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Unsworth, K. (Academic). (2016). Creativity [Video]. SAGE Knowledge. https://www.doi.org/10.4135/9781473954274
Unsworth, Kerrie. "Creativity." In SAGE Video. : SAGE Publications, Ltd., 2016. Video, 00:44:27. https://www.doi.org/10.4135/9781473954274.
Unsworth, K., 2016. Creativity, SAGE Video. [Streaming Video] London: SAGE Publications Ltd. Available at: <http://www.doi.org/10.4135/9781473954274> [Accessed 13 May 2021].
Unsworth, Kerrie. Creativity. Online video clip. SAGE Video. London: SAGE Publications, Ltd., 16 Aug 2016. doi: https://www.doi.org/10.4135/9781473954274. 13 May 2021.
copy to clipboardAcademic Kerrie Unsworth describes the different types of creativity, then delves into the relationship between business and creativity. Businesses value creativity, but this value is in tension with the desire for efficiency, stability, and perfection. Unsworth also identifies the difficulties of studying creativity in an academic context.
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