Transcript

Building the Family Business

Name: Building the Family Business
Uploaded: 2016-01-28
Duration: 22 min 19 s
Description: Patty Erd, co-owner of The Spice House, discusses how she and her husband took a small family business and turned it into an international company. She explains marketing, growth, and customer acquisition as they relate to The Spice House.

Video Type: In Practice

Tools
Tools icon close
- Download PDFopens in new window
- Cite
  
  Cite icon close
  
  Format APA
  
  Erd, P. (Practitioner). (2016). Building the family business [Video]. SAGE Knowledge. https://dx.doi.org/10.4135/9781473975651
  
  Erd, Patty. "Building the Family Business." In SAGE Video. : SAGE Publications, Ltd., 2016. Video, 00:22:19. https://dx.doi.org/10.4135/9781473975651.
  
  Erd, P., 2016. Building the Family Business, SAGE Video. [Streaming Video] London: SAGE Publications Ltd. Available at: <https://dx.doi.org/10.4135/9781473975651 & gt; [Accessed 22 May 2022].
  
  Erd, Patty. Building the Family Business. Online video clip. SAGE Video. London: SAGE Publications, Ltd., 28 Jan 2016. doi: https://dx.doi.org/10.4135/9781473975651. 22 May 2022.
  copy to clipboard
  or
  
  Export to your reference manager Endnote
  
  Export
  
  Cancel
- Share
  
  Share icon close
  
  Share via
  
  Email
  
  Please log in from an authenticated institution or log into your member profile to access the email feature.
  
  Sign in/register
- Embed
  
  Embed icon close
  
  Embed this Video
  Add this video to your learning management system or webpage by copying the code below into the HTML editor on the page. Look for the words HTML or </>. Learn More about Embedding Video icon link (opens in new window)
  
  Clip - https://sk.sagepub.com/video/building-the-family-business
  
  Embed code:
  
  Copy to clipboard
  
  Select a length: Entire video
  
  Select a size:
  
  420x236
  
  640x360
  
  853x480
  
  Sample View:
  (opens in new window)
  
  Cancel
- Get link
  
  Get link icon close
  
  Select a length: Entire video
  
  Link to this page directly with a permalink:
  https://sk.sagepub.com/video/building-the-family-business
  
  Copy to clipboard
  
  Cancel

Summary

Summary

Patty Erd, co-owner of The Spice House, discusses how she and her husband took a small family business and turned it into an international company. She explains marketing, growth, and customer acquisition as they relate to The Spice House.