Sage Video - Beyond theTwelve Collective: Britnie Dates and Brand Storytelling

Name: Beyond theTwelve Collective: Britnie Dates and Brand Storytelling
Uploaded: 2021-10-26
Duration: 5 min 25 s
Description: Britnie Dates, a member of theTwelve Collective, discusses theTwelve Collective and brand storytelling, including how to capture a retailer's voice, her proudest project, and how she came to write business stories.

Transcript

Video Type: Case Study

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  Dates, B. (Speaker). (2022). Beyond theTwelve Collective: Britnie Dates and brand storytelling theTwelve Collective [Video]. Sage Knowledge. https://doi.org/10.4135/9781529797152
  
  Dates, Britnie. "Beyond theTwelve Collective: Britnie Dates and Brand Storytelling." In Sage Video. : SAGE Publications, Ltd., 2022. Video, 00:05:25. https://doi.org/10.4135/9781529797152.
  
  Dates, B., 2022. Beyond theTwelve Collective: Britnie Dates and Brand Storytelling, Sage Video. [Streaming Video] London: Sage Publications Ltd. Available at: <https://doi.org/10.4135/9781529797152 & gt; [Accessed 22 Mar 2023].
  
  Dates, Britnie. Beyond theTwelve Collective: Britnie Dates and Brand Storytelling. Online video clip. SAGE Video. London: SAGE Publications, Ltd., 26 Oct 2021. doi: https://doi.org/10.4135/9781529797152. 22 Mar 2023.
  
  Beyond theTwelve Collective: Britnie Dates and Brand Storytelling [Streaming video]. 2022. doi:10.4135/9781529797152. Accessed 03/22/2023
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Summary
Chapters
Video Info
Assessment questions

Summary

Britnie Dates, a member of theTwelve Collective, discusses theTwelve Collective and brand storytelling, including how to capture a retailer's voice, her proudest project, and how she came to write business stories.

Chapter 1: Britnie Dates Discusses Capturing a Retailer or Creative's Voice and Her Favorite Project
icon angle down
- Start time: 00:00:00
- End time: 00:02:53
Chapter 2: Britnie Dates Discusses Writing Business Stories and How to Ideate Stories
icon angle down
- Start time: 00:02:54
- End time: 00:05:24

Type of Content: Case Study
Title: Beyond theTwelve Collective: Britnie Dates and Brand Storytelling
Publisher: SAGE Publications, Ltd.
- Publication year: 2022
- Online pub date: October 26, 2021
Discipline: Business & Management
Subject: Marketing (general), Small Business Marketing
Contains: Assessment Questions
Duration: 00:05:25
DOI: https://doi.org/10.4135/9781529797152
Keywords: branding, communication skills, creative industries, marketing, Small business management, Storytelling
Things Discussed
Organizations Discussed:
theTwelve Collective

People
Speaker: Britnie Dates

Online ISBN:9781529797152

Copyright: ©SAGE Publications Ltd., 2022

More informationLess information

Tools
Tools icon close
- Download PDFopens in new window
- Cite
  
  Cite icon close
  
  Format APA
  
  Dates, B. (Speaker). (2022). Beyond theTwelve Collective: Britnie Dates and brand storytelling theTwelve Collective [Video]. Sage Knowledge. https://doi.org/10.4135/9781529797152
  
  Dates, Britnie. "Beyond theTwelve Collective: Britnie Dates and Brand Storytelling." In Sage Video. : SAGE Publications, Ltd., 2022. Video, 00:05:25. https://doi.org/10.4135/9781529797152.
  
  Dates, B., 2022. Beyond theTwelve Collective: Britnie Dates and Brand Storytelling, Sage Video. [Streaming Video] London: Sage Publications Ltd. Available at: <https://doi.org/10.4135/9781529797152 & gt; [Accessed 22 Mar 2023].
  
  Dates, Britnie. Beyond theTwelve Collective: Britnie Dates and Brand Storytelling. Online video clip. SAGE Video. London: SAGE Publications, Ltd., 26 Oct 2021. doi: https://doi.org/10.4135/9781529797152. 22 Mar 2023.
  
  Beyond theTwelve Collective: Britnie Dates and Brand Storytelling [Streaming video]. 2022. doi:10.4135/9781529797152. Accessed 03/22/2023
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  Clip - https://sk.sagepub.com/video/beyond-thetwelve-collective-britnie-dates-and-brand-storytelling
  
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Video Type: Case Study

Transcript

Summary

Chapters

Video Info

Assessment questions

Chapter 1: Britnie Dates Discusses Capturing a Retailer or Creative's Voice and Her Favorite Project

Chapter 2: Britnie Dates Discusses Writing Business Stories and How to Ideate Stories

Things Discussed

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Beyond theTwelve Collective: Britnie Dates and Brand Storytelling

Video Type: Case Study

Transcript

Summary

Chapters

Video Info

Assessment questions

Chapter 1: Britnie Dates Discusses Capturing a Retailer or Creative's Voice and Her Favorite Project

Chapter 2: Britnie Dates Discusses Writing Business Stories and How to Ideate Stories

Things Discussed

Sign in to access this content

Get a 30 day FREE TRIAL

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