Professor Gerard Tellis discusses the Kodak Dilemma. Using Kodak as an example, he shows how a large, prosperous organization can go bankrupt in a short time if they fail to adapt to changing times.
Dilemmas and Innovation: The Case of Kodak
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Tellis, G. (Academic). (2016). Kodak [Video]. SAGE Knowledge. https://www.doi.org/10.4135/9781473988743
Tellis, Gerard. "Dilemmas and Innovation: The Case of Kodak." In SAGE Video. : SAGE Publications, Ltd., 2016. Video, 00:05:08. https://www.doi.org/10.4135/9781473988743.
Tellis, G., 2016. Dilemmas and Innovation: The Case of Kodak, SAGE Video. [Streaming Video] London: SAGE Publications Ltd. Available at: <http://www.doi.org/10.4135/9781473988743> [Accessed 17 Sep 2021].
Tellis, Gerard. Dilemmas and Innovation: The Case of Kodak. Online video clip. SAGE Video. London: SAGE Publications, Ltd., 1 Jun 2016. doi: https://www.doi.org/10.4135/9781473988743. 17 Sep 2021.copy to clipboardorEndnote
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