SAGE Video - From Chaos to Opportunity: Why Brand Strategy Matters More Than Ever

Name: From Chaos to Opportunity: Why Brand Strategy Matters More Than Ever
Uploaded: 2016-06-25
Duration: 39 min 59 s
Description: Julia Beardwood discusses brand strategy and offers suggestions on how to make brand strategy successful. Branding has to incorporate many factors that take away the consumer's attention, such as attention deficit, media proliferation, excess of choices, and constant change. Beardwood discusses ways to deal with these and how to make a brand effective.

Transcript

Video Type: Conference

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  Beardwood, J. (Speaker). (2016). From chaos to opportunity: why brand strategy matters more than ever [Video]. SAGE Knowledge. https://dx.doi.org/10.4135/9781473990425
  
  Beardwood, Julia. "From Chaos to Opportunity: Why Brand Strategy Matters More Than Ever." In SAGE Video. : SAGE Publications, Ltd., 2016. Video, 00:39:59. https://dx.doi.org/10.4135/9781473990425.
  
  Beardwood, J., 2016. From Chaos to Opportunity: Why Brand Strategy Matters More Than Ever, SAGE Video. [Streaming Video] London: SAGE Publications Ltd. Available at: <https://dx.doi.org/10.4135/9781473990425 & gt; [Accessed 13 Aug 2022].
  
  Beardwood, Julia. From Chaos to Opportunity: Why Brand Strategy Matters More Than Ever. Online video clip. SAGE Video. London: SAGE Publications, Ltd., 25 Jun 2016. doi: https://dx.doi.org/10.4135/9781473990425. 13 Aug 2022.
  
  From Chaos to Opportunity: Why Brand Strategy Matters More Than Ever [Streaming video]. 2016. doi:10.4135/9781473990425. Accessed 08/13/2022
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Summary

Summary

Julia Beardwood discusses brand strategy and offers suggestions on how to make brand strategy successful. Branding has to incorporate many factors that take away the consumer's attention, such as attention deficit, media proliferation, excess of choices, and constant change. Beardwood discusses ways to deal with these and how to make a brand effective.