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American Marketing Association Annual Conference: Customer Centricity

Name: American Marketing Association Annual Conference: Customer Centricity
Uploaded: 2016-06-25
Duration: 22 min 52 s
Description: McDonald's Executive Fred Ehle gives a lecture at a marketing conference. He discusses how 'customer-centricity' approaches the same-old-same-old from a distinct angle.

Video Type: Conference

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  Ehle, F. (Speaker). (2016). American Marketing Association annual conference: customer centricity [Video]. SAGE Knowledge. https://www.doi.org/10.4135/9781473990487
  
  Ehle, Fred. "American Marketing Association Annual Conference: Customer Centricity." In SAGE Video. : SAGE Publications, Ltd., 2016. Video, 00:22:52. https://www.doi.org/10.4135/9781473990487.
  
  Ehle, F., 2016. American Marketing Association Annual Conference: Customer Centricity, SAGE Video. [Streaming Video] London: SAGE Publications Ltd. Available at: <http://www.doi.org/10.4135/9781473990487> [Accessed 17 Jun 2021].
  
  Ehle, Fred. American Marketing Association Annual Conference: Customer Centricity. Online video clip. SAGE Video. London: SAGE Publications, Ltd., 25 Jun 2016. doi: https://www.doi.org/10.4135/9781473990487. 17 Jun 2021.
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Summary

Summary

McDonald's Executive Fred Ehle gives a lecture at a marketing conference. He discusses how 'customer-centricity' approaches the same-old-same-old from a distinct angle.