Transcript

Guy Parker - Advertising Regulation

Video Type: Interview

Tools
Tools icon close
- Download PDFopens in new window
- Cite
  
  Cite icon close
  
  Format APA
  
  Parker, G. (Speaker). (2015). Guy parker - advertising regulation [Video]. SAGE Knowledge. https://www.doi.org/10.4135/9781473932302
  
  Parker, Guy. "Guy Parker - Advertising Regulation." In SAGE Video. London: SAGE Publications Ltd., 2015. Video, 00:42:48. https://www.doi.org/10.4135/9781473932302.
  
  Parker, G., 2015. Guy Parker - Advertising Regulation, SAGE Video. [Streaming Video] London: SAGE Publications Ltd. Available at: <http://www.doi.org/10.4135/9781473932302> [Accessed 23 Jan 2021].
  
  Parker, Guy. Guy Parker - Advertising Regulation. Online video clip. SAGE Video. London: SAGE Publications, Ltd., 16 Apr 2015. doi: https://www.doi.org/10.4135/9781473932302. 23 Jan 2021.
  copy to clipboard
  or
  
  Export to your reference manager Endnote
  
  Export
  
  Cancel
- Share
  
  Share icon close
  
  Share via
  
  Email
  
  Please log in from an authenticated institution or log into your member profile to access the email feature.
  
  Sign in/register
- Embed
  
  Embed icon close
  
  Embed this Video
  Add this video to your learning management system or webpage by copying the code below into the HTML editor on the page. Look for the words HTML or </>. Learn More about Embedding Video icon link (opens in new window)
  
  Clip - https://sk.sagepub.com/video/guy-parker-advertising
  
  Embed code:
  
  Copy to clipboard
  
  Select a length: Entire video
  
  Select a size:
  
  420x236
  
  640x360
  
  853x480
  
  Sample View:
  (opens in new window)
  
  Cancel
- Get link
  
  Get link icon close
  
  Select a length: Entire video
  
  Link to this page directly with a permalink: https://sk.sagepub.com/video/guy-parker-advertising
  
  Copy to clipboard
  
  Cancel

Summary

Summary

This video covers the Advertising Standards Authority (ASA) and its role within TV, radio, print, posters, direct marketing, leaflets and online advertising in the United Kingdom. With a focus on legal, decent, honest and truthful advertisement, the ASA provides rules for the industry and checks and balances to enforce and ensure all are fairly representing their products per an evolving and changing society.