Summary
Chapters
Video Info
Professor Nicole Ferdinand discusses festival and tourism management in the context of incorporating social media tools into an event. She provides actual data analysis, and explains the trends and challenges an event organizer may face utilizing social media.
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Chapter 1: Bournemouth Air Festival: Use of Social Media
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Chapter 2: Research Context
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Chapter 3: Social Network Analysis
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Chapter 4: Challenges for Event Organizers
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Chapter 5: Using Social Media to Enhance the Customer's Experience
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Chapter 6: Wider Implications
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Chapter 7: Incorporating Social Media
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Chapter 8: Using Social Media in Business
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Chapter 9: Reflective Questions
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