SAGE Video - Engineering Serendipity: The Future of Individualized Loyalty and Engagement

Name: Engineering Serendipity: The Future of Individualized Loyalty and Engagement
Uploaded: 2016-06-25
Duration: 39 min 51 s
Description: Jenne Barbour discusses engineering serendipity and how the world of loyalty is changing. Loyalty has gone from the simple loyalty card and point system to a more complicated system of engagement. Barbour discusses new types of loyalty, challenges that face marketers, and offers examples of companies that are dealing with loyalty challenges.

Transcript

Video Type: Conference

Tools
Tools icon close
- Download PDFopens in new window
- Cite
  
  Cite icon close
  
  Format APA
  
  Barbour, J. (Speaker). (2016). Engineering serendipity: the future of individualized loyalty and engagement [Video]. SAGE Knowledge. https://dx.doi.org/10.4135/9781473990463
  
  Barbour, Jenne. "Engineering Serendipity: The Future of Individualized Loyalty and Engagement." In SAGE Video. : SAGE Publications, Ltd., 2016. Video, 00:39:51. https://dx.doi.org/10.4135/9781473990463.
  
  Barbour, J., 2016. Engineering Serendipity: The Future of Individualized Loyalty and Engagement, SAGE Video. [Streaming Video] London: SAGE Publications Ltd. Available at: <https://dx.doi.org/10.4135/9781473990463 & gt; [Accessed 5 Feb 2023].
  
  Barbour, Jenne. Engineering Serendipity: The Future of Individualized Loyalty and Engagement. Online video clip. SAGE Video. London: SAGE Publications, Ltd., 25 Jun 2016. doi: https://dx.doi.org/10.4135/9781473990463. 5 Feb 2023.
  
  Engineering Serendipity: The Future of Individualized Loyalty and Engagement [Streaming video]. 2016. doi:10.4135/9781473990463. Accessed 02/05/2023
  copy to clipboard
  or
  
  Export to your reference manager Endnote
  
  Export
  
  Cancel
- Share
  
  Share icon close
  
  Share via
  
  Email
  
  Please log in from an authenticated institution or log into your member profile to access the email feature.
  
  Sign in/register
- Embed
  
  Embed icon close
  
  Embed this Content
  Add this content to your learning management system or webpage by copying the code below into the HTML editor on the page. Look for the words HTML or </>. Learn More about Embedding Video icon link (opens in new window)
  
  Clip - https://sk.sagepub.com/video/engineering-serendipity-the-future-of-individualized-loyalty-and-engagement
  
  Embed code:
  
  Copy to clipboard
  
  Select a length: Entire video
  
  Select a size:
  
  420x236
  
  640x360
  
  853x480
  
  Sample View:
  (opens in new window)
  
  Cancel
- Get link
  
  Get link icon close
  
  Select a length: Entire video
  
  Link to this page directly with a permalink:
  https://sk.sagepub.com/video/engineering-serendipity-the-future-of-individualized-loyalty-and-engagement
  
  Copy to clipboard
  
  Cancel

Summary
Chapters
Video Info

Summary

Jenne Barbour discusses engineering serendipity and how the world of loyalty is changing. Loyalty has gone from the simple loyalty card and point system to a more complicated system of engagement. Barbour discusses new types of loyalty, challenges that face marketers, and offers examples of companies that are dealing with loyalty challenges.

Chapter 1: Changes in Marketing
icon angle down
- Start time: 00:00:00
- End time: 00:07:52
Chapter 2: Customer Engagement
icon angle down
- Start time: 00:07:53
- End time: 00:13:54
Chapter 3: The New Loyalty
icon angle down
- Start time: 00:13:55
- End time: 00:19:45
Chapter 4: Individual Marketing
icon angle down
- Start time: 00:19:46
- End time: 00:23:09
Chapter 5: Challenges to Marketers
icon angle down
- Start time: 00:23:10
- End time: 00:27:41
Chapter 6: How Companies Handle Marketing Challenges
icon angle down
- Start time: 00:27:42
- End time: 00:37:09
Chapter 7: Conclusion: Engineering Serendipity
icon angle down
- Start time: 00:37:10
- End time: 00:39:51

