SAGE Video - Content is King, Distribution is Queen, and It’s a Matriarchy!

Name: Content is King, Distribution is Queen, and It’s a Matriarchy!
Uploaded: 2016-06-25
Duration: 31 min 5 s
Description: Julie Krueger, Retail Industry Director at Google, delivers a keynote presentation at the 2015 AMA Annual Conference. She shows that the success of online marketing and viral videos are rarely accidental.

Transcript

Video Type: Conference

Tools
Tools icon close
- Download PDFopens in new window
- Cite
  
  Cite icon close
  
  Format APA
  
  Krueger, J. (Speaker). (2016). Content is king, distribution is queen, and it’s a matriarchy! [Video]. SAGE Knowledge. https://dx.doi.org/10.4135/9781473990470
  
  Krueger, Julie. "Content is King, Distribution is Queen, and It’s a Matriarchy!." In SAGE Video. : SAGE Publications, Ltd., 2016. Video, 00:31:05. https://dx.doi.org/10.4135/9781473990470.
  
  Krueger, J., 2016. Content is King, Distribution is Queen, and It’s a Matriarchy!, SAGE Video. [Streaming Video] London: SAGE Publications Ltd. Available at: <https://dx.doi.org/10.4135/9781473990470 & gt; [Accessed 31 Jan 2023].
  
  Krueger, Julie. Content is King, Distribution is Queen, and It’s a Matriarchy!. Online video clip. SAGE Video. London: SAGE Publications, Ltd., 25 Jun 2016. doi: https://dx.doi.org/10.4135/9781473990470. 31 Jan 2023.
  
  Content is King, Distribution is Queen, and It’s a Matriarchy! [Streaming video]. 2016. doi:10.4135/9781473990470. Accessed 01/31/2023
  copy to clipboard
  or
  
  Export to your reference manager Endnote
  
  Export
  
  Cancel
- Share
  
  Share icon close
  
  Share via
  
  Email
  
  Please log in from an authenticated institution or log into your member profile to access the email feature.
  
  Sign in/register
- Embed
  
  Embed icon close
  
  Embed this Content
  Add this content to your learning management system or webpage by copying the code below into the HTML editor on the page. Look for the words HTML or </>. Learn More about Embedding Video icon link (opens in new window)
  
  Clip - https://sk.sagepub.com/video/content-is-king-distribution-is-queen-and-its-a-matriarchy
  
  Embed code:
  
  Copy to clipboard
  
  Select a length: Entire video
  
  Select a size:
  
  420x236
  
  640x360
  
  853x480
  
  Sample View:
  (opens in new window)
  
  Cancel
- Get link
  
  Get link icon close
  
  Select a length: Entire video
  
  Link to this page directly with a permalink:
  https://sk.sagepub.com/video/content-is-king-distribution-is-queen-and-its-a-matriarchy
  
  Copy to clipboard
  
  Cancel

Summary
Chapters
Video Info

Summary

Julie Krueger, Retail Industry Director at Google, delivers a keynote presentation at the 2015 AMA Annual Conference. She shows that the success of online marketing and viral videos are rarely accidental.

Chapter 1: Connecting With Audiences: Under Armor
icon angle down
- Start time: 00:00:05
- End time: 00:08:55
Chapter 2: Connecting With Audiences Too: Honey Maid
icon angle down
- Start time: 00:08:56
- End time: 00:12:06
Chapter 3: Fostering a Viral Video: Turkish Airlines vs. Virgin Airlines
icon angle down
- Start time: 00:12:07
- End time: 00:17:40
Chapter 4: Distribution Strategy: Volvo
icon angle down
- Start time: 00:17:41
- End time: 00:20:41
Chapter 5: Online Marketing: Sales and Beyond
icon angle down
- Start time: 00:20:42
- End time: 00:27:42
Chapter 6: Measuring Success
icon angle down
- Start time: 00:27:43
- End time: 00:31:05

Type of Content: Conference
Title: Content is King, Distribution is Queen, and It’s a Matriarchy!
Publisher: SAGE Publications, Ltd.
- Publication year: 2016
- Online pub date: June 25, 2016
Discipline: Business & Management
Subject: Electronic Marketing, Marketing Strategy, Consumer Behavior
Duration: 00:31:05
DOI: https://dx.doi.org/10.4135/9781473990470
Keywords: advertising, advertising agencies, advertising campaigns, airlines, AT&T, athletes, basketball, brand personality, broadcast media, car industry, cosmetics, distribution, diversity, documentary films, e-commerce, Facebook, family, food, football, google, hardware, innovation, innovation and creativity, internet, marketing, marketing objectives, measurement, measurement and assessment, negative attitudes, product placements, Sales, Sales promotion, Soccer, Streaming media, target markets, target setting, targeting, targeting and tailoring, Twitter, videos, viral advertising and marketing, viral marketing, YouTube
Things Discussed
Organizations Discussed:
Google, 1998-
Online Marketing: Sales and Beyond
Sephora, 1970-
Under Armour, 1996-
Turkish Airlines, 1933-
YouTube, 2005-
Lowe's Companies Inc., 1946-
American Telephone and Telegraph Company (AT&T), 1983-
Persons Discussed:
Justin Bieber
Mary Meeker
Leo Messi
Misty Copeland
Kobe Bryant

