SAGE Video - Eddie Jordan

Name: Eddie Jordan
Uploaded: 2016-01-28
Duration: 50 min 1 s
Description: Eddie Jordan discusses the marketing and branding of his Jordan Grand Prix Formula One racing team. He talks about negotiating with sponsors and drivers in order to field a second team. He also hosts a tour of his headquarters, engineering facilities and test track.

Transcript

Video Type: Documentary

Tools
Tools icon close
- Download PDFopens in new window
- Cite
  
  Cite icon close
  
  Format APA
  
  Jordan, E. (Practitioners). (2003). [Video]. SAGE Knowledge. https://dx.doi.org/10.4135/9781506334660
  
  Jordan, Eddie. "Eddie Jordan." In SAGE Video. : BBC, 2003. Video, 00:50:01. https://dx.doi.org/10.4135/9781506334660.
  
  Jordan, E., 2003. Eddie Jordan, SAGE Video. [Streaming Video] London: SAGE Publications Ltd. Available at: <https://dx.doi.org/10.4135/9781506334660 & gt; [Accessed 31 Jan 2023].
  
  Jordan, Eddie. Eddie Jordan. Online video clip. SAGE Video. London: SAGE Publications, Ltd., 28 Jan 2016. doi: https://dx.doi.org/10.4135/9781506334660. 31 Jan 2023.
  
  Eddie Jordan [Streaming video]. 2003. doi:10.4135/9781506334660. Accessed 01/31/2023
  copy to clipboard
  or
  
  Export to your reference manager Endnote
  
  Export
  
  Cancel
- Share
  
  Share icon close
  
  Share via
  
  Email
  
  Please log in from an authenticated institution or log into your member profile to access the email feature.
  
  Sign in/register
- Embed
  
  Embed icon close
  
  Embed this Content
  Add this content to your learning management system or webpage by copying the code below into the HTML editor on the page. Look for the words HTML or </>. Learn More about Embedding Video icon link (opens in new window)
  
  Clip - https://sk.sagepub.com/video/eddie-jordan
  
  Embed code:
  
  Copy to clipboard
  
  Select a length: Entire video
  
  Select a size:
  
  420x236
  
  640x360
  
  853x480
  
  Sample View:
  (opens in new window)
  
  Cancel
- Get link
  
  Get link icon close
  
  Select a length: Entire video
  
  Link to this page directly with a permalink:
  https://sk.sagepub.com/video/eddie-jordan
  
  Copy to clipboard
  
  Cancel

Summary
Chapters
Video Info

Summary

Eddie Jordan discusses the marketing and branding of his Jordan Grand Prix Formula One racing team. He talks about negotiating with sponsors and drivers in order to field a second team. He also hosts a tour of his headquarters, engineering facilities and test track.

Chapter 1: A Day in the Life of Eddie Jordan
icon angle down
- Start time: 00:00:04
- End time: 00:08:23
Chapter 2: Win the Championship
icon angle down
- Start time: 00:08:24
- End time: 00:11:13
Chapter 3: Jordan Grand Prix Headquarters
icon angle down
- Start time: 00:11:14
- End time: 00:17:46
Chapter 4: Jordan Race Team Prepping New Car at Silverstone
icon angle down
- Start time: 00:17:47
- End time: 00:23:58
Chapter 5: New Car Test Run
icon angle down
- Start time: 00:23:59
- End time: 00:28:45
Chapter 6: Raising Money and Negotiating
icon angle down
- Start time: 00:28:46
- End time: 00:35:22
Chapter 7: The Shop and Engineering
icon angle down
- Start time: 00:35:23
- End time: 00:40:05
Chapter 8: Negotiating for a Second Driver
icon angle down
- Start time: 00:40:06
- End time: 00:45:29
Chapter 9: Conclusion of Interview
icon angle down
- Start time: 00:45:30
- End time: 00:49:30

