SAGE Video - Conceptual Frameworks in Marketing Research

Name: Conceptual Frameworks in Marketing Research
Uploaded: 2016-01-28
Duration: 8 min 37 s
Description: Riccardo Benzo explains how conceptual frameworks can be used to create better research results. He discusses the meanings of primary and secondary data, and emphasizes the importance of connecting these two types of data together to create stronger research.

Transcript

Video Type: Tutorial

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  Benzo, R. (Academic). (2016). Conceptual frameworks in marketing research [Video]. SAGE Knowledge. https://dx.doi.org/10.4135/9781473974906
  
  Benzo, Riccardo. "Conceptual Frameworks in Marketing Research." In SAGE Video. : SAGE Publications, Ltd., 2016. Video, 00:08:37. https://dx.doi.org/10.4135/9781473974906.
  
  Benzo, R., 2016. Conceptual Frameworks in Marketing Research, SAGE Video. [Streaming Video] London: SAGE Publications Ltd. Available at: <https://dx.doi.org/10.4135/9781473974906 & gt; [Accessed 3 Feb 2023].
  
  Benzo, Riccardo. Conceptual Frameworks in Marketing Research. Online video clip. SAGE Video. London: SAGE Publications, Ltd., 28 Jan 2016. doi: https://dx.doi.org/10.4135/9781473974906. 3 Feb 2023.
  
  Conceptual Frameworks in Marketing Research [Streaming video]. 2016. doi:10.4135/9781473974906. Accessed 02/03/2023
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Summary
Chapters
Video Info

Summary

Riccardo Benzo explains how conceptual frameworks can be used to create better research results. He discusses the meanings of primary and secondary data, and emphasizes the importance of connecting these two types of data together to create stronger research.

Chapter 1: Primary Data & Secondary Data
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- Start time: 00:00:00
- End time: 00:02:18
Chapter 2: Research Models
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- Start time: 00:02:19
- End time: 00:03:34
Chapter 3: Linking Secondary and Primary Data
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- Start time: 00:03:35
- End time: 00:06:26
Chapter 4: The Final Stage
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- Start time: 00:06:27
- End time: 00:08:37

Type of Content: Tutorial
Title: Conceptual Frameworks in Marketing Research
Publisher: SAGE Publications, Ltd.
- Publication year: 2016
- Online pub date: January 28, 2016
Discipline: Business & Management
Subject: Marketing Research, Marketing Models
Duration: 00:08:37
DOI: https://dx.doi.org/10.4135/9781473974906
Keywords: data sources: empirical data, hypothesis (research), modeling (research), models in science, primary data, research, research questions, Secondary data, Secondary data analysis, Statistical analysis for longitudinal research
People
Academic: Riccardo Benzo

Online ISBN:9781473974906

Copyright: (c) SAGE Publications Ltd., 2016

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Tools
Tools icon close
- Download PDFopens in new window
- Cite
  
  Cite icon close
  
  Format APA
  
  Benzo, R. (Academic). (2016). Conceptual frameworks in marketing research [Video]. SAGE Knowledge. https://dx.doi.org/10.4135/9781473974906
  
  Benzo, Riccardo. "Conceptual Frameworks in Marketing Research." In SAGE Video. : SAGE Publications, Ltd., 2016. Video, 00:08:37. https://dx.doi.org/10.4135/9781473974906.
  
  Benzo, R., 2016. Conceptual Frameworks in Marketing Research, SAGE Video. [Streaming Video] London: SAGE Publications Ltd. Available at: <https://dx.doi.org/10.4135/9781473974906 & gt; [Accessed 3 Feb 2023].
  
  Benzo, Riccardo. Conceptual Frameworks in Marketing Research. Online video clip. SAGE Video. London: SAGE Publications, Ltd., 28 Jan 2016. doi: https://dx.doi.org/10.4135/9781473974906. 3 Feb 2023.
  
  Conceptual Frameworks in Marketing Research [Streaming video]. 2016. doi:10.4135/9781473974906. Accessed 02/03/2023
  copy to clipboard
  or
  
  Export to your reference manager Endnote
  
  Export
  
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  Embed this Content
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  Clip - https://sk.sagepub.com/video/conceptual-frameworks-in-marketing-research
  
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Video Type: Tutorial

Transcript

Summary

Chapters

Video Info

Chapter 1: Primary Data & Secondary Data

Chapter 2: Research Models

Chapter 3: Linking Secondary and Primary Data

Chapter 4: The Final Stage

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Conceptual Frameworks in Marketing Research

Video Type: Tutorial

Transcript

Summary

Chapters

Video Info

Chapter 1: Primary Data & Secondary Data

Chapter 2: Research Models

Chapter 3: Linking Secondary and Primary Data

Chapter 4: The Final Stage

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