SAGE Video - Global Marketing Strategy

Name: Global Marketing Strategy
Uploaded: 2016-06-25
Duration: 22 min 36 s
Description: Professor Salah Hassan provides an outline for establishing an effective global marketing procedure. His presentation combines his own research with the successful practices of multinational organizations.

Transcript

Video Type: Tutorial

Tools
Tools icon close
- Download PDFopens in new window
- Cite
  
  Cite icon close
  
  Format APA
  
  Hassan, S. S. (Academic). (2016). Global marketing strategy [Video]. SAGE Knowledge. https://dx.doi.org/10.4135/9781473980600
  
  Hassan, Salah S. "Global Marketing Strategy." In SAGE Video. : SAGE Publications, Ltd., 2016. Video, 00:22:36. https://dx.doi.org/10.4135/9781473980600.
  
  Hassan, S. S., 2016. Global Marketing Strategy, SAGE Video. [Streaming Video] London: SAGE Publications Ltd. Available at: <https://dx.doi.org/10.4135/9781473980600 & gt; [Accessed 31 Jan 2023].
  
  Hassan, Salah S. Global Marketing Strategy. Online video clip. SAGE Video. London: SAGE Publications, Ltd., 25 Jun 2016. doi: https://dx.doi.org/10.4135/9781473980600. 31 Jan 2023.
  
  Global Marketing Strategy [Streaming video]. 2016. doi:10.4135/9781473980600. Accessed 01/31/2023
  copy to clipboard
  or
  
  Export to your reference manager Endnote
  
  Export
  
  Cancel
- Share
  
  Share icon close
  
  Share via
  
  Email
  
  Please log in from an authenticated institution or log into your member profile to access the email feature.
  
  Sign in/register
- Embed
  
  Embed icon close
  
  Embed this Content
  Add this content to your learning management system or webpage by copying the code below into the HTML editor on the page. Look for the words HTML or </>. Learn More about Embedding Video icon link (opens in new window)
  
  Clip - https://sk.sagepub.com/video/global-marketing-strategy
  
  Embed code:
  
  Copy to clipboard
  
  Select a length: Entire video
  
  Select a size:
  
  420x236
  
  640x360
  
  853x480
  
  Sample View:
  (opens in new window)
  
  Cancel
- Get link
  
  Get link icon close
  
  Select a length: Entire video
  
  Link to this page directly with a permalink:
  https://sk.sagepub.com/video/global-marketing-strategy
  
  Copy to clipboard
  
  Cancel

Summary
Chapters
Video Info

Summary

Professor Salah Hassan provides an outline for establishing an effective global marketing procedure. His presentation combines his own research with the successful practices of multinational organizations.

Chapter 1: What is Global Marketing Strategy?
icon angle down
- Start time: 00:00:00
- End time: 00:02:38
Chapter 2: Global Strategic Thinking
icon angle down
- Start time: 00:02:39
- End time: 00:04:52
Chapter 3: What is Not a Global Marketing Strategy?
icon angle down
- Start time: 00:04:53
- End time: 00:07:49
Chapter 4: Global Brand Positioning Strategy Matrix
icon angle down
- Start time: 00:07:50
- End time: 00:13:03
Chapter 5: Global Market Segmentation Decisions
icon angle down
- Start time: 00:13:04
- End time: 00:19:39
Chapter 6: Conclusion
icon angle down
- Start time: 00:19:40
- End time: 00:22:36

Type of Content: Tutorial
Title: Global Marketing Strategy
Publisher: SAGE Publications, Ltd.
- Publication year: 2016
- Online pub date: June 25, 2016
Discipline: Business & Management
Subject: Marketing Strategy, International Marketing, Decision-Making
Duration: 00:22:36
DOI: https://dx.doi.org/10.4135/9781473980600
Keywords: awareness, behavior patterns, brand equity, brand management, brand personality, coffee, cost effectiveness, cultural aspects, demand, demand characteristics, efficiency, emerging economies, geodemographics, geopolitics, global brand strategy, global market, globalization (business), harmonization, hybridization, international markets, macroeconomics, market research, market segmentation, market structure, marketing strategy, multidomestic structure, multinational marketing, partnerships, performance indicators, quality criteria, Standardization, Strategic thinking, Supply, Supply and demand, target markets, target population, targeting strategies, value-based purchasing
Things Discussed
Organizations Discussed:
Ritz-Carlton Hotel Company, 1911-
Gillette, 1901-
Nestlé S.A. , 1905-

