SAGE Video - Bournemouth Air Festival: Use of Social Media

Name: Bournemouth Air Festival: Use of Social Media
Uploaded: 2016-01-28
Duration: 11 min 6 s
Description: Professor Nicole Ferdinand discusses festival and tourism management in the context of incorporating social media tools into an event. She provides actual data analysis, and explains the trends and challenges an event organizer may face utilizing social media.

Transcript

Video Type: Case Study

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  Ferdinand, N. (Academic). (2016). Bournemouth air festival: use of social media [Video]. SAGE Knowledge. https://dx.doi.org/10.4135/9781473961913
  
  Ferdinand, Nicole. "Bournemouth Air Festival: Use of Social Media." In SAGE Video. : SAGE Publications, Ltd., 2016. Video, 00:11:06. https://dx.doi.org/10.4135/9781473961913.
  
  Ferdinand, N., 2016. Bournemouth Air Festival: Use of Social Media, SAGE Video. [Streaming Video] London: SAGE Publications Ltd. Available at: <https://dx.doi.org/10.4135/9781473961913 & gt; [Accessed 3 Feb 2023].
  
  Ferdinand, Nicole. Bournemouth Air Festival: Use of Social Media. Online video clip. SAGE Video. London: SAGE Publications, Ltd., 28 Jan 2016. doi: https://dx.doi.org/10.4135/9781473961913. 3 Feb 2023.
  
  Bournemouth Air Festival: Use of Social Media [Streaming video]. 2016. doi:10.4135/9781473961913. Accessed 02/03/2023
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Summary
Chapters
Video Info

Summary

Professor Nicole Ferdinand discusses festival and tourism management in the context of incorporating social media tools into an event. She provides actual data analysis, and explains the trends and challenges an event organizer may face utilizing social media.

Chapter 1: Bournemouth Air Festival: Use of Social Media
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- Start time: 00:00:06
- End time: 00:00:36
Chapter 2: Research Context
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- Start time: 00:00:37
- End time: 00:01:23
Chapter 3: Social Network Analysis
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- Start time: 00:01:24
- End time: 00:01:56
Chapter 4: Challenges for Event Organizers
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- Start time: 00:01:57
- End time: 00:05:06
Chapter 5: Using Social Media to Enhance the Customer's Experience
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- Start time: 00:05:07
- End time: 00:06:09
Chapter 6: Wider Implications
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- Start time: 00:06:10
- End time: 00:06:49
Chapter 7: Incorporating Social Media
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- Start time: 00:06:50
- End time: 00:08:56
Chapter 8: Using Social Media in Business
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- Start time: 00:08:57
- End time: 00:10:26
Chapter 9: Reflective Questions
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- Start time: 00:10:27
- End time: 00:11:06

Type of Content: Case Study
Title: Bournemouth Air Festival: Use of Social Media
Publisher: SAGE Publications, Ltd.
- Publication year: 2016
- Online pub date: January 28, 2016
Discipline: Business & Management
Subject: Social Media, Tourism, Events & Hospitality Marketing, Electronic Marketing
Duration: 00:11:06
DOI: https://dx.doi.org/10.4135/9781473961913
Keywords: airplanes, beaches, broadcast media, broadcasting, communication aids, communities of interest, crowd safety, crowds, data analysis, data collection, demographics, emergency alert systems, emergency and disaster preparedness, English language learners, Facebook, festivals, infrastructure, internet, internet and communities, internet and social connectedness, language, military aircraft, multilingualism, physically disabled, resource allocation, resource budgeting, resource management, Social media, Stakeholders, target population, technology (new media), tourism, tourism management, Twitter, user satisfaction, value added measures, weather
Things Discussed
Organizations Discussed:
Bournemouth Air Festival
Twitter
Facebook
Snapchat

People
Academic: Nicole Ferdinand

Online ISBN:9781473961913

Copyright: (c) SAGE Publications Ltd., 2016

More informationLess information

Tools
Tools icon close
- Download PDFopens in new window
- Cite
  
  Cite icon close
  
  Format APA
  
  Ferdinand, N. (Academic). (2016). Bournemouth air festival: use of social media [Video]. SAGE Knowledge. https://dx.doi.org/10.4135/9781473961913
  
  Ferdinand, Nicole. "Bournemouth Air Festival: Use of Social Media." In SAGE Video. : SAGE Publications, Ltd., 2016. Video, 00:11:06. https://dx.doi.org/10.4135/9781473961913.
  
  Ferdinand, N., 2016. Bournemouth Air Festival: Use of Social Media, SAGE Video. [Streaming Video] London: SAGE Publications Ltd. Available at: <https://dx.doi.org/10.4135/9781473961913 & gt; [Accessed 3 Feb 2023].
  
  Ferdinand, Nicole. Bournemouth Air Festival: Use of Social Media. Online video clip. SAGE Video. London: SAGE Publications, Ltd., 28 Jan 2016. doi: https://dx.doi.org/10.4135/9781473961913. 3 Feb 2023.
  
  Bournemouth Air Festival: Use of Social Media [Streaming video]. 2016. doi:10.4135/9781473961913. Accessed 02/03/2023
  copy to clipboard
  or
  
  Export to your reference manager Endnote
  
  Export
  
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  Embed this Content
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  Clip - https://sk.sagepub.com/video/bournemouth-air-festival-use-of-social-media
  
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Video Type: Case Study

Transcript

Summary

Chapters

Video Info

Chapter 1: Bournemouth Air Festival: Use of Social Media

Chapter 2: Research Context

Chapter 3: Social Network Analysis

Chapter 4: Challenges for Event Organizers

Chapter 5: Using Social Media to Enhance the Customer's Experience

Chapter 6: Wider Implications

Chapter 7: Incorporating Social Media

Chapter 8: Using Social Media in Business

Chapter 9: Reflective Questions

Things Discussed

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Bournemouth Air Festival: Use of Social Media

Video Type: Case Study

Transcript

Summary

Chapters

Video Info

Chapter 1: Bournemouth Air Festival: Use of Social Media

Chapter 2: Research Context

Chapter 3: Social Network Analysis

Chapter 4: Challenges for Event Organizers

Chapter 5: Using Social Media to Enhance the Customer's Experience

Chapter 6: Wider Implications

Chapter 7: Incorporating Social Media

Chapter 8: Using Social Media in Business

Chapter 9: Reflective Questions

Things Discussed

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