If used correctly, strategic marking and customer centrality can help a business succeed and prosper. To succeed as a marketer, you must try to get inside the minds of the customers. Promotions, loyalty satisfaction segmentation, and leadership skills are discussed.
- Type of Content: Tutorial
- Title: Customer Centricity 2
- Publisher: SAGE Publications, Ltd.
- Publication year: 2016
- Online pub date:
- Discipline: Business & Management
- Subject: Marketing (general), Consumer Marketing
- Duration: 00:33:02
- Keywords: advertising, clients, customer care, customer expectations, customer loyalty, customer relationship management, leadership (business), loyalty, marketing (business), promotion (marketing), promotional plan, revenue management, Satisfaction, Strategy (organizational), value judgment
Academic: Kunal BasuOnline ISBN:9781473981522Copyright: (c) SAGE Publications Ltd., 2016