Patty Erd, co-owner of The Spice House, discusses how she and her husband took a small family business and turned it into an international company. She explains marketing, growth, and customer acquisition as they relate to The Spice House.
Building the Family Business
Tools icon close
- Download PDFopens in new window
Cite icon closeAPA
Erd, P. (Practitioner). (2016). Building the family business [Video]. SAGE Knowledge. https://www.doi.org/10.4135/9781473975651
Erd, Patty. "Building the Family Business." In SAGE Video. : SAGE Publications, Ltd., 2016. Video, 00:22:19. https://www.doi.org/10.4135/9781473975651.
Erd, P., 2016. Building the Family Business, SAGE Video. [Streaming Video] London: SAGE Publications Ltd. Available at: <http://www.doi.org/10.4135/9781473975651> [Accessed 23 Oct 2021].
Erd, Patty. Building the Family Business. Online video clip. SAGE Video. London: SAGE Publications, Ltd., 28 Jan 2016. doi: https://www.doi.org/10.4135/9781473975651. 23 Oct 2021.copy to clipboardorEndnote
Watch next in SAGE Video
More like this in SAGE Knowledge
We found other relevant content for you on other SAGE platforms.