Summary
Chapters
Video Info
Professor Salah Hassan provides an outline for establishing an effective global marketing procedure. His presentation combines his own research with the successful practices of multinational organizations.
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Chapter 1: What is Global Marketing Strategy?
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Chapter 2: Global Strategic Thinking
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Chapter 3: What is Not a Global Marketing Strategy?
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Chapter 4: Global Brand Positioning Strategy Matrix
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Chapter 5: Global Market Segmentation Decisions
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Chapter 6: Conclusion
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