Summary
Chapters
Video Info
If used correctly, strategic marking and customer centrality can help a business succeed and prosper. To succeed as a marketer, you must try to get inside the minds of the customers. Promotions, loyalty satisfaction segmentation, and leadership skills are discussed.
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Chapter 1: Customer Relationship Management
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Chapter 2: Common Traits of Successful Customer-Centric Leaders
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Chapter 3: Loyalty and Segmentation Scores
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Chapter 4: Customer Value Perception
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Chapter 5: Improving Customer Perceptions
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Chapter 6: Promotional Strategies
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