Sage Video

Name: IBM
Uploaded: 2016-06-25
Duration: 7 min 15 s
Description: Professor Joep Cornelissen explains how IBM re-positioned its corporate identity at the turn of the 21st century. He outlines the steps leaders in the organization took to accomplish this, with a focus on strategic communications both internally and externally.

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Video Type: Case Study

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  Cornelissen, J. (Academic). (2016). Ibm [Video]. Sage Knowledge. https://doi.org/10.4135/9781473991187
  
  Cornelissen, Joep. "IBM." In Sage Video. : SAGE Publications, Ltd., 2016. Video, 00:07:15. https://doi.org/10.4135/9781473991187.
  
  Cornelissen, J., 2016. IBM, Sage Video. [Streaming Video] London: Sage Publications Ltd. Available at: <https://doi.org/10.4135/9781473991187 & gt; [Accessed 2 Oct 2023].
  
  Cornelissen, Joep. IBM. Online video clip. SAGE Video. London: SAGE Publications, Ltd., 25 Jun 2016. doi: https://doi.org/10.4135/9781473991187. 2 Oct 2023.
  
  IBM [Streaming video]. 2016. doi:10.4135/9781473991187. Accessed 10/02/2023
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Summary
Chapters
Video Info

Summary

Professor Joep Cornelissen explains how IBM re-positioned its corporate identity at the turn of the 21st century. He outlines the steps leaders in the organization took to accomplish this, with a focus on strategic communications both internally and externally.

Chapter 1: IBM Refocuses
icon angle down
- Start time: 00:00:05
- End time: 00:07:15

Type of Content: Case Study
Title: IBM
Publisher: SAGE Publications, Ltd.
- Publication year: 2016
- Online pub date: June 25, 2016
Discipline: Business & Management
Subject: Public Relations, Corporate Strategy, Culture & Strategy
Duration: 00:07:15
DOI: https://doi.org/10.4135/9781473991187
Keywords:
corporate identity, hardware, IBM Corp., innovation (business), ownership, Social integration, Software, Strategic communication, Strategic communication for science and technology, Strategic decision making, workforce development
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Things Discussed
Organizations Discussed:
International Business Machines Corporation (IBM), 1911-
Persons Discussed:
Samuel J. Palmisano
Jon Iwata

People
Academic: Joep Cornelissen

Online ISBN: 9781473991187

Copyright: (c) SAGE Publications Ltd., 2016

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  https://sk.sagepub.com/video/ibm
  
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  Format APA
  
  Cornelissen, J. (Academic). (2016). Ibm [Video]. Sage Knowledge. https://doi.org/10.4135/9781473991187
  
  Cornelissen, Joep. "IBM." In Sage Video. : SAGE Publications, Ltd., 2016. Video, 00:07:15. https://doi.org/10.4135/9781473991187.
  
  Cornelissen, J., 2016. IBM, Sage Video. [Streaming Video] London: Sage Publications Ltd. Available at: <https://doi.org/10.4135/9781473991187 & gt; [Accessed 2 Oct 2023].
  
  Cornelissen, Joep. IBM. Online video clip. SAGE Video. London: SAGE Publications, Ltd., 25 Jun 2016. doi: https://doi.org/10.4135/9781473991187. 2 Oct 2023.
  
  IBM [Streaming video]. 2016. doi:10.4135/9781473991187. Accessed 10/02/2023
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  Export to your reference manager Endnote
  
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Video Type: Case Study

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Chapter 1: IBM Refocuses

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IBM

Video Type: Case Study

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Chapter 1: IBM Refocuses

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