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McDonald's Executive Fred Ehle gives a lecture at a marketing conference. He discusses how 'customer-centricity' approaches the same-old-same-old from a distinct angle.
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Ehle, F. (Speaker). (2016). American Marketing Association annual conference: customer centricity [Video]. SAGE Knowledge. https://dx.
McDonald's Executive Fred Ehle gives a lecture at a marketing conference. He discusses how 'customer-centricity' approaches the same-old-same-old from a distinct angle.
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