Professor Jelena Spanjol explains the concept of idea generation. She provides concrete examples of how idea generation can offer benefits, ranging from in-flight dining to the surgeon's table.
- Type of Content: Definition
- Title: Idea Generation
- Publisher: SAGE Publications, Ltd.
- Publication year: 2016
- Online pub date:
- Discipline: Business & Management
- Subject: Marketing Research, New Product Design & Marketing, Marketing (general)
- Duration: 00:04:14
- Keywords: conflict resolution, idea generation, problem solving, product development
Academic: Jelena SpanjolOnline ISBN:9781473988804Copyright: (c) SAGE Publications Ltd., 2016