Transcript

Gillette: Stimulating Primary Demand in Emerging Economies

Name: Gillette: Stimulating Primary Demand in Emerging Economies
Uploaded: 2016-06-25T00:00:00-04:00
Description: Professor Salah Hassan presents a case study on product line extension by multinational brand Gillette in developing nations and emerging economies. How does a disposable product achieve success in a market dominated by a traditional long-life product?

Video Type: Video Case

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  Hassan, S. S. (Academic). (2016). Gillette: stimulating primary demand in emerging economies [Video]. SAGE Knowledge. https://www.doi.org/10.4135/9781473979987
  
  Hassan, Salah S. "Gillette: Stimulating Primary Demand in Emerging Economies." In SAGE Video. London: SAGE Publications Ltd, 2016. Video, 00:15:01. https://www.doi.org/10.4135/9781473979987.
  
  Hassan, S. S., 2016. Gillette: Stimulating Primary Demand in Emerging Economies, SAGE Video. [Streaming Video] London: SAGE Publications Ltd. Available at: <http://www.doi.org/10.4135/9781473979987> [Accessed 6 Mar 2021].
  
  Hassan, Salah S. Gillette: Stimulating Primary Demand in Emerging Economies. Online video clip. SAGE Video. London: SAGE Publications, Ltd., 25 Jun 2016. doi: https://www.doi.org/10.4135/9781473979987. 6 Mar 2021.
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Summary

Summary

Professor Salah Hassan presents a case study on product line extension by multinational brand Gillette in developing nations and emerging economies. How does a disposable product achieve success in a market dominated by a traditional long-life product?