Sage Video - Behind the Screens: Hollywood Goes Hypercommercial

Name: Behind the Screens: Hollywood Goes Hypercommercial
Uploaded: 2015-04-16
Duration: 36 min 21 s
Description: Product placement is seen everywhere in TV shows and movies. This documentary takes you into the world of product placement. Learn about the major companies behind the movies and how they make the big bucks beyond just the movie. The viewer will learn the importance of cross-promotions, merchandising, and tie-ins.

Transcript

Video Type: Documentary

Tools
Tools icon close
- Get link
  
  Get link icon close
  
  Select a length: Entire video
  
  Link to this page directly with a permalink:
  https://sk.sagepub.com/video/behind-the-screens-hollywood-goes-hypercommercial
  
  Copy to clipboard
  
  Cancel
- Cite
  
  Cite icon close
  
  Format APA
  
  Wasko, J., Crispin Miller, M., McChesney, B., Douglas, S., Meehan, E., Pikser, J. (Interviewees). (2015). Behind the screens: Hollywood goes hypercommercial [Video]. Sage Knowledge. https://doi.org/10.4135/9781473928961
  
  Wasko, Janet, Mark Crispin Miller, Bob McChesney, Susan Douglas, Eileen Meehan, Jeremy Pikser. "Behind the Screens: Hollywood Goes Hypercommercial." In Sage Video. : Media Education Foundation, 2015. Video, 00:36:21. https://doi.org/10.4135/9781473928961.
  
  Wasko, J., Crispin Miller, M., McChesney, B., Douglas, S., Meehan, E., Pikser, J., 2015. Behind the Screens: Hollywood Goes Hypercommercial, Sage Video. [Streaming Video] London: Sage Publications Ltd. Available at: <https://doi.org/10.4135/9781473928961 & gt; [Accessed 6 Jun 2023].
  
  Wasko, Janet, et al. Behind the Screens: Hollywood Goes Hypercommercial. Online video clip. SAGE Video. London: SAGE Publications, Ltd., 16 Apr 2015. doi: https://doi.org/10.4135/9781473928961. 6 Jun 2023.
  
  Behind the Screens: Hollywood Goes Hypercommercial [Streaming video]. 2015. doi:10.4135/9781473928961. Accessed 06/06/2023
  copy to clipboard
  or
  
  Export to your reference manager Endnote
  
  Export
  
  Cancel
- Share
  
  Share icon close
  
  Share via
  
  Email
  
  Please log in from an authenticated institution or log into your member profile to access the email feature.
  
  Sign in/register
- Embed
  
  Embed icon close
  
  Embed this Content
  Add this content to your learning management system or webpage by copying the code below into the HTML editor on the page. Look for the words HTML or </>. Learn More about Embedding Video icon link (opens in new window)
  
  Clip - https://sk.sagepub.com/video/behind-the-screens-hollywood-goes-hypercommercial
  
  Embed code:
  
  Copy to clipboard
  
  Select a length: Entire video
  
  Select a size:
  
  420x236
  
  640x360
  
  853x480
  
  Sample View:
  (opens in new window)
  
  Cancel
- Download PDFopens in new window

Summary
Chapters
Video Info

Summary

Product placement is seen everywhere in TV shows and movies. This documentary takes you into the world of product placement. Learn about the major companies behind the movies and how they make the big bucks beyond just the movie. The viewer will learn the importance of cross-promotions, merchandising, and tie-ins.

Chapter 1: An Advertising Medium
icon angle down
- Start time: 00:00:00
- End time: 00:04:23
Chapter 2: Product Placement - Advertising Goes to the Movies
icon angle down
- Start time: 00:04:24
- End time: 00:09:08
Chapter 3: Unrealistic Product Placement
icon angle down
- Start time: 00:09:09
- End time: 00:14:11
Chapter 4: Making Movies For Marketers: Cross Promotion
icon angle down
- Start time: 00:14:12
- End time: 00:16:16
Chapter 5: Making Movies For Marketers: Merchandise
icon angle down
- Start time: 00:16:17
- End time: 00:18:24
Chapter 6: Making Movies For Marketers: Tie-Ins
icon angle down
- Start time: 00:18:25
- End time: 00:22:32
Chapter 7: Hijacking the Movies: Hollywood in an Age of Conglomerates
icon angle down
- Start time: 00:22:33
- End time: 00:30:55
Chapter 8: Limiting Stories: Making Movies in a Hypercommercial Age
icon angle down
- Start time: 00:30:56
- End time: 00:35:07
Chapter 9: Credits: Behind the Scenes
icon angle down
- Start time: 00:35:08
- End time: 00:36:18

