Transcript

Brand Management

Name: Brand Management
Uploaded: 2016-06-25
Duration: 23 min 53 s
Description: Heidi Flynn Schultz offers her perspective on brand management. She covers overlooked areas, over-used ideas, pitfalls, and best practices.

Video Type: Interview

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  Schultz, H. F. (Practitioner). (2016). Brand management [Video]. SAGE Knowledge. https://www.doi.org/10.4135/9781473988484
  
  Schultz, Heidi F. "Brand Management." In SAGE Video. : SAGE Publications, Ltd., 2016. Video, 00:23:53. https://www.doi.org/10.4135/9781473988484.
  
  Schultz, H. F., 2016. Brand Management, SAGE Video. [Streaming Video] London: SAGE Publications Ltd. Available at: <http://www.doi.org/10.4135/9781473988484> [Accessed 23 Oct 2021].
  
  Schultz, Heidi F. Brand Management. Online video clip. SAGE Video. London: SAGE Publications, Ltd., 25 Jun 2016. doi: https://www.doi.org/10.4135/9781473988484. 23 Oct 2021.
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