Type of Content: Documentary
Title: Eddie Jordan
Publisher: BBC
- Publication year: 2003
- Online pub date: January 28, 2016
Discipline: Business & Management
Subject: Brand Management & Strategy, Entertainment & Sports Marketing, International Marketing
Duration: 00:50:01
DOI: https://dx.doi.org/10.4135/9781506334660
Keywords: advertising, art, athletes, automobiles, brand management, branding, celebrity, cholesterol, computer technology, data analysis, data collection, employees, engineering, engineering design information, expenditure, family, fund raising, global market, health and behavior, international markets, marketing, marketing and customer value, marriage, negotiating, negotiating strategies, negotiation and bargaining, passions, personal experience, personal life, public relations, publicity, reputation management, research and development, risk, Safety, Salesmanship, Sponsorship, Sponsorship in sport, teamwork, transport economics, women in the workplace
People
Interviewee: Marie Jordan
Interviewee: Ian Phillips
Interviewee: Giancarlo Fisichella
Interviewee: Martin Whitaker
Interviewer: Adrian Chiles
Practitioner: Eddie Jordan

Online ISBN:9781506334660

Copyright: A BBC Production, 2003

More informationLess information

Tools
Tools icon close
- Download PDFopens in new window
- Cite
  
  Cite icon close
  
  Format APA
  
  Jordan, E. (Practitioners). (2003). [Video]. SAGE Knowledge. https://dx.doi.org/10.4135/9781506334660
  
  Jordan, Eddie. "Eddie Jordan." In SAGE Video. : BBC, 2003. Video, 00:50:01. https://dx.doi.org/10.4135/9781506334660.
  
  Jordan, E., 2003. Eddie Jordan, SAGE Video. [Streaming Video] London: SAGE Publications Ltd. Available at: <https://dx.doi.org/10.4135/9781506334660 & gt; [Accessed 31 Jan 2023].
  
  Jordan, Eddie. Eddie Jordan. Online video clip. SAGE Video. London: SAGE Publications, Ltd., 28 Jan 2016. doi: https://dx.doi.org/10.4135/9781506334660. 31 Jan 2023.
  
  Eddie Jordan [Streaming video]. 2003. doi:10.4135/9781506334660. Accessed 01/31/2023
  copy to clipboard
  or
  
  Export to your reference manager Endnote
  
  Export
  
  Cancel
- Share
  
  Share icon close
  
  Share via
  
  Email
  
  Please log in from an authenticated institution or log into your member profile to access the email feature.
  
  Sign in/register
- Embed
  
  Embed icon close
  
  Embed this Content
  Add this content to your learning management system or webpage by copying the code below into the HTML editor on the page. Look for the words HTML or </>. Learn More about Embedding Video icon link (opens in new window)
  
  Clip - https://sk.sagepub.com/video/eddie-jordan
  
  Embed code:
  
  Copy to clipboard
  
  Select a length: Entire video
  
  Select a size:
  
  420x236
  
  640x360
  
  853x480
  
  Sample View:
  (opens in new window)
  
  Cancel
- Get link
  
  Get link icon close
  
  Select a length: Entire video
  
  Link to this page directly with a permalink:
  https://sk.sagepub.com/video/eddie-jordan
  
  Copy to clipboard
  
  Cancel

Sign in to access this content

Get a 30 day FREE TRIAL

Watch videos from a variety of sources bringing classroom topics to life
Read modern, diverse business cases
Explore hundreds of books and reference titles

Browse by discipline

Video Type: Documentary

Transcript

Summary

Chapters

Video Info

Chapter 1: A Day in the Life of Eddie Jordan

Chapter 2: Win the Championship

Chapter 3: Jordan Grand Prix Headquarters

Chapter 4: Jordan Race Team Prepping New Car at Silverstone

Chapter 5: New Car Test Run

Chapter 6: Raising Money and Negotiating

Chapter 7: The Shop and Engineering

Chapter 8: Negotiating for a Second Driver

Chapter 9: Conclusion of Interview

Sign in to access this content

Get a 30 day FREE TRIAL

SAGE Recommends

No internet connection.

All search filters on the page have been cleared.

Eddie Jordan

Video Type: Documentary

Transcript

Summary

Chapters

Video Info

Chapter 1: A Day in the Life of Eddie Jordan

Chapter 2: Win the Championship

Chapter 3: Jordan Grand Prix Headquarters

Chapter 4: Jordan Race Team Prepping New Car at Silverstone

Chapter 5: New Car Test Run

Chapter 6: Raising Money and Negotiating

Chapter 7: The Shop and Engineering

Chapter 8: Negotiating for a Second Driver

Chapter 9: Conclusion of Interview

Sign in to access this content

Get a 30 day FREE TRIAL

Read next

More like this

SAGE Recommends