SAGE Video - Customer Centricity

Name: Customer Centricity
Uploaded: 2016-06-25
Duration: 44 min 39 s
Description: Strategic management and customer centrality can be beneficial for companies if used effectively. Customer-centric companies are believed to deliver superior value and achieve strategic objectives more easily. The themes of customer centrality can be split into two domains, macro and micro, covering the company as a whole and the target market.

Transcript

Video Type: Tutorial

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  Basu, K. (Academic). (2016). Customer centricity [Video]. SAGE Knowledge. https://dx.doi.org/10.4135/9781473981515
  
  Basu, Kunal. "Customer Centricity." In SAGE Video. : SAGE Publications, Ltd., 2016. Video, 00:44:39. https://dx.doi.org/10.4135/9781473981515.
  
  Basu, K., 2016. Customer Centricity, SAGE Video. [Streaming Video] London: SAGE Publications Ltd. Available at: <https://dx.doi.org/10.4135/9781473981515 & gt; [Accessed 1 Feb 2023].
  
  Basu, Kunal. Customer Centricity. Online video clip. SAGE Video. London: SAGE Publications, Ltd., 25 Jun 2016. doi: https://dx.doi.org/10.4135/9781473981515. 1 Feb 2023.
  
  Customer Centricity [Streaming video]. 2016. doi:10.4135/9781473981515. Accessed 02/01/2023
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Summary
Chapters
Video Info

Summary

Strategic management and customer centrality can be beneficial for companies if used effectively. Customer-centric companies are believed to deliver superior value and achieve strategic objectives more easily. The themes of customer centrality can be split into two domains, macro and micro, covering the company as a whole and the target market.

Chapter 1: Introduction: Customer Centricity
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- Start time: 00:00:00
- End time: 00:03:07
Chapter 2: Behavior of the Customer
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- Start time: 00:03:08
- End time: 00:06:02
Chapter 3: Segmentation
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- Start time: 00:06:03
- End time: 00:08:41
Chapter 4: Targeting
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- Start time: 00:08:42
- End time: 00:12:42
Chapter 5: Choosing a Targeting Strategy
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- Start time: 00:12:43
- End time: 00:14:47
Chapter 6: Product Differentiation
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- Start time: 00:14:48
- End time: 00:19:14
Chapter 7: Commodity Slide
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- Start time: 00:19:15
- End time: 00:25:02
Chapter 8: Value Perceptions
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- Start time: 00:25:03
- End time: 00:26:41
Chapter 9: Globalization
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- Start time: 00:26:42
- End time: 00:29:22
Chapter 10: The Customer Centricity Engine
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- Start time: 00:29:23
- End time: 00:33:15
Chapter 11: Challenges to Customer Centricity
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- Start time: 00:33:16
- End time: 00:35:59
Chapter 12: Behavior Segmentation
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- Start time: 00:36:00
- End time: 00:40:29
Chapter 13: Personal Characteristic Segmentation
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- Start time: 00:40:30
- End time: 00:42:28
Chapter 14: Benefits Segmentation
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- Start time: 00:42:29
- End time: 00:44:39

Type of Content: Tutorial
Title: Customer Centricity
Publisher: SAGE Publications, Ltd.
- Publication year: 2016
- Online pub date: June 25, 2016
Discipline: Business & Management
Subject: Marketing (general), Consumer Marketing
Duration: 00:44:39
DOI: https://dx.doi.org/10.4135/9781473981515
Keywords: behavior analysis, brand loyalty, branding, commodification, commodities, competition (business), competitive advantage, customer centrality, customer expectations, customer loyalty, customer orientation, customer satisfaction research, customer value, demographic analysis, demographic data, differentiation strategy, geographic regions, globalization (business), innovation (business), market evaluation, market segmentation, market structure, marketing (business), marketing and customer value, marketing planning, marketing research, marketing strategy, mass marketing, niche markets, niche strategies, positioning theory, prestige, product life cycle, products (marketing), Sales, Social media, Strategic marketing, target markets, targeting, targeting strategies, trends
Things Discussed
Organizations Discussed:
Apple Inc., 1976-
Aktiebolaget Volvo, 1927-
Sony Corporation, 1946-
Eastman Kodak Company, 1888-
Procter & Gamble Co., 1837-
International Business Machines Corporation (IBM), 1911-
Bose Corporation, 1964-
Amazon.com, Inc., 1994-
The Walt Disney Company, 1923-
McDonald's, 1955-
Nike, Inc., 1964-
Mont Blanc International GmbH, 1906-
Bayerische Motoren Werke AG (BMW), 1916-
Lexus, 1989-
Mercedes-Benz, 1926-
Walmart Stores, Inc., 1962-
Toys "R" Us, Inc., 1948-
The Home Depot, Inc., 1978-

