SAGE Video - Electronic Word of Mouth

Name: Electronic Word of Mouth
Uploaded: 2016-06-01
Duration: 2 min 4 s
Description: Professor Tracy Tuten discusses the principles how word-of-mouth communication in the digital world. Customer comments, reviews, and complaints are stored online in widely available, searchable formats.

Transcript

Video Type: Case Study

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  Tuten, T. (Academic). (2016). Electronic word of mouth [Video]. SAGE Knowledge. https://dx.doi.org/10.4135/9781473988828
  
  Tuten, Tracy. "Electronic Word of Mouth." In SAGE Video. : SAGE Publications, Ltd., 2016. Video, 00:02:04. https://dx.doi.org/10.4135/9781473988828.
  
  Tuten, T., 2016. Electronic Word of Mouth, SAGE Video. [Streaming Video] London: SAGE Publications Ltd. Available at: <https://dx.doi.org/10.4135/9781473988828 & gt; [Accessed 15 Aug 2022].
  
  Tuten, Tracy. Electronic Word of Mouth. Online video clip. SAGE Video. London: SAGE Publications, Ltd., 1 Jun 2016. doi: https://dx.doi.org/10.4135/9781473988828. 15 Aug 2022.
  
  Electronic Word of Mouth [Streaming video]. 2016. doi:10.4135/9781473988828. Accessed 08/15/2022
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Summary

Summary

Professor Tracy Tuten discusses the principles how word-of-mouth communication in the digital world. Customer comments, reviews, and complaints are stored online in widely available, searchable formats.