SAGE Video - Gillette: Stimulating Primary Demand in Emerging Economies

Name: Gillette: Stimulating Primary Demand in Emerging Economies
Uploaded: 2016-06-25
Duration: 15 min 1 s
Description: Professor Salah Hassan presents a case study on product line extension by multinational brand Gillette in developing nations and emerging economies. How does a disposable product achieve success in a market dominated by a traditional long-life product?

Transcript

Video Type: Case Study

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  Hassan, S. S. (Academic). (2016). Gillette: stimulating primary demand in emerging economies [Video]. SAGE Knowledge. https://dx.doi.org/10.4135/9781473979987
  
  Hassan, Salah S. "Gillette: Stimulating Primary Demand in Emerging Economies." In SAGE Video. : SAGE Publications, Ltd., 2016. Video, 00:15:01. https://dx.doi.org/10.4135/9781473979987.
  
  Hassan, S. S., 2016. Gillette: Stimulating Primary Demand in Emerging Economies, SAGE Video. [Streaming Video] London: SAGE Publications Ltd. Available at: <https://dx.doi.org/10.4135/9781473979987 & gt; [Accessed 31 Jan 2023].
  
  Hassan, Salah S. Gillette: Stimulating Primary Demand in Emerging Economies. Online video clip. SAGE Video. London: SAGE Publications, Ltd., 25 Jun 2016. doi: https://dx.doi.org/10.4135/9781473979987. 31 Jan 2023.
  
  Gillette: Stimulating Primary Demand in Emerging Economies [Streaming video]. 2016. doi:10.4135/9781473979987. Accessed 01/31/2023
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Summary
Chapters
Video Info

Summary

Professor Salah Hassan presents a case study on product line extension by multinational brand Gillette in developing nations and emerging economies. How does a disposable product achieve success in a market dominated by a traditional long-life product?

Chapter 1: History of Bringing Innovations to Markets Around the World
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- Start time: 00:00:05
- End time: 00:03:52
Chapter 2: Targeting Consumers in Emerging Economies
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- Start time: 00:03:53
- End time: 00:05:17
Chapter 3: Gillette Global Marketing Strategy
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- Start time: 00:05:18
- End time: 00:08:06
Chapter 4: Primary Demand
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- Start time: 00:08:07
- End time: 00:10:17
Chapter 5: Global Brand Extensions
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- Start time: 00:10:18
- End time: 00:12:17
Chapter 6: Conclusion
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- Start time: 00:12:18
- End time: 00:15:01

Type of Content: Case Study
Title: Gillette: Stimulating Primary Demand in Emerging Economies
Publisher: SAGE Publications, Ltd.
- Publication year: 2016
- Online pub date: June 25, 2016
Discipline: Business & Management
Subject: Brand Management & Strategy, International Marketing, Emerging Markets
Duration: 00:15:01
DOI: https://dx.doi.org/10.4135/9781473979987
Keywords: brand management, branding, business strategy, China, demand, demand characteristics, demand management, Egypt, emerging economies, emerging markets, entrepreneurs, innovation, international business, international marketing research, international markets, market segmentation, market share, marketing, marketing (business), marketing strategy, multinational marketing, Pakistan, prices, pricing, product line extensions, product line management, Shaving, target markets, targeting, targeting strategies
Things Discussed
Organizations Discussed:
Gillette, 1901-
Proctor & Gamble Co. (P&G), 1837-
Raytheon, 1922-
Places Discussed:
India

People
Academic: Salah S. Hassan

Online ISBN:9781473979987

Copyright: (c) SAGE Publications Ltd., 2016

More informationLess information

Tools
Tools icon close
- Download PDFopens in new window
- Cite
  
  Cite icon close
  
  Format APA
  
  Hassan, S. S. (Academic). (2016). Gillette: stimulating primary demand in emerging economies [Video]. SAGE Knowledge. https://dx.doi.org/10.4135/9781473979987
  
  Hassan, Salah S. "Gillette: Stimulating Primary Demand in Emerging Economies." In SAGE Video. : SAGE Publications, Ltd., 2016. Video, 00:15:01. https://dx.doi.org/10.4135/9781473979987.
  
  Hassan, S. S., 2016. Gillette: Stimulating Primary Demand in Emerging Economies, SAGE Video. [Streaming Video] London: SAGE Publications Ltd. Available at: <https://dx.doi.org/10.4135/9781473979987 & gt; [Accessed 31 Jan 2023].
  
  Hassan, Salah S. Gillette: Stimulating Primary Demand in Emerging Economies. Online video clip. SAGE Video. London: SAGE Publications, Ltd., 25 Jun 2016. doi: https://dx.doi.org/10.4135/9781473979987. 31 Jan 2023.
  
  Gillette: Stimulating Primary Demand in Emerging Economies [Streaming video]. 2016. doi:10.4135/9781473979987. Accessed 01/31/2023
  copy to clipboard
  or
  
  Export to your reference manager Endnote
  
  Export
  
  Cancel
- Share
  
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  Email
  
  Please log in from an authenticated institution or log into your member profile to access the email feature.
  
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  Embed this Content
  Add this content to your learning management system or webpage by copying the code below into the HTML editor on the page. Look for the words HTML or </>. Learn More about Embedding Video icon link (opens in new window)
  
  Clip - https://sk.sagepub.com/video/gillette-stimulating-primary-demand-in-emerging-economies
  
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Video Type: Case Study

Transcript

Summary

Chapters

Video Info

Chapter 1: History of Bringing Innovations to Markets Around the World

Chapter 2: Targeting Consumers in Emerging Economies

Chapter 3: Gillette Global Marketing Strategy

Chapter 4: Primary Demand

Chapter 5: Global Brand Extensions

Chapter 6: Conclusion

Things Discussed

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Gillette: Stimulating Primary Demand in Emerging Economies

Video Type: Case Study

Transcript

Summary

Chapters

Video Info

Chapter 1: History of Bringing Innovations to Markets Around the World

Chapter 2: Targeting Consumers in Emerging Economies

Chapter 3: Gillette Global Marketing Strategy

Chapter 4: Primary Demand

Chapter 5: Global Brand Extensions

Chapter 6: Conclusion

Things Discussed

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