SAGE Video - Bournemouth Air Festival: Use of Social Media

Name: Bournemouth Air Festival: Use of Social Media
Uploaded: 2016-01-28
Duration: 11 min 6 s
Description: Professor Nicole Ferdinand discusses festival and tourism management in the context of incorporating social media tools into an event. She provides actual data analysis, and explains the trends and challenges an event organizer may face utilizing social media.

Transcript

Video Type: Case Study

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  Ferdinand, N. (Academic). (2016). Bournemouth air festival: use of social media [Video]. SAGE Knowledge. https://dx.doi.org/10.4135/9781473961913
  
  Ferdinand, Nicole. "Bournemouth Air Festival: Use of Social Media." In SAGE Video. : SAGE Publications, Ltd., 2016. Video, 00:11:06. https://dx.doi.org/10.4135/9781473961913.
  
  Ferdinand, N., 2016. Bournemouth Air Festival: Use of Social Media, SAGE Video. [Streaming Video] London: SAGE Publications Ltd. Available at: <https://dx.doi.org/10.4135/9781473961913 & gt; [Accessed 15 Aug 2022].
  
  Ferdinand, Nicole. Bournemouth Air Festival: Use of Social Media. Online video clip. SAGE Video. London: SAGE Publications, Ltd., 28 Jan 2016. doi: https://dx.doi.org/10.4135/9781473961913. 15 Aug 2022.
  
  Bournemouth Air Festival: Use of Social Media [Streaming video]. 2016. doi:10.4135/9781473961913. Accessed 08/15/2022
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Summary

Summary

Professor Nicole Ferdinand discusses festival and tourism management in the context of incorporating social media tools into an event. She provides actual data analysis, and explains the trends and challenges an event organizer may face utilizing social media.