Michael L. Butterworth discusses fan loyalty which is expressed through game attendance, the purchase of merchandise, and even violence. Fans go over the line in various ways including conflict and strategies to stay connected to the team after their own deaths.
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Butterworth, M. L. (Academic). (2015). Fan loyalty [Video]. SAGE Knowledge. https://www.doi.org/10.4135/9781473932692
Butterworth, Michael L. "Fan Loyalty." In SAGE Video. : SAGE Publications, Ltd., 2015. Video, 00:03:26. https://www.doi.org/10.4135/9781473932692.
Butterworth, M. L., 2015. Fan Loyalty, SAGE Video. [Streaming Video] London: SAGE Publications Ltd. Available at: <http://www.doi.org/10.4135/9781473932692> [Accessed 27 Oct 2021].
Butterworth, Michael L. Fan Loyalty. Online video clip. SAGE Video. London: SAGE Publications, Ltd., 30 Apr 2015. doi: https://www.doi.org/10.4135/9781473932692. 27 Oct 2021.copy to clipboardorEndnote
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