Summary
Chapters
Video Info
Julie Krueger, Retail Industry Director at Google, delivers a keynote presentation at the 2015 AMA Annual Conference. She shows that the success of online marketing and viral videos are rarely accidental.
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Chapter 1: Connecting With Audiences: Under Armor
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Chapter 2: Connecting With Audiences Too: Honey Maid
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Chapter 3: Fostering a Viral Video: Turkish Airlines vs. Virgin Airlines
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Chapter 4: Distribution Strategy: Volvo
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Chapter 5: Online Marketing: Sales and Beyond
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Chapter 6: Measuring Success
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