People
Speaker: Julie Krueger

Online ISBN:9781473990470

Copyright: (c) SAGE Publications Ltd., 2016

More informationLess information

Tools
Tools icon close
- Download PDFopens in new window
- Cite
  
  Cite icon close
  
  Format APA
  
  Krueger, J. (Speaker). (2016). Content is king, distribution is queen, and it’s a matriarchy! [Video]. SAGE Knowledge. https://dx.doi.org/10.4135/9781473990470
  
  Krueger, Julie. "Content is King, Distribution is Queen, and It’s a Matriarchy!." In SAGE Video. : SAGE Publications, Ltd., 2016. Video, 00:31:05. https://dx.doi.org/10.4135/9781473990470.
  
  Krueger, J., 2016. Content is King, Distribution is Queen, and It’s a Matriarchy!, SAGE Video. [Streaming Video] London: SAGE Publications Ltd. Available at: <https://dx.doi.org/10.4135/9781473990470 & gt; [Accessed 31 Jan 2023].
  
  Krueger, Julie. Content is King, Distribution is Queen, and It’s a Matriarchy!. Online video clip. SAGE Video. London: SAGE Publications, Ltd., 25 Jun 2016. doi: https://dx.doi.org/10.4135/9781473990470. 31 Jan 2023.
  
  Content is King, Distribution is Queen, and It’s a Matriarchy! [Streaming video]. 2016. doi:10.4135/9781473990470. Accessed 01/31/2023
  copy to clipboard
  or
  
  Export to your reference manager Endnote
  
  Export
  
  Cancel
- Share
  
  Share icon close
  
  Share via
  
  Email
  
  Please log in from an authenticated institution or log into your member profile to access the email feature.
  
  Sign in/register
- Embed
  
  Embed icon close
  
  Embed this Content
  Add this content to your learning management system or webpage by copying the code below into the HTML editor on the page. Look for the words HTML or </>. Learn More about Embedding Video icon link (opens in new window)
  
  Clip - https://sk.sagepub.com/video/content-is-king-distribution-is-queen-and-its-a-matriarchy
  
  Embed code:
  
  Copy to clipboard
  
  Select a length: Entire video
  
  Select a size:
  
  420x236
  
  640x360
  
  853x480
  
  Sample View:
  (opens in new window)
  
  Cancel
- Get link
  
  Get link icon close
  
  Select a length: Entire video
  
  Link to this page directly with a permalink:
  https://sk.sagepub.com/video/content-is-king-distribution-is-queen-and-its-a-matriarchy
  
  Copy to clipboard
  
  Cancel

Sign in to access this content

Get a 30 day FREE TRIAL

Watch videos from a variety of sources bringing classroom topics to life
Read modern, diverse business cases
Explore hundreds of books and reference titles

Browse by discipline

Video Type: Conference

Transcript

Summary

Chapters

Video Info

Chapter 1: Connecting With Audiences: Under Armor

Chapter 2: Connecting With Audiences Too: Honey Maid

Chapter 3: Fostering a Viral Video: Turkish Airlines vs. Virgin Airlines

Chapter 4: Distribution Strategy: Volvo

Chapter 5: Online Marketing: Sales and Beyond

Chapter 6: Measuring Success

Things Discussed

Sign in to access this content

Get a 30 day FREE TRIAL

SAGE Recommends

No internet connection.

All search filters on the page have been cleared.

Content is King, Distribution is Queen, and It’s a Matriarchy!

Video Type: Conference

Transcript

Summary

Chapters

Video Info

Chapter 1: Connecting With Audiences: Under Armor

Chapter 2: Connecting With Audiences Too: Honey Maid

Chapter 3: Fostering a Viral Video: Turkish Airlines vs. Virgin Airlines

Chapter 4: Distribution Strategy: Volvo

Chapter 5: Online Marketing: Sales and Beyond

Chapter 6: Measuring Success

Things Discussed

Sign in to access this content

Get a 30 day FREE TRIAL

Read next

More like this

SAGE Recommends