Professor Ruth Bolton defines customer satisfaction as a fulfillment response, then explains what that means in terms of both good and bad service.
- Type of Content: Definition
- Title: Customer Satisfaction
- Publisher: SAGE Publications, Ltd.
- Publication year: 2016
- Online pub date:
- Discipline: Business & Management
- Subject: Customer Relationship Management, Consumer Behavior, Pricing
- Duration: 00:01:59
- Keywords: customer care, customers, fairness, prices, pricing
Academic: Ruth BoltonOnline ISBN:9781473988859Copyright: (c) SAGE Publications Ltd., 2016