Professor Mary Jo Bitner outlines the concept of co-creation. She explains why the process increases both buy-in and satisfaction levels.
- Type of Content: Definition
- Title: Co-Creation
- Publisher: SAGE Publications, Ltd.
- Publication year: 2016
- Online pub date:
- Discipline: Business & Management
- Subject: Marketing Models, Marketing (general)
- Duration: 00:00:57
- Keywords: creative partnerships, education, health care, involvement (consumer behavior), marketing, marketing and customer value, participative decision making, patient and public involvement forums, Student developed materials, value creation
Academic: Mary Jo BitnerOnline ISBN:9781473988866Copyright: (c) SAGE Publications Ltd., 2016