Distinction Between the First and Second Media Stages

View Segments Segment :

  • Citations
  • Add to My List
  • Embed
  • Link
  • Help
  • Citations
  • Add to My List
  • Embed
  • Link
  • Help
Successfully saved clip
Find all your clips in My Lists
Failed to save clip
  • Transcript
  • Transcript

    Auto-Scroll: ONOFF 
    • 00:07

      SPEAKER: The first media age, also called the electronic age,includes media that requires using electronicsto access content.During this era, news and informationwas released by three TV networks,and they controlled what informationwas released to the public.This one-way communication fosteredlittle public participation.

    • 00:28

      SPEAKER [continued]: Many new media devices and technologieshave created the second media age, also calledthe digital age.With the emergence of the internetand the transition from broadcast to interactive media,the second media age has transformed societyand human communication.Now there is a two-way communication and the optionof instant feedback.

    • 00:50

      SPEAKER [continued]: Communication scholars began to explorethe infinite possibilities of interactive mediaand initiated the need for a new media theoryto describe the unique and customized communicationstyles of today.

Distinction Between the First and Second Media Stages

View Segments Segment :

Unique ID: V850522



Abstract

The first media age is indicated by one-way communication and requires electronics to access content. The second media age is characterised by two-way communication.

Distinction Between the First and Second Media Stages

The first media age is indicated by one-way communication and requires electronics to access content. The second media age is characterised by two-way communication.

Copy and paste the following HTML into your website

Back to Top