People
Academic: Salah S. Hassan

Online ISBN:9781473980600

Copyright: (c) SAGE Publications Ltd., 2016

More informationLess information

Tools
Tools icon close
- Download PDFopens in new window
- Cite
  
  Cite icon close
  
  Format APA
  
  Hassan, S. S. (Academic). (2016). Global marketing strategy [Video]. SAGE Knowledge. https://dx.doi.org/10.4135/9781473980600
  
  Hassan, Salah S. "Global Marketing Strategy." In SAGE Video. : SAGE Publications, Ltd., 2016. Video, 00:22:36. https://dx.doi.org/10.4135/9781473980600.
  
  Hassan, S. S., 2016. Global Marketing Strategy, SAGE Video. [Streaming Video] London: SAGE Publications Ltd. Available at: <https://dx.doi.org/10.4135/9781473980600 & gt; [Accessed 31 Jan 2023].
  
  Hassan, Salah S. Global Marketing Strategy. Online video clip. SAGE Video. London: SAGE Publications, Ltd., 25 Jun 2016. doi: https://dx.doi.org/10.4135/9781473980600. 31 Jan 2023.
  
  Global Marketing Strategy [Streaming video]. 2016. doi:10.4135/9781473980600. Accessed 01/31/2023
  copy to clipboard
  or
  
  Export to your reference manager Endnote
  
  Export
  
  Cancel
- Share
  
  Share icon close
  
  Share via
  
  Email
  
  Please log in from an authenticated institution or log into your member profile to access the email feature.
  
  Sign in/register
- Embed
  
  Embed icon close
  
  Embed this Content
  Add this content to your learning management system or webpage by copying the code below into the HTML editor on the page. Look for the words HTML or </>. Learn More about Embedding Video icon link (opens in new window)
  
  Clip - https://sk.sagepub.com/video/global-marketing-strategy
  
  Embed code:
  
  Copy to clipboard
  
  Select a length: Entire video
  
  Select a size:
  
  420x236
  
  640x360
  
  853x480
  
  Sample View:
  (opens in new window)
  
  Cancel
- Get link
  
  Get link icon close
  
  Select a length: Entire video
  
  Link to this page directly with a permalink:
  https://sk.sagepub.com/video/global-marketing-strategy
  
  Copy to clipboard
  
  Cancel

Sign in to access this content

Get a 30 day FREE TRIAL

Watch videos from a variety of sources bringing classroom topics to life
Read modern, diverse business cases
Explore hundreds of books and reference titles

Browse by discipline

Video Type: Tutorial

Transcript

Summary

Chapters

Video Info

Chapter 1: What is Global Marketing Strategy?

Chapter 2: Global Strategic Thinking

Chapter 3: What is Not a Global Marketing Strategy?

Chapter 4: Global Brand Positioning Strategy Matrix

Chapter 5: Global Market Segmentation Decisions

Chapter 6: Conclusion

Things Discussed

Sign in to access this content

Get a 30 day FREE TRIAL

SAGE Recommends

No internet connection.

All search filters on the page have been cleared.

Global Marketing Strategy

Video Type: Tutorial

Transcript

Summary

Chapters

Video Info

Chapter 1: What is Global Marketing Strategy?

Chapter 2: Global Strategic Thinking

Chapter 3: What is Not a Global Marketing Strategy?

Chapter 4: Global Brand Positioning Strategy Matrix

Chapter 5: Global Market Segmentation Decisions

Chapter 6: Conclusion

Things Discussed

Sign in to access this content

Get a 30 day FREE TRIAL

Read next

More like this

SAGE Recommends