Video quick keys

Have you created a personal profile? sign in or create a profile so that you can create alerts, save clips, playlists and searches.

Length: 0:00

Discriminant Validity Where There Should Be None

Video Type: Video Case

Add to list Added to list


Auto scroll
  • Summary

Dr. Bert Weijters explains his research into how questionnaire design can affect outcomes. Grouping items by theme can bias results, so it is important to fully disclose how questions were ordered.

locked icon

Sign in to access this content

Get a 30 day FREE TRIAL

  • Watch videos from a variety of sources bringing classroom topics to life
  • Read modern, diverse business cases
  • Explore hundreds of books and reference titles

Watch next in SAGE Video

More like this in SAGE Knowledge

SAGE Recommends

We found other relevant content for you on other SAGE platforms.