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Citations
(2019). Distinction between the first and second media stages [Streaming video]. Retrieved from SAGE Video.
"Distinction Between the First and Second Media Stages." SAGE Video video, 00:01:04. 2019. http://sk.sagepub.com/video/distinction-between-the-first-and-second-media-stages.
Distinction Between the First and Second Media Stages 2019, online video, SAGE Publications Ltd, London, viewed 31 May 2020, <http://sk.sagepub.com/video/distinction-between-the-first-and-second-media-stages>.
"Distinction Between the First and Second Media Stages." Online video clip. SAGE Video. SAGE Publications Ltd, 17 Jun. 2019. Web. 31 May. 2020.
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- Transcript
-
- 00:07
SPEAKER: The first media age, also called the electronic age,includes media that requires using electronicsto access content.During this era, news and informationwas released by three TV networks,and they controlled what informationwas released to the public.This one-way communication fosteredlittle public participation.
- 00:28
SPEAKER [continued]: Many new media devices and technologieshave created the second media age, also calledthe digital age.With the emergence of the internetand the transition from broadcast to interactive media,the second media age has transformed societyand human communication.Now there is a two-way communication and the optionof instant feedback.
- 00:50
SPEAKER [continued]: Communication scholars began to explorethe infinite possibilities of interactive mediaand initiated the need for a new media theoryto describe the unique and customized communicationstyles of today.
- 00:07
Distinction Between the First and Second Media Stages
View Segments Segment :
Unique ID: V850522
Abstract
The first media age is indicated by one-way communication and requires electronics to access content. The second media age is characterised by two-way communication.
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