Ways to conduct market research, including scenarios using primary and secondary data collection and analysis, are presented.
- Type of Content: Tutorial
- Title: How to Collect and Analyze Market Data
- Publisher: SAGE Publications, Ltd.
- Publication year: 2019
- Online pub date:
- Discipline: Business & Management
- Subject: Business & Management Skills, Small Business/Entrepreneurship (general), Small & Medium-Sized Enterprises
- Duration: 00:01:30
- Keywords: customer loyalty, data analysis, data collection, entrepreneurial decision making, market research, primary data, Secondary data, Small and medium enterprises
Online ISBN:9781529702484Copyright: SAGE Publications Ltd, 2019