SAGE Video - Eddie Jordan

Name: Eddie Jordan
Uploaded: 2016-01-28
Duration: 50 min 1 s
Description: Eddie Jordan discusses the marketing and branding of his Jordan Grand Prix Formula One racing team. He talks about negotiating with sponsors and drivers in order to field a second team. He also hosts a tour of his headquarters, engineering facilities and test track.

Transcript

Video Type: Documentary

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  Jordan, E. (Practitioners). (2003). [Video]. SAGE Knowledge. https://dx.doi.org/10.4135/9781506334660
  
  Jordan, Eddie. "Eddie Jordan." In SAGE Video. : BBC, 2003. Video, 00:50:01. https://dx.doi.org/10.4135/9781506334660.
  
  Jordan, E., 2003. Eddie Jordan, SAGE Video. [Streaming Video] London: SAGE Publications Ltd. Available at: <https://dx.doi.org/10.4135/9781506334660 & gt; [Accessed 15 Aug 2022].
  
  Jordan, Eddie. Eddie Jordan. Online video clip. SAGE Video. London: SAGE Publications, Ltd., 28 Jan 2016. doi: https://dx.doi.org/10.4135/9781506334660. 15 Aug 2022.
  
  Eddie Jordan [Streaming video]. 2003. doi:10.4135/9781506334660. Accessed 08/15/2022
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Summary

Summary

Eddie Jordan discusses the marketing and branding of his Jordan Grand Prix Formula One racing team. He talks about negotiating with sponsors and drivers in order to field a second team. He also hosts a tour of his headquarters, engineering facilities and test track.