SAGE Video - Electronic Word of Mouth

Name: Electronic Word of Mouth
Uploaded: 2016-06-01
Duration: 2 min 4 s
Description: Professor Tracy Tuten discusses the principles how word-of-mouth communication in the digital world. Customer comments, reviews, and complaints are stored online in widely available, searchable formats.

Transcript

Video Type: Case Study

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  Tuten, T. (Academic). (2016). Electronic word of mouth [Video]. SAGE Knowledge. https://dx.doi.org/10.4135/9781473988828
  
  Tuten, Tracy. "Electronic Word of Mouth." In SAGE Video. : SAGE Publications, Ltd., 2016. Video, 00:02:04. https://dx.doi.org/10.4135/9781473988828.
  
  Tuten, T., 2016. Electronic Word of Mouth, SAGE Video. [Streaming Video] London: SAGE Publications Ltd. Available at: <https://dx.doi.org/10.4135/9781473988828 & gt; [Accessed 3 Feb 2023].
  
  Tuten, Tracy. Electronic Word of Mouth. Online video clip. SAGE Video. London: SAGE Publications, Ltd., 1 Jun 2016. doi: https://dx.doi.org/10.4135/9781473988828. 3 Feb 2023.
  
  Electronic Word of Mouth [Streaming video]. 2016. doi:10.4135/9781473988828. Accessed 02/03/2023
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Summary
Chapters
Video Info

Summary

Professor Tracy Tuten discusses the principles how word-of-mouth communication in the digital world. Customer comments, reviews, and complaints are stored online in widely available, searchable formats.

Chapter 1: Electronic Word of Mouth
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- Start time: 00:00:05
- End time: 00:02:04

Type of Content: Case Study
Title: Electronic Word of Mouth
Publisher: SAGE Publications, Ltd.
- Publication year: 2016
- Online pub date: June 01, 2016
Discipline: Business & Management
Subject: Consumer Behavior, Social Media, Marketing (general)
Duration: 00:02:04
DOI: https://dx.doi.org/10.4135/9781473988828
Keywords: customers, email, informed decision making, internet, marketing concept, peer-to-peer, Search engines, text messaging
People
Academic: Tracy Tuten

Online ISBN:9781473988828

Copyright: (c) SAGE Publications Ltd., 2016

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Tools
Tools icon close
- Download PDFopens in new window
- Cite
  
  Cite icon close
  
  Format APA
  
  Tuten, T. (Academic). (2016). Electronic word of mouth [Video]. SAGE Knowledge. https://dx.doi.org/10.4135/9781473988828
  
  Tuten, Tracy. "Electronic Word of Mouth." In SAGE Video. : SAGE Publications, Ltd., 2016. Video, 00:02:04. https://dx.doi.org/10.4135/9781473988828.
  
  Tuten, T., 2016. Electronic Word of Mouth, SAGE Video. [Streaming Video] London: SAGE Publications Ltd. Available at: <https://dx.doi.org/10.4135/9781473988828 & gt; [Accessed 3 Feb 2023].
  
  Tuten, Tracy. Electronic Word of Mouth. Online video clip. SAGE Video. London: SAGE Publications, Ltd., 1 Jun 2016. doi: https://dx.doi.org/10.4135/9781473988828. 3 Feb 2023.
  
  Electronic Word of Mouth [Streaming video]. 2016. doi:10.4135/9781473988828. Accessed 02/03/2023
  copy to clipboard
  or
  
  Export to your reference manager Endnote
  
  Export
  
  Cancel
- Share
  
  Share icon close
  
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  Email
  
  Please log in from an authenticated institution or log into your member profile to access the email feature.
  
  Sign in/register
- Embed
  
  Embed icon close
  
  Embed this Content
  Add this content to your learning management system or webpage by copying the code below into the HTML editor on the page. Look for the words HTML or </>. Learn More about Embedding Video icon link (opens in new window)
  
  Clip - https://sk.sagepub.com/video/electronic-word-of-mouth
  
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  Select a length: Entire video
  
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  420x236
  
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  Select a length: Entire video
  
  Link to this page directly with a permalink:
  https://sk.sagepub.com/video/electronic-word-of-mouth
  
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Electronic Word of Mouth

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Chapter 1: Electronic Word of Mouth

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