SAGE Video - Conceptual Frameworks in Marketing Research

Name: Conceptual Frameworks in Marketing Research
Uploaded: 2016-01-28
Duration: 8 min 37 s
Description: Riccardo Benzo explains how conceptual frameworks can be used to create better research results. He discusses the meanings of primary and secondary data, and emphasizes the importance of connecting these two types of data together to create stronger research.

Transcript

Video Type: Tutorial

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  Benzo, R. (Academic). (2016). Conceptual frameworks in marketing research [Video]. SAGE Knowledge. https://dx.doi.org/10.4135/9781473974906
  
  Benzo, Riccardo. "Conceptual Frameworks in Marketing Research." In SAGE Video. : SAGE Publications, Ltd., 2016. Video, 00:08:37. https://dx.doi.org/10.4135/9781473974906.
  
  Benzo, R., 2016. Conceptual Frameworks in Marketing Research, SAGE Video. [Streaming Video] London: SAGE Publications Ltd. Available at: <https://dx.doi.org/10.4135/9781473974906 & gt; [Accessed 10 Aug 2022].
  
  Benzo, Riccardo. Conceptual Frameworks in Marketing Research. Online video clip. SAGE Video. London: SAGE Publications, Ltd., 28 Jan 2016. doi: https://dx.doi.org/10.4135/9781473974906. 10 Aug 2022.
  
  Conceptual Frameworks in Marketing Research [Streaming video]. 2016. doi:10.4135/9781473974906. Accessed 08/10/2022
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Summary

Summary

Riccardo Benzo explains how conceptual frameworks can be used to create better research results. He discusses the meanings of primary and secondary data, and emphasizes the importance of connecting these two types of data together to create stronger research.