SAGE Video - Customer Centricity

Name: Customer Centricity
Uploaded: 2016-06-25
Duration: 44 min 39 s
Description: Strategic management and customer centrality can be beneficial for companies if used effectively. Customer-centric companies are believed to deliver superior value and achieve strategic objectives more easily. The themes of customer centrality can be split into two domains, macro and micro, covering the company as a whole and the target market.

Transcript

Video Type: Tutorial

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  Basu, K. (Academic). (2016). Customer centricity [Video]. SAGE Knowledge. https://dx.doi.org/10.4135/9781473981515
  
  Basu, Kunal. "Customer Centricity." In SAGE Video. : SAGE Publications, Ltd., 2016. Video, 00:44:39. https://dx.doi.org/10.4135/9781473981515.
  
  Basu, K., 2016. Customer Centricity, SAGE Video. [Streaming Video] London: SAGE Publications Ltd. Available at: <https://dx.doi.org/10.4135/9781473981515 & gt; [Accessed 10 Aug 2022].
  
  Basu, Kunal. Customer Centricity. Online video clip. SAGE Video. London: SAGE Publications, Ltd., 25 Jun 2016. doi: https://dx.doi.org/10.4135/9781473981515. 10 Aug 2022.
  
  Customer Centricity [Streaming video]. 2016. doi:10.4135/9781473981515. Accessed 08/10/2022
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Summary

Summary

Strategic management and customer centrality can be beneficial for companies if used effectively. Customer-centric companies are believed to deliver superior value and achieve strategic objectives more easily. The themes of customer centrality can be split into two domains, macro and micro, covering the company as a whole and the target market.