Summary
Chapters
Video Info
Marketing professional Chris Baradel explains the challenge decision making process. It's impossible to be certain about business outcomes, but companies can still make good decisions by examining key assumptions and alternatives.
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Chapter 1: How to Manage Through Uncertainty
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Chapter 2: Marketing in Chaos
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Chapter 3: Achieving Clarity is Impossible
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Chapter 4: Getting Better at Making Bets
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Chapter 5: Certainty in Marketing
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Chapter 6: Real Life Examples
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Chapter 7: Real Life Examples and Summary
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