Ways to conduct a competitive analysis are presented, including the use of a spreadsheet to track competitors, and key questions to consider.
- Type of Content: Tutorial
- Title: How to Conduct a Competitive Analysis
- Publisher: SAGE Publications, Ltd.
- Publication year: 2019
- Online pub date:
- Discipline: Business & Management
- Subject: Business & Management Skills, Small Business/Entrepreneurship (general), Small & Medium-Sized Enterprises
- Duration: 00:01:32
- Keywords: competition (business), competitive advantage, data analysis, entrepreneurial decision making, Strategic decision making
Online ISBN:9781529702378Copyright: © 2018 SAGE Publications Inc.