Summary
Chapters
Video Info
Jenne Barbour discusses engineering serendipity and how the world of loyalty is changing. Loyalty has gone from the simple loyalty card and point system to a more complicated system of engagement. Barbour discusses new types of loyalty, challenges that face marketers, and offers examples of companies that are dealing with loyalty challenges.
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Chapter 1: Changes in Marketing
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Chapter 2: Customer Engagement
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Chapter 3: The New Loyalty
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Chapter 4: Individual Marketing
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Chapter 5: Challenges to Marketers
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Chapter 6: How Companies Handle Marketing Challenges
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Chapter 7: Conclusion: Engineering Serendipity
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