People
Academic: Kunal Basu

Online ISBN:9781473981515

Copyright: (c) SAGE Publications Ltd., 2016

More informationLess information

Tools
Tools icon close
- Download PDFopens in new window
- Cite
  
  Cite icon close
  
  Format APA
  
  Basu, K. (Academic). (2016). Customer centricity [Video]. SAGE Knowledge. https://dx.doi.org/10.4135/9781473981515
  
  Basu, Kunal. "Customer Centricity." In SAGE Video. : SAGE Publications, Ltd., 2016. Video, 00:44:39. https://dx.doi.org/10.4135/9781473981515.
  
  Basu, K., 2016. Customer Centricity, SAGE Video. [Streaming Video] London: SAGE Publications Ltd. Available at: <https://dx.doi.org/10.4135/9781473981515 & gt; [Accessed 1 Feb 2023].
  
  Basu, Kunal. Customer Centricity. Online video clip. SAGE Video. London: SAGE Publications, Ltd., 25 Jun 2016. doi: https://dx.doi.org/10.4135/9781473981515. 1 Feb 2023.
  
  Customer Centricity [Streaming video]. 2016. doi:10.4135/9781473981515. Accessed 02/01/2023
  copy to clipboard
  or
  
  Export to your reference manager Endnote
  
  Export
  
  Cancel
- Share
  
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  Please log in from an authenticated institution or log into your member profile to access the email feature.
  
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- Embed
  
  Embed icon close
  
  Embed this Content
  Add this content to your learning management system or webpage by copying the code below into the HTML editor on the page. Look for the words HTML or </>. Learn More about Embedding Video icon link (opens in new window)
  
  Clip - https://sk.sagepub.com/video/customer-centricity
  
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Video Type: Tutorial

Transcript

Summary

Chapters

Video Info

Chapter 1: Introduction: Customer Centricity

Chapter 2: Behavior of the Customer

Chapter 3: Segmentation

Chapter 4: Targeting

Chapter 5: Choosing a Targeting Strategy

Chapter 6: Product Differentiation

Chapter 7: Commodity Slide

Chapter 8: Value Perceptions

Chapter 9: Globalization

Chapter 10: The Customer Centricity Engine

Chapter 11: Challenges to Customer Centricity

Chapter 12: Behavior Segmentation

Chapter 13: Personal Characteristic Segmentation

Chapter 14: Benefits Segmentation

Things Discussed

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Customer Centricity

Video Type: Tutorial

Transcript

Summary

Chapters

Video Info

Chapter 1: Introduction: Customer Centricity

Chapter 2: Behavior of the Customer

Chapter 3: Segmentation

Chapter 4: Targeting

Chapter 5: Choosing a Targeting Strategy

Chapter 6: Product Differentiation

Chapter 7: Commodity Slide

Chapter 8: Value Perceptions

Chapter 9: Globalization

Chapter 10: The Customer Centricity Engine

Chapter 11: Challenges to Customer Centricity

Chapter 12: Behavior Segmentation

Chapter 13: Personal Characteristic Segmentation

Chapter 14: Benefits Segmentation

Things Discussed

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