SAGE Video - Developing Consumer Goods

Name: Developing Consumer Goods
Uploaded: 2016-06-01
Duration: 4 min 26 s
Description: Professor Jelana Spanjol talks about new product development and relationships. A manufacturer at once has to consider its client base and the retailers that carry its products, striving to please both at the same time.

Transcript

Video Type: Case Study

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  Spanjol, J. (Academic). (2016). Developing consumer goods [Video]. SAGE Knowledge. https://dx.doi.org/10.4135/9781473988811
  
  Spanjol, Jelana. "Developing Consumer Goods." In SAGE Video. : SAGE Publications, Ltd., 2016. Video, 00:04:26. https://dx.doi.org/10.4135/9781473988811.
  
  Spanjol, J., 2016. Developing Consumer Goods, SAGE Video. [Streaming Video] London: SAGE Publications Ltd. Available at: <https://dx.doi.org/10.4135/9781473988811 & gt; [Accessed 10 Aug 2022].
  
  Spanjol, Jelana. Developing Consumer Goods. Online video clip. SAGE Video. London: SAGE Publications, Ltd., 1 Jun 2016. doi: https://dx.doi.org/10.4135/9781473988811. 10 Aug 2022.
  
  Developing Consumer Goods [Streaming video]. 2016. doi:10.4135/9781473988811. Accessed 08/10/2022
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Summary

Summary

Professor Jelana Spanjol talks about new product development and relationships. A manufacturer at once has to consider its client base and the retailers that carry its products, striving to please both at the same time.