Sage Video - Co-Creation

Name: Co-Creation
Uploaded: 2016-06-25
Duration: 57 s
Description: Professor Mary Jo Bitner outlines the concept of co-creation. She explains why the process increases both buy-in and satisfaction levels.

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Video Type: Definition

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  Bitner, M. (Academic). (2016). Co-creation [Video]. Sage Knowledge. https://doi.org/10.4135/9781473988866
  
  Bitner, Mary Jo. "Co-Creation." In Sage Video. : SAGE Publications, Ltd., 2016. Video, 00:00:57. https://doi.org/10.4135/9781473988866.
  
  Bitner, M., 2016. Co-Creation, Sage Video. [Streaming Video] London: Sage Publications Ltd. Available at: <https://doi.org/10.4135/9781473988866 & gt; [Accessed 29 Sep 2023].
  
  Bitner, Mary Jo. Co-Creation. Online video clip. SAGE Video. London: SAGE Publications, Ltd., 25 Jun 2016. doi: https://doi.org/10.4135/9781473988866. 29 Sep 2023.
  
  Co-Creation [Streaming video]. 2016. doi:10.4135/9781473988866. Accessed 09/29/2023
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Summary
Chapters
Video Info

Summary

Professor Mary Jo Bitner outlines the concept of co-creation. She explains why the process increases both buy-in and satisfaction levels.

Chapter 1: Co-Creation
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- Start time: 00:00:05
- End time: 00:00:57

Type of Content: Definition
Title: Co-Creation
Publisher: SAGE Publications, Ltd.
- Publication year: 2016
- Online pub date: June 25, 2016
Discipline: Business & Management
Subject: Marketing Models, Marketing (general)
Duration: 00:00:57
DOI: https://doi.org/10.4135/9781473988866
Keywords:
creative partnerships, education, health care, involvement (consumer behavior), marketing, marketing and customer value, participative decision making, patient and public involvement forums, Student developed materials, value creation
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Academic: Mary Jo Bitner

Online ISBN: 9781473988866

Copyright: (c) SAGE Publications Ltd., 2016

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  https://sk.sagepub.com/video/co-creation
  
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  Format APA
  
  Bitner, M. (Academic). (2016). Co-creation [Video]. Sage Knowledge. https://doi.org/10.4135/9781473988866
  
  Bitner, Mary Jo. "Co-Creation." In Sage Video. : SAGE Publications, Ltd., 2016. Video, 00:00:57. https://doi.org/10.4135/9781473988866.
  
  Bitner, M., 2016. Co-Creation, Sage Video. [Streaming Video] London: Sage Publications Ltd. Available at: <https://doi.org/10.4135/9781473988866 & gt; [Accessed 29 Sep 2023].
  
  Bitner, Mary Jo. Co-Creation. Online video clip. SAGE Video. London: SAGE Publications, Ltd., 25 Jun 2016. doi: https://doi.org/10.4135/9781473988866. 29 Sep 2023.
  
  Co-Creation [Streaming video]. 2016. doi:10.4135/9781473988866. Accessed 09/29/2023
  copy to clipboard
  or
  
  Export to your reference manager Endnote
  
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  Clip - https://sk.sagepub.com/video/co-creation
  
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  Select a length: Entire video
  
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  420x236
  
  640x360
  
  853x480
  
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Chapter 1: Co-Creation

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Co-Creation

Video Type: Definition

Transcript

Summary

Chapters

Video Info

Chapter 1: Co-Creation

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