Type of Content: Conference
Title: Engineering Serendipity: The Future of Individualized Loyalty and Engagement
Publisher: SAGE Publications, Ltd.
- Publication year: 2016
- Online pub date: June 25, 2016
Discipline: Business & Management
Subject: Consumer Behavior, Relationship Marketing, Marketing Research
Duration: 00:39:51
DOI: https://dx.doi.org/10.4135/9781473990463
Keywords: brand equity, brand loyalty, customer centrality, customer expectations, customer loyalty, digital media, individualism, loyalty, market (economics), marketing (business), marketing campaigns, marketing concept, marketing objectives, marketing plan, marketing planning, marketing research, marketing strategy, mobile conveniences, mobile networks, mobile telephones, motivation, Pareto efficiency, Serendipity, Store loyalty cards, Survey research, technology
Things Discussed
Organizations Discussed:
Amazon.com, Inc., 1994-
Vans, 1966-
Esurance Insurance Services, Inc., 1999-
Forrester Research, Inc., 1983-
Fitbit Inc., 2007-
Wired, 1993-
Rosetta Consulting, 1998-
Apple Inc., 1976-
Starbucks Corporation, 1971-
The Walt Disney Company, 1923-
Samsung, 1938-
Persons Discussed:
Jason Silva
Tom Staggs
Farrah Howard
Hal Brierley
Arthur Clarke
Steve Dennis
General Shinseki
Cliff Kuang

People
Speaker: Jenne Barbour

Online ISBN:9781473990463

Copyright: (c) SAGE Publications Ltd., 2016

More informationLess information

Tools
Tools icon close
- Download PDFopens in new window
- Cite
  
  Cite icon close
  
  Format APA
  
  Barbour, J. (Speaker). (2016). Engineering serendipity: the future of individualized loyalty and engagement [Video]. SAGE Knowledge. https://dx.doi.org/10.4135/9781473990463
  
  Barbour, Jenne. "Engineering Serendipity: The Future of Individualized Loyalty and Engagement." In SAGE Video. : SAGE Publications, Ltd., 2016. Video, 00:39:51. https://dx.doi.org/10.4135/9781473990463.
  
  Barbour, J., 2016. Engineering Serendipity: The Future of Individualized Loyalty and Engagement, SAGE Video. [Streaming Video] London: SAGE Publications Ltd. Available at: <https://dx.doi.org/10.4135/9781473990463 & gt; [Accessed 5 Feb 2023].
  
  Barbour, Jenne. Engineering Serendipity: The Future of Individualized Loyalty and Engagement. Online video clip. SAGE Video. London: SAGE Publications, Ltd., 25 Jun 2016. doi: https://dx.doi.org/10.4135/9781473990463. 5 Feb 2023.
  
  Engineering Serendipity: The Future of Individualized Loyalty and Engagement [Streaming video]. 2016. doi:10.4135/9781473990463. Accessed 02/05/2023
  copy to clipboard
  or
  
  Export to your reference manager Endnote
  
  Export
  
  Cancel
- Share
  
  Share icon close
  
  Share via
  
  Email
  
  Please log in from an authenticated institution or log into your member profile to access the email feature.
  
  Sign in/register
- Embed
  
  Embed icon close
  
  Embed this Content
  Add this content to your learning management system or webpage by copying the code below into the HTML editor on the page. Look for the words HTML or </>. Learn More about Embedding Video icon link (opens in new window)
  
  Clip - https://sk.sagepub.com/video/engineering-serendipity-the-future-of-individualized-loyalty-and-engagement
  
  Embed code:
  
  Copy to clipboard
  
  Select a length: Entire video
  
  Select a size:
  
  420x236
  
  640x360
  
  853x480
  
  Sample View:
  (opens in new window)
  
  Cancel
- Get link
  
  Get link icon close
  
  Select a length: Entire video
  
  Link to this page directly with a permalink:
  https://sk.sagepub.com/video/engineering-serendipity-the-future-of-individualized-loyalty-and-engagement
  
  Copy to clipboard
  
  Cancel

Sign in to access this content

Get a 30 day FREE TRIAL

Watch videos from a variety of sources bringing classroom topics to life
Read modern, diverse business cases
Explore hundreds of books and reference titles

Browse by discipline

Video Type: Conference

Transcript

Summary

Chapters

Video Info

Chapter 1: Changes in Marketing

Chapter 2: Customer Engagement

Chapter 3: The New Loyalty

Chapter 4: Individual Marketing

Chapter 5: Challenges to Marketers

Chapter 6: How Companies Handle Marketing Challenges

Chapter 7: Conclusion: Engineering Serendipity

Things Discussed

Sign in to access this content

Get a 30 day FREE TRIAL

SAGE Recommends

No internet connection.

All search filters on the page have been cleared.

Engineering Serendipity: The Future of Individualized Loyalty and Engagement

Video Type: Conference

Transcript

Summary

Chapters

Video Info

Chapter 1: Changes in Marketing

Chapter 2: Customer Engagement

Chapter 3: The New Loyalty

Chapter 4: Individual Marketing

Chapter 5: Challenges to Marketers

Chapter 6: How Companies Handle Marketing Challenges

Chapter 7: Conclusion: Engineering Serendipity

Things Discussed

Sign in to access this content

Get a 30 day FREE TRIAL

Read next

More like this

SAGE Recommends