SAGE Video - Engineering Serendipity: The Future of Individualized Loyalty and Engagement

Name: Engineering Serendipity: The Future of Individualized Loyalty and Engagement
Uploaded: 2016-06-25
Duration: 39 min 51 s
Description: Jenne Barbour discusses engineering serendipity and how the world of loyalty is changing. Loyalty has gone from the simple loyalty card and point system to a more complicated system of engagement. Barbour discusses new types of loyalty, challenges that face marketers, and offers examples of companies that are dealing with loyalty challenges.

Transcript

Video Type: Conference

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  Barbour, J. (Speaker). (2016). Engineering serendipity: the future of individualized loyalty and engagement [Video]. SAGE Knowledge. https://dx.doi.org/10.4135/9781473990463
  
  Barbour, Jenne. "Engineering Serendipity: The Future of Individualized Loyalty and Engagement." In SAGE Video. : SAGE Publications, Ltd., 2016. Video, 00:39:51. https://dx.doi.org/10.4135/9781473990463.
  
  Barbour, J., 2016. Engineering Serendipity: The Future of Individualized Loyalty and Engagement, SAGE Video. [Streaming Video] London: SAGE Publications Ltd. Available at: <https://dx.doi.org/10.4135/9781473990463 & gt; [Accessed 15 Aug 2022].
  
  Barbour, Jenne. Engineering Serendipity: The Future of Individualized Loyalty and Engagement. Online video clip. SAGE Video. London: SAGE Publications, Ltd., 25 Jun 2016. doi: https://dx.doi.org/10.4135/9781473990463. 15 Aug 2022.
  
  Engineering Serendipity: The Future of Individualized Loyalty and Engagement [Streaming video]. 2016. doi:10.4135/9781473990463. Accessed 08/15/2022
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Summary

Summary

Jenne Barbour discusses engineering serendipity and how the world of loyalty is changing. Loyalty has gone from the simple loyalty card and point system to a more complicated system of engagement. Barbour discusses new types of loyalty, challenges that face marketers, and offers examples of companies that are dealing with loyalty challenges.