Summary
Chapters
Video Info
Summary
Academic Kerrie Unsworth describes the different types of creativity, then delves into the relationship between business and creativity. Businesses value creativity, but this value is in tension with the desire for efficiency, stability, and perfection. Unsworth also identifies the difficulties of studying creativity in an academic context.
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Chapter 1: What Does Creativity Mean to You? How Would You Define It in Your Own Words?
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Chapter 2: What Are the Different Types of Creativity?
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Chapter 3: What Are Strategies Organizations Can Use to Help Foster Creativity in the Workplace?
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Chapter 4: What Are the Areas of Difference or Similarity Between Creativity and Innovation?
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Chapter 5: What First Inspired You to Start Research in the Field of Creativity?
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Chapter 6: Which Key Thinkers Have Most Inspired You, and Who Continues to Influence You?
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Chapter 7: How Has the Field of Creativity Changed Over Time, and What Developments Do You Consider Most Significant?
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Chapter 8: What Are the Key Debates or Research Questions in the Field of Creativity?
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Chapter 9: What Are Some Misconceptions About Creativity That You Would Like to Dispel?
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Chapter 10: What Are the Common Challenges Facing Organizations and Employees Related to Creativity?
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Chapter 11: Tell Us About Your Own Research and Interest in This Field. What Learnings Can You Provide to Academics From This?
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Chapter 12: Can You Describe a Case Study From Your Research That Illustrates the Importance of Understanding and Developing Creative Capability?
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Chapter 13: How Important Is It for Organizations to Encourage Their Employees to Be Creative?
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Chapter 14: What Is the Concept Behind a “Lean” Organization, and How Can It Impact Creativity?
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Chapter 15: Why Is the Topic of Creativity Important Globally?
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Chapter 16: What New Research Directions Do You Find Most Exciting, and Where Would You Like to Take Your Own Research?
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Chapter 17: How Do You Approach the Topic of Creativity as a Teacher? Can Creativity Skills Be Taught?
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Chapter 18: Where Do You See the Field of Creativity Heading in the Next Several Years, and What Are Your Hopes for Its Future?
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