Summary
Chapters
Video Info
Professor Salah Hassan presents a case study on product line extension by multinational brand Gillette in developing nations and emerging economies. How does a disposable product achieve success in a market dominated by a traditional long-life product?
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Chapter 1: History of Bringing Innovations to Markets Around the World
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Chapter 2: Targeting Consumers in Emerging Economies
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Chapter 3: Gillette Global Marketing Strategy
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Chapter 4: Primary Demand
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Chapter 5: Global Brand Extensions
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Chapter 6: Conclusion
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