Summary
Marketing professional Chris Baradel explains the challenge decision making process. It's impossible to be certain about business outcomes, but companies can still make good decisions by examining key assumptions and alternatives.
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Baradel, C. (Speaker). (2016). Gaining clarity in the age of chaos is impossible – how to manage through uncertainty instead [Video]. SAGE Knowledge. https://dx.
Marketing professional Chris Baradel explains the challenge decision making process. It's impossible to be certain about business outcomes, but companies can still make good decisions by examining key assumptions and alternatives.
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