Summary
Chapters
Video Info
Ellen Helsper discusses her work in media and communications, including the importance of different research methodologies, and how media usage aligns with socially excluded and marginalized populations.
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Chapter 1: What does Quantitative Research in Media mean to you, or how would you describe it to your students?
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Chapter 2: Could you give us some examples of quantitative data?
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Chapter 3: What are your principal research interests, and what first inspired you to do research in this field?
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Chapter 4: Could you talk about some of the research projects you've been involved with?
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Chapter 5: What inspires you in your research?
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Chapter 6: How is the field changing, and what are the most exciting developments?
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Chapter 7: How important are research methodology and methods?
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Chapter 8: Explain quantitative and qualitative research and the difference between them.
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Chapter 9: How would you describe to a student the value of an education in Quantitative Research in Media?
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Chapter 10: What is the value of learning quantitative methods?
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Chapter 11: How would you describe the difference between academic research and professional practice in this area?
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Chapter 12: How has technology influenced how we understand the media, and what opportunities and challenges does this provide for research methods?
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Chapter 13: What would you identify as the key challenges of a course in this field for a student, and what strategies would you advise them to counter these challenges?
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Chapter 14: What new research directions do you find most exciting, and where would you like to take your own?
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