Professor Joep Cornelissen explains how IBM re-positioned its corporate identity at the turn of the 21st century. He outlines the steps leaders in the organization took to accomplish this, with a focus on strategic communications both internally and externally.
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Cornelissen, J. (Academic). (2016). Ibm [Video]. SAGE Knowledge. https://www.doi.org/10.4135/9781473991187
Cornelissen, Joep. "IBM." In SAGE Video. : SAGE Publications, Ltd., 2016. Video, 00:07:15. https://www.doi.org/10.4135/9781473991187.
Cornelissen, J., 2016. IBM, SAGE Video. [Streaming Video] London: SAGE Publications Ltd. Available at: <http://www.doi.org/10.4135/9781473991187> [Accessed 26 Oct 2021].
Cornelissen, Joep. IBM. Online video clip. SAGE Video. London: SAGE Publications, Ltd., 25 Jun 2016. doi: https://www.doi.org/10.4135/9781473991187. 26 Oct 2021.copy to clipboardorEndnote
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