Sage Video - Foods and Brands that Matter – Serving the Needs of Cultures and Consumers Around the World

Name: Foods and Brands that Matter – Serving the Needs of Cultures and Consumers Around the World
Uploaded: 2016-06-25
Duration: 39 min 49 s
Description: Using Kellogg's as his focus, marketing executive Mike Mickunas explains how important it is for companies to remain humble and open to customers. He traces the history of the Kellogg Company and shows how the company restructured after hitting a period of stagnation.

Transcript

Video Type: Conference

Tools
Tools icon close
- Get link
  
  Get link icon close
  
  Select a length: Entire video
  
  Link to this page directly with a permalink:
  https://sk.sagepub.com/video/foods-and-brands-that-matter-serving-the-needs-of-cultures-and-consumers-around-the-world
  
  Copy to clipboard
  
  Cancel
- Cite
  
  Cite icon close
  
  Format APA
  
  Mickunas, M. (Speaker). (2016). Foods and brands that matter – serving the needs of cultures and consumers around the world [Video]. Sage Knowledge. https://doi.org/10.4135/9781473990449
  
  Mickunas, Mike. "Foods and Brands that Matter – Serving the Needs of Cultures and Consumers Around the World." In Sage Video. : SAGE Publications, Ltd., 2016. Video, 00:39:49. https://doi.org/10.4135/9781473990449.
  
  Mickunas, M., 2016. Foods and Brands that Matter – Serving the Needs of Cultures and Consumers Around the World, Sage Video. [Streaming Video] London: Sage Publications Ltd. Available at: <https://doi.org/10.4135/9781473990449 & gt; [Accessed 25 Sep 2023].
  
  Mickunas, Mike. Foods and Brands that Matter – Serving the Needs of Cultures and Consumers Around the World. Online video clip. SAGE Video. London: SAGE Publications, Ltd., 25 Jun 2016. doi: https://doi.org/10.4135/9781473990449. 25 Sep 2023.
  
  Foods and Brands that Matter – Serving the Needs of Cultures and Consumers Around the World [Streaming video]. 2016. doi:10.4135/9781473990449. Accessed 09/25/2023
  copy to clipboard
  or
  
  Export to your reference manager Endnote
  
  Export
  
  Cancel
- Share
  
  Share icon close
  
  Share via
  
  Email
  
  Please log in from an authenticated institution or log into your member profile to access the email feature.
  
  Sign in/register
- Embed
  
  Embed icon close
  
  Embed this Content
  Add this content to your learning management system or webpage by copying the code below into the HTML editor on the page. Look for the words HTML or </>. Learn More about Embedding Video icon link (opens in new window)
  
  Clip - https://sk.sagepub.com/video/foods-and-brands-that-matter-serving-the-needs-of-cultures-and-consumers-around-the-world
  
  Embed code:
  
  Copy to clipboard
  
  Select a length: Entire video
  
  Select a size:
  
  420x236
  
  640x360
  
  853x480
  
  Sample View:
  (opens in new window)
  
  Cancel
- Download PDFopens in new window

Summary
Chapters
Video Info

Summary

Using Kellogg's as his focus, marketing executive Mike Mickunas explains how important it is for companies to remain humble and open to customers. He traces the history of the Kellogg Company and shows how the company restructured after hitting a period of stagnation.

Chapter 1: Market Research
icon angle down
- Start time: 00:00:05
- End time: 00:06:53
Chapter 2: Business Change and Growth
icon angle down
- Start time: 00:06:54
- End time: 00:12:04
Chapter 3: Hubris and Power
icon angle down
- Start time: 00:12:05
- End time: 00:18:30
Chapter 4: Developing Insight
icon angle down
- Start time: 00:18:31
- End time: 00:24:14
Chapter 5: Getting to Bright
icon angle down
- Start time: 00:24:15
- End time: 00:29:29
Chapter 6: Greater Humility
icon angle down
- Start time: 00:29:30
- End time: 00:35:18
Chapter 7: What Matters
icon angle down
- Start time: 00:35:19
- End time: 00:39:48

