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Bournemouth Air Festival: Use of Social Media

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  Ferdinand, N. (Academic). (2016). Bournemouth air festival: use of social media [Video]. SAGE Knowledge. https://www.doi.org/10.4135/9781473961913
  
  Ferdinand, Nicole. "Bournemouth Air Festival: Use of Social Media." In SAGE Video. : SAGE Publications, Ltd., 2016. Video, 00:11:06. https://www.doi.org/10.4135/9781473961913.
  
  Ferdinand, N., 2016. Bournemouth Air Festival: Use of Social Media, SAGE Video. [Streaming Video] London: SAGE Publications Ltd. Available at: <http://www.doi.org/10.4135/9781473961913> [Accessed 13 May 2021].
  
  Ferdinand, Nicole. Bournemouth Air Festival: Use of Social Media. Online video clip. SAGE Video. London: SAGE Publications, Ltd., 16 Aug 2016. doi: https://www.doi.org/10.4135/9781473961913. 13 May 2021.
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Summary

Summary

Professor Nicole Ferdinand discusses festival and tourism management in the context of incorporating social media tools into an event. She provides actual data analysis, and explains the trends and challenges an event organizer may face utilizing social media.

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Bournemouth Air Festival: Use of Social Media

Video Type: Video Case

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