Summary
Chapters
Video Info
Summary
Professor Joep Cornelissen provides an overview of the field of corporate communication. He describes how it differs from other organizational fields and explains what this very young field of study needs to help define it more profoundly.
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Chapter 1: How Would You Define Corporate Communications? How Would You Explain it to Your Students?
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Chapter 2: What is the Relationship Between Corporate Communication, the Firm's Brand, and Corporate Social Responsibility?
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Chapter 3: What Are the Key Differences in Corporate Communications Between External and Internal Stakeholders?
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Chapter 4: How Has the Practice of Corporate Communications Changed in Recent Years? What Has Been the Impact of Social Media and Other Forms of New Media?
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Chapter 5: How Important is Theory to the Study of Corporate Communications? What Key Thinkers or Theories Have Most Inspired You?
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Chapter 6: How Important is Research Methodology and Methods for a Rigorous Analysis of the Topic? What are the Key Research Methods You Employ?
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