Transcript

Building the Family Business

Video Type: In Practice

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  Erd, P. (Practitioner). (2016). Building the family business [Streaming video]. Retrieved from SAGE Video.
  
  Erd, Patty. "Building the Family Business." SAGE Video video, 00:22:20. 2016. https://sk.sagepub.com/video/building-the-family-business.
  
  Building the Family Business 2016, online video, SAGE Publications Ltd, London, viewed 29 November 2020, <https://sk.sagepub.com/video/building-the-family-business>.
  
  Erd, Patty. "Building the Family Business." Online video clip. SAGE Video. SAGE Publications Ltd, 28 Jan. 2016. Web. 29 Nov. 2020.
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Summary

Summary

Patty Erd, co-owner of The Spice House, discusses how she and her husband took a small family business and turned it into an international company. She explains marketing, growth, and customer acquisition as they relate to The Spice House.