Heidi Flynn Schultz explains brand equity as comprising brand awareness, recognition, and associations.
- Type of Content: Definition
- Title: Brand Equity
- Publisher: SAGE Publications, Ltd.
- Publication year: 2016
- Online pub date:
- Discipline: Business & Management
- Subject: Brand Management & Strategy, Analytical Marketing, Consumer Behavior
- Duration: 00:02:14
- Keywords: awareness, brand equity, brand loyalty, competition (business), marketing, quality indicators, Sales, Shareholders, valuation, value: exchange and use value
Academic: Heidi Flynn SchultzOnline ISBN:9781473988767Copyright: (c) SAGE Publications Ltd., 2016