Transcript

Building the Family Business

Name: Building the Family Business
Uploaded: 2016-01-28
Duration: 22 min 19 s
Description: Patty Erd, co-owner of The Spice House, discusses how she and her husband took a small family business and turned it into an international company. She explains marketing, growth, and customer acquisition as they relate to The Spice House.

Video Type: In Practice

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  Erd, P. (Practitioner). (2016). Building the family business [Video]. SAGE Knowledge. https://www.doi.org/10.4135/9781473975651
  
  Erd, Patty. "Building the Family Business." In SAGE Video. : SAGE Publications, Ltd., 2016. Video, 00:22:19. https://www.doi.org/10.4135/9781473975651.
  
  Erd, P., 2016. Building the Family Business, SAGE Video. [Streaming Video] London: SAGE Publications Ltd. Available at: <http://www.doi.org/10.4135/9781473975651> [Accessed 23 Oct 2021].
  
  Erd, Patty. Building the Family Business. Online video clip. SAGE Video. London: SAGE Publications, Ltd., 28 Jan 2016. doi: https://www.doi.org/10.4135/9781473975651. 23 Oct 2021.
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Summary

Summary

Patty Erd, co-owner of The Spice House, discusses how she and her husband took a small family business and turned it into an international company. She explains marketing, growth, and customer acquisition as they relate to The Spice House.