Britnie Dates, a member of theTwelve Collective, discusses theTwelve Collective and brand storytelling, including how to capture a retailer's voice, her proudest project, and how she came to write business stories.
- Type of Content: Case Study
- Title: Beyond theTwelve Collective: Britnie Dates and Brand Storytelling
- Publisher: SAGE Publications, Ltd.
- Publication year: 2022
- Online pub date:
- Discipline: Business & Management
- Subject: Marketing (general), Small Business Marketing
- Contains: Assessment Questions
- Duration: 00:05:25
- Keywords: branding, communication skills, creative industries, marketing, Small business management, Storytelling
Speaker: Britnie DatesOnline ISBN:9781529797152Copyright: ©SAGE Publications Ltd., 2022