Transcript

Eddie Jordan

Video Type: Documentary

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  Jordan, E. (Practitioner). (2003). [Streaming video]. Retrieved from SAGE Video.
  
  Jordan, Eddie. "Eddie Jordan." SAGE Video video, 00:50:04. 2003. https://sk.sagepub.com/video/eddie-jordan.
  
  Eddie Jordan 2003, online video, BBC, London, viewed 31 October 2020, <https://sk.sagepub.com/video/eddie-jordan>.
  
  Jordan, Eddie. "Eddie Jordan." Online video clip. SAGE Video. BBC, 28 Jan. 2016. Web. 31 Oct. 2020.
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Summary

Summary

Eddie Jordan discusses the marketing and branding of his Jordan Grand Prix Formula One racing team. He talks about negotiating with sponsors and drivers in order to field a second team. He also hosts a tour of his headquarters, engineering facilities and test track.