SAGE Video - Developing Consumer Goods

Name: Developing Consumer Goods
Uploaded: 2016-06-01
Duration: 4 min 26 s
Description: Professor Jelana Spanjol talks about new product development and relationships. A manufacturer at once has to consider its client base and the retailers that carry its products, striving to please both at the same time.

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Video Type: Case Study

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  Spanjol, J. (Academic). (2016). Developing consumer goods [Video]. SAGE Knowledge. https://dx.doi.org/10.4135/9781473988811
  
  Spanjol, Jelana. "Developing Consumer Goods." In SAGE Video. : SAGE Publications, Ltd., 2016. Video, 00:04:26. https://dx.doi.org/10.4135/9781473988811.
  
  Spanjol, J., 2016. Developing Consumer Goods, SAGE Video. [Streaming Video] London: SAGE Publications Ltd. Available at: <https://dx.doi.org/10.4135/9781473988811 & gt; [Accessed 3 Feb 2023].
  
  Spanjol, Jelana. Developing Consumer Goods. Online video clip. SAGE Video. London: SAGE Publications, Ltd., 1 Jun 2016. doi: https://dx.doi.org/10.4135/9781473988811. 3 Feb 2023.
  
  Developing Consumer Goods [Streaming video]. 2016. doi:10.4135/9781473988811. Accessed 02/03/2023
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Summary
Chapters
Video Info

Summary

Professor Jelana Spanjol talks about new product development and relationships. A manufacturer at once has to consider its client base and the retailers that carry its products, striving to please both at the same time.

Chapter 1: Developing Consumer Goods
icon angle down
- Start time: 00:00:05
- End time: 00:04:26

Type of Content: Case Study
Title: Developing Consumer Goods
Publisher: SAGE Publications, Ltd.
- Publication year: 2016
- Online pub date: June 01, 2016
Discipline: Business & Management
Subject: New Product Design & Marketing, Marketing Channels, New Product Marketing Management
Duration: 00:04:26
DOI: https://dx.doi.org/10.4135/9781473988811
Keywords: business-to-business, consumer goods, customer expectations, hardware, market research, partnerships, problem solving, product development, tool use
People
Academic: Jelana Spanjol

Online ISBN:9781473988811

Copyright: (c) SAGE Publications Ltd., 2016

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Tools
Tools icon close
- Download PDFopens in new window
- Cite
  
  Cite icon close
  
  Format APA
  
  Spanjol, J. (Academic). (2016). Developing consumer goods [Video]. SAGE Knowledge. https://dx.doi.org/10.4135/9781473988811
  
  Spanjol, Jelana. "Developing Consumer Goods." In SAGE Video. : SAGE Publications, Ltd., 2016. Video, 00:04:26. https://dx.doi.org/10.4135/9781473988811.
  
  Spanjol, J., 2016. Developing Consumer Goods, SAGE Video. [Streaming Video] London: SAGE Publications Ltd. Available at: <https://dx.doi.org/10.4135/9781473988811 & gt; [Accessed 3 Feb 2023].
  
  Spanjol, Jelana. Developing Consumer Goods. Online video clip. SAGE Video. London: SAGE Publications, Ltd., 1 Jun 2016. doi: https://dx.doi.org/10.4135/9781473988811. 3 Feb 2023.
  
  Developing Consumer Goods [Streaming video]. 2016. doi:10.4135/9781473988811. Accessed 02/03/2023
  copy to clipboard
  or
  
  Export to your reference manager Endnote
  
  Export
  
  Cancel
- Share
  
  Share icon close
  
  Share via
  
  Email
  
  Please log in from an authenticated institution or log into your member profile to access the email feature.
  
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- Embed
  
  Embed icon close
  
  Embed this Content
  Add this content to your learning management system or webpage by copying the code below into the HTML editor on the page. Look for the words HTML or </>. Learn More about Embedding Video icon link (opens in new window)
  
  Clip - https://sk.sagepub.com/video/developing-consumer-goods
  
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  Select a length: Entire video
  
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  420x236
  
  640x360
  
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  Select a length: Entire video
  
  Link to this page directly with a permalink:
  https://sk.sagepub.com/video/developing-consumer-goods
  
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Developing Consumer Goods

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Chapter 1: Developing Consumer Goods

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