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Professor Gerard Tellis explains crowdsourcing. Companies used to rely on internal research and development departments, but using social media to crowdsource ideas leads to a wider variety of possibilities.
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Tellis, G. (Academic). (2016). Creativity [Video]. Sage Knowledge. https://
Professor Gerard Tellis explains crowdsourcing. Companies used to rely on internal research and development departments, but using social media to crowdsource ideas leads to a wider variety of possibilities.
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