
- End time: 00:11:46
Chapter 7: Techniques of Implicit Advertising Ideology: Normalization & Valorization
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- Start time: 00:11:47
- End time: 00:13:22
Chapter 8: The Growth of Implicit Advertising
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- Start time: 00:13:23
- End time: 00:15:35
Chapter 9: The Future of Implicit Advertising
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- Start time: 00:15:36
- End time: 00:17:26
Chapter 10: Key Points
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- Start time: 00:17:27
- End time: 00:19:03

Type of Content: Tutorial
Title: Implicit Advertising
Publisher: SAGE Publications, Ltd.
- Publication year: 2016
- Online pub date: January 28, 2016
Discipline: Business & Management
Subject: Advertising & Promotion, Marketing Channels
Duration: 00:19:04
DOI: https://dx.doi.org/10.4135/9781473967373
Keywords: advertising, advertising campaigns, brand personality, case study research, cell phones, consumption patterns, context communication, context effects in perception, editorials, influence and position, innovation (business), internet and new media, internet and social connectedness, intertextuality, marketing, non verbal communication, normalization, polysemic text, print media, product placements, Sponsorship, Sponsorship in sport, text analysis, trends, understanding (cognition), verbal communication
Things Discussed
Organizations Discussed:
BMW
Loreal
Guinness

People
Academic: Chris Hackley

Online ISBN:9781473967373

Copyright: (c) SAGE Publications Ltd., 2016

More informationLess information

Tools
Tools icon close
- Download PDFopens in new window
- Cite
  
  Cite icon close
  
  Format APA
  
  Hackley, C. (Academic). (2016). Implicit advertising [Video]. SAGE Knowledge. https://dx.doi.org/10.4135/9781473967373
  
  Hackley, Chris. "Implicit Advertising." In SAGE Video. : SAGE Publications, Ltd., 2016. Video, 00:19:04. https://dx.doi.org/10.4135/9781473967373.
  
  Hackley, C., 2016. Implicit Advertising, SAGE Video. [Streaming Video] London: SAGE Publications Ltd. Available at: <https://dx.doi.org/10.4135/9781473967373 & gt; [Accessed 2 Feb 2023].
  
  Hackley, Chris. Implicit Advertising. Online video clip. SAGE Video. London: SAGE Publications, Ltd., 28 Jan 2016. doi: https://dx.doi.org/10.4135/9781473967373. 2 Feb 2023.
  
  Implicit Advertising [Streaming video]. 2016. doi:10.4135/9781473967373. Accessed 02/02/2023
  copy to clipboard
  or
  
  Export to your reference manager Endnote
  
  Export
  
  Cancel
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  Embed this Content
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  Clip - https://sk.sagepub.com/video/implicit-advertising
  
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Video Type: Tutorial

Transcript

Summary

Chapters

Video Info

Chapter 1: What is Implicit Advertising?

Chapter 2: Examples of Implicit Advertising

Chapter 3: Product Placement

Chapter 4: Sponsorship

Chapter 5: Native Advertising

Chapter 6: Techniques of Implicit Advertising: Polysemy and Intertextuality

Chapter 7: Techniques of Implicit Advertising Ideology: Normalization & Valorization

Chapter 8: The Growth of Implicit Advertising

Chapter 9: The Future of Implicit Advertising

Chapter 10: Key Points

Things Discussed

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Implicit Advertising

Video Type: Tutorial

Transcript

Summary

Chapters

Video Info

Chapter 1: What is Implicit Advertising?

Chapter 2: Examples of Implicit Advertising

Chapter 3: Product Placement

Chapter 4: Sponsorship

Chapter 5: Native Advertising

Chapter 6: Techniques of Implicit Advertising: Polysemy and Intertextuality

Chapter 7: Techniques of Implicit Advertising Ideology: Normalization & Valorization

Chapter 8: The Growth of Implicit Advertising

Chapter 9: The Future of Implicit Advertising

Chapter 10: Key Points

Things Discussed

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