Summary
Chapters
Video Info
Summary
Patty Erd, co-owner of The Spice House, discusses how she and her husband took a small family business and turned it into an international company. She explains marketing, growth, and customer acquisition as they relate to The Spice House.
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Chapter 1: Building the Family Business
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Chapter 2: As a Family Business, How Have You Adapted the Business Model Over Time?
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Chapter 3: What Other Changes Have You Had to Go Through?
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Chapter 4: How do You Balance Growth With Staying True to the Original Vision of The Spice House?
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Chapter 5: What do You See as the Keys to Sustainable Growth?
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Chapter 6: What Are the Different Hats You Wear?
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Chapter 7: What are the Boundaries You Keep for Yourself?
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Chapter 8: How do You Choose New Locations?
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Chapter 9: How do You Find New Markets?
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Chapter 10: How do You Market to New Internet Customers?
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Chapter 11: How Do You Market Your Business?
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Chapter 12: How Have Trends in Cooking Affected Your Business?
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Chapter 13: What Are Your Steps for New Product Development?
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Chapter 14: As a Retail Business, How do You Weather Periods of Recession?
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Chapter 15: How Much Business Are You Doing Online?
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Chapter 16: Any Words of Wisdom?
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