SAGE Video - Gillette: Stimulating Primary Demand in Emerging Economies

Name: Gillette: Stimulating Primary Demand in Emerging Economies
Uploaded: 2016-06-25
Duration: 15 min 1 s
Description: Professor Salah Hassan presents a case study on product line extension by multinational brand Gillette in developing nations and emerging economies. How does a disposable product achieve success in a market dominated by a traditional long-life product?

Transcript

Video Type: Case Study

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  Hassan, S. S. (Academic). (2016). Gillette: stimulating primary demand in emerging economies [Video]. SAGE Knowledge. https://dx.doi.org/10.4135/9781473979987
  
  Hassan, Salah S. "Gillette: Stimulating Primary Demand in Emerging Economies." In SAGE Video. : SAGE Publications, Ltd., 2016. Video, 00:15:01. https://dx.doi.org/10.4135/9781473979987.
  
  Hassan, S. S., 2016. Gillette: Stimulating Primary Demand in Emerging Economies, SAGE Video. [Streaming Video] London: SAGE Publications Ltd. Available at: <https://dx.doi.org/10.4135/9781473979987 & gt; [Accessed 10 Aug 2022].
  
  Hassan, Salah S. Gillette: Stimulating Primary Demand in Emerging Economies. Online video clip. SAGE Video. London: SAGE Publications, Ltd., 25 Jun 2016. doi: https://dx.doi.org/10.4135/9781473979987. 10 Aug 2022.
  
  Gillette: Stimulating Primary Demand in Emerging Economies [Streaming video]. 2016. doi:10.4135/9781473979987. Accessed 08/10/2022
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Summary

Summary

Professor Salah Hassan presents a case study on product line extension by multinational brand Gillette in developing nations and emerging economies. How does a disposable product achieve success in a market dominated by a traditional long-life product?