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Professor Jelana Spanjol talks about new product development and relationships. A manufacturer at once has to consider its client base and the retailers that carry its products, striving to please both at the same time.
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Spanjol, J. (Academic). (2016). Developing consumer goods [Video]. SAGE Knowledge. https://dx.
Professor Jelana Spanjol talks about new product development and relationships. A manufacturer at once has to consider its client base and the retailers that carry its products, striving to please both at the same time.
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