Type of Content: Conference
Title: Foods and Brands that Matter – Serving the Needs of Cultures and Consumers Around the World
Publisher: SAGE Publications, Ltd.
- Publication year: 2016
- Online pub date: June 25, 2016
Discipline: Business & Management
Subject: Brand Management & Strategy, Consumer Marketing, Advertising & Promotion
Duration: 00:39:49
DOI: https://doi.org/10.4135/9781473990449
Keywords:
access to nutritious foods, accessibility of foods, adaptation, advertising, anger, assessment, attention (psychology), attitudes and behavior, bargaining, beliefs (psychology), brand management, brand personality, breakfast cereals, breakfast in the classroom, business cycles, business growth, business management, business models, cereals, child development, collaboration, commercialization, consumer demand, consumer preferences, corporate culture, customer centrality, customer expectations, denial, depression, desire, digestion, food, food and nutrition, food, genetically modified, goal setting, healthy eating, hunger and nutrition, innovation (business), international marketing research, international markets, Kellogg Foundation, market research, marketing and customer value, marketing campaigns, mission, missions and mission statements, multinational corporation, myopia, needs and wants, needs assessment, nutrition and public health, openness and honesty, power and power relations, priority setting, recognition, restructuring, Social media, South Africa, Sponsorship, Success, Success for all, Sugar, Sustainability, television shows, transparency, trends, understanding (cognition), values (guiding principles), westernization, worldviews
Show allShow less
Things Discussed
Organizations Discussed:
Kellogg Company, 1906-

People
Speaker: Mike Mickunas

Online ISBN: 9781473990449

Copyright: (c) SAGE Publications Ltd., 2016

More informationLess information

Tools
Tools icon close
- Get link
  
  Get link icon close
  
  Select a length: Entire video
  
  Link to this page directly with a permalink:
  https://sk.sagepub.com/video/foods-and-brands-that-matter-serving-the-needs-of-cultures-and-consumers-around-the-world
  
  Copy to clipboard
  
  Cancel
- Cite
  
  Cite icon close
  
  Format APA
  
  Mickunas, M. (Speaker). (2016). Foods and brands that matter – serving the needs of cultures and consumers around the world [Video]. Sage Knowledge. https://doi.org/10.4135/9781473990449
  
  Mickunas, Mike. "Foods and Brands that Matter – Serving the Needs of Cultures and Consumers Around the World." In Sage Video. : SAGE Publications, Ltd., 2016. Video, 00:39:49. https://doi.org/10.4135/9781473990449.
  
  Mickunas, M., 2016. Foods and Brands that Matter – Serving the Needs of Cultures and Consumers Around the World, Sage Video. [Streaming Video] London: Sage Publications Ltd. Available at: <https://doi.org/10.4135/9781473990449 & gt; [Accessed 25 Sep 2023].
  
  Mickunas, Mike. Foods and Brands that Matter – Serving the Needs of Cultures and Consumers Around the World. Online video clip. SAGE Video. London: SAGE Publications, Ltd., 25 Jun 2016. doi: https://doi.org/10.4135/9781473990449. 25 Sep 2023.
  
  Foods and Brands that Matter – Serving the Needs of Cultures and Consumers Around the World [Streaming video]. 2016. doi:10.4135/9781473990449. Accessed 09/25/2023
  copy to clipboard
  or
  
  Export to your reference manager Endnote
  
  Export
  
  Cancel
- Share
  
  Share icon close
  
  Share via
  
  Email
  
  Please log in from an authenticated institution or log into your member profile to access the email feature.
  
  Sign in/register
- Embed
  
  Embed icon close
  
  Embed this Content
  Add this content to your learning management system or webpage by copying the code below into the HTML editor on the page. Look for the words HTML or </>. Learn More about Embedding Video icon link (opens in new window)
  
  Clip - https://sk.sagepub.com/video/foods-and-brands-that-matter-serving-the-needs-of-cultures-and-consumers-around-the-world
  
  Embed code:
  
  Copy to clipboard
  
  Select a length: Entire video
  
  Select a size:
  
  420x236
  
  640x360
  
  853x480
  
  Sample View:
  (opens in new window)
  
  Cancel
- Download PDFopens in new window

Sign in to access this content

Get a 30 day FREE TRIAL

Watch videos from a variety of sources bringing classroom topics to life
Read modern, diverse business cases
Explore hundreds of books and reference titles

Browse by discipline

Video Type: Conference

Transcript

Summary

Chapters

Video Info

Chapter 1: Market Research

Chapter 2: Business Change and Growth

Chapter 3: Hubris and Power

Chapter 4: Developing Insight

Chapter 5: Getting to Bright

Chapter 6: Greater Humility

Chapter 7: What Matters

Things Discussed

Sign in to access this content

Get a 30 day FREE TRIAL

Sage Recommends

No internet connection.

All search filters on the page have been cleared.

Your search has been saved.

Foods and Brands that Matter – Serving the Needs of Cultures and Consumers Around the World

Video Type: Conference

Transcript

Summary

Chapters

Video Info

Chapter 1: Market Research

Chapter 2: Business Change and Growth

Chapter 3: Hubris and Power

Chapter 4: Developing Insight

Chapter 5: Getting to Bright

Chapter 6: Greater Humility

Chapter 7: What Matters

Things Discussed

Sign in to access this content

Get a 30 day FREE TRIAL

Read next

More like this

Sage Recommends