Summary
Chapters
Video Info
Fran Cassidy provides an overview of the television and media advertising industry and its practices from the 1990s through 2015.
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Chapter 1: What inspired you to start working in the Media Industry?
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Chapter 2: How much is the Media Industry worth?
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Chapter 3: How would you define media research?
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Chapter 4: How has the Internet impacted the Media Industry?
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Chapter 5: What is the role of a media planner?
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Chapter 6: What is a day in the life like for a media researcher?
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Chapter 7: What are some of the current trends in the Media Industry?
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Chapter 8: How about media research conducted on the internet?
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Chapter 9: How do you measure the effectiveness of campaigns?
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Chapter 10: What's the most important thing for a brand with regard to a media campaign?
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Chapter 11: What advice would you give to a student interested in a career in the Media Industry?
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