SAGE Video - American Marketing Association Annual Conference: Customer Centricity

Name: American Marketing Association Annual Conference: Customer Centricity
Uploaded: 2016-06-25
Duration: 22 min 52 s
Description: McDonald's Executive Fred Ehle gives a lecture at a marketing conference. He discusses how 'customer-centricity' approaches the same-old-same-old from a distinct angle.

Transcript

Video Type: Conference

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  Ehle, F. (Speaker). (2016). American Marketing Association annual conference: customer centricity [Video]. SAGE Knowledge. https://dx.doi.org/10.4135/9781473990487
  
  Ehle, Fred. "American Marketing Association Annual Conference: Customer Centricity." In SAGE Video. : SAGE Publications, Ltd., 2016. Video, 00:22:52. https://dx.doi.org/10.4135/9781473990487.
  
  Ehle, F., 2016. American Marketing Association Annual Conference: Customer Centricity, SAGE Video. [Streaming Video] London: SAGE Publications Ltd. Available at: <https://dx.doi.org/10.4135/9781473990487 & gt; [Accessed 30 Jan 2023].
  
  Ehle, Fred. American Marketing Association Annual Conference: Customer Centricity. Online video clip. SAGE Video. London: SAGE Publications, Ltd., 25 Jun 2016. doi: https://dx.doi.org/10.4135/9781473990487. 30 Jan 2023.
  
  American Marketing Association Annual Conference: Customer Centricity [Streaming video]. 2016. doi:10.4135/9781473990487. Accessed 01/30/2023
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Summary
Chapters
Video Info

Summary

McDonald's Executive Fred Ehle gives a lecture at a marketing conference. He discusses how 'customer-centricity' approaches the same-old-same-old from a distinct angle.

Chapter 1: Customer-Centric: How is Now Different Than Before?
icon angle down
- Start time: 00:00:00
- End time: 00:10:36
Chapter 2: The Need for Speed
icon angle down
- Start time: 00:10:37
- End time: 00:16:35
Chapter 3: A Job Well Done
icon angle down
- Start time: 00:16:36
- End time: 00:22:52

Type of Content: Conference
Title: American Marketing Association Annual Conference: Customer Centricity
Publisher: SAGE Publications, Ltd.
- Publication year: 2016
- Online pub date: June 25, 2016
Discipline: Business & Management
Subject: Consumer Marketing, Consumer Culture, Creativity & Innovation in Business
Duration: 00:22:52
DOI: https://dx.doi.org/10.4135/9781473990487
Keywords: accountability (business), cell phones, coffee, coffee shops, competition (business), conferences, consumers, consumers and products, cost-effectiveness, customer care, customer centrality, customer loyalty, customer relationship management, data analysis, data collection, decision making, direct mail, empowerment, hospitality marketing, interdepartmental relations, interdepartmental relationships, jargon, marketing, return on investment, Software, test markets
Things Discussed
Organizations Discussed:
McDonald's, 1955-
Apple Inc., 1976-
Amazon, 1994-
Starbucks, 1971-
American Marketing Association (AMA), 1937-

People
Speaker: Fred Ehle

Online ISBN:9781473990487

Copyright: (c) SAGE Publications Ltd., 2016

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Tools
Tools icon close
- Download PDFopens in new window
- Cite
  
  Cite icon close
  
  Format APA
  
  Ehle, F. (Speaker). (2016). American Marketing Association annual conference: customer centricity [Video]. SAGE Knowledge. https://dx.doi.org/10.4135/9781473990487
  
  Ehle, Fred. "American Marketing Association Annual Conference: Customer Centricity." In SAGE Video. : SAGE Publications, Ltd., 2016. Video, 00:22:52. https://dx.doi.org/10.4135/9781473990487.
  
  Ehle, F., 2016. American Marketing Association Annual Conference: Customer Centricity, SAGE Video. [Streaming Video] London: SAGE Publications Ltd. Available at: <https://dx.doi.org/10.4135/9781473990487 & gt; [Accessed 30 Jan 2023].
  
  Ehle, Fred. American Marketing Association Annual Conference: Customer Centricity. Online video clip. SAGE Video. London: SAGE Publications, Ltd., 25 Jun 2016. doi: https://dx.doi.org/10.4135/9781473990487. 30 Jan 2023.
  
  American Marketing Association Annual Conference: Customer Centricity [Streaming video]. 2016. doi:10.4135/9781473990487. Accessed 01/30/2023
  copy to clipboard
  or
  
  Export to your reference manager Endnote
  
  Export
  
  Cancel
- Share
  
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  Email
  
  Please log in from an authenticated institution or log into your member profile to access the email feature.
  
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  Embed icon close
  
  Embed this Content
  Add this content to your learning management system or webpage by copying the code below into the HTML editor on the page. Look for the words HTML or </>. Learn More about Embedding Video icon link (opens in new window)
  
  Clip - https://sk.sagepub.com/video/how-customer-centricity-is-a-next-practice-innovation
  
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Video Type: Conference

Transcript

Summary

Chapters

Video Info

Chapter 1: Customer-Centric: How is Now Different Than Before?

Chapter 2: The Need for Speed

Chapter 3: A Job Well Done

Things Discussed

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American Marketing Association Annual Conference: Customer Centricity

Video Type: Conference

Transcript

Summary

Chapters

Video Info

Chapter 1: Customer-Centric: How is Now Different Than Before?

Chapter 2: The Need for Speed

Chapter 3: A Job Well Done

Things Discussed

Sign in to access this content

Get a 30 day FREE TRIAL

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