Type of Content: Documentary
Title: Behind the Screens: Hollywood Goes Hypercommercial
Publisher: Media Education Foundation
- Publication year: 2015
- Online pub date: April 16, 2015
Discipline: Media, Communication & Cultural Studies
Subject: Film & Cinema, Advertising, Global Media
Duration: 00:36:21
DOI: https://doi.org/10.4135/9781473928961
Keywords: advertising, film industry, media industry, merchandising and licensing, product placements, product promotion, promotion (marketing), promotional tie-ins, Sexuality in advertising, Synergy, television advertising
Things Discussed
Persons Discussed:
Thomas Edison
Matt Damon
Liv Tyler
Tommy Hilfiger
Michael Jordan
Rupert Murdoch
Tom Craig
Tom Cruise
Ben Affleck
George Lucas
Michael Eisner
Tom Hanks
John Candy
Steve Martin
Pete Bart
Adam Sandler
Spencer Tracy
Katharine Hepburn

People
Director: Matt Soar
Director: Susan Ericsson
Interviewee: Janet Wasko
Interviewee: Mark Crispin Miller
Producer: Matt Soar
Interviewee: Bob McChesney
Interviewee: Susan Douglas
Interviewee: Eileen Meehan
Interviewee: Jeremy Pikser

Online ISBN: 9781473928961

Copyright: © 2000 Media Education Foundation

More informationLess information

Tools
Tools icon close
- Get link
  
  Get link icon close
  
  Select a length: Entire video
  
  Link to this page directly with a permalink:
  https://sk.sagepub.com/video/behind-the-screens-hollywood-goes-hypercommercial
  
  Copy to clipboard
  
  Cancel
- Cite
  
  Cite icon close
  
  Format APA
  
  Wasko, J., Crispin Miller, M., McChesney, B., Douglas, S., Meehan, E., Pikser, J. (Interviewees). (2015). Behind the screens: Hollywood goes hypercommercial [Video]. Sage Knowledge. https://doi.org/10.4135/9781473928961
  
  Wasko, Janet, Mark Crispin Miller, Bob McChesney, Susan Douglas, Eileen Meehan, Jeremy Pikser. "Behind the Screens: Hollywood Goes Hypercommercial." In Sage Video. : Media Education Foundation, 2015. Video, 00:36:21. https://doi.org/10.4135/9781473928961.
  
  Wasko, J., Crispin Miller, M., McChesney, B., Douglas, S., Meehan, E., Pikser, J., 2015. Behind the Screens: Hollywood Goes Hypercommercial, Sage Video. [Streaming Video] London: Sage Publications Ltd. Available at: <https://doi.org/10.4135/9781473928961 & gt; [Accessed 6 Jun 2023].
  
  Wasko, Janet, et al. Behind the Screens: Hollywood Goes Hypercommercial. Online video clip. SAGE Video. London: SAGE Publications, Ltd., 16 Apr 2015. doi: https://doi.org/10.4135/9781473928961. 6 Jun 2023.
  
  Behind the Screens: Hollywood Goes Hypercommercial [Streaming video]. 2015. doi:10.4135/9781473928961. Accessed 06/06/2023
  copy to clipboard
  or
  
  Export to your reference manager Endnote
  
  Export
  
  Cancel
- Share
  
  Share icon close
  
  Share via
  
  Email
  
  Please log in from an authenticated institution or log into your member profile to access the email feature.
  
  Sign in/register
- Embed
  
  Embed icon close
  
  Embed this Content
  Add this content to your learning management system or webpage by copying the code below into the HTML editor on the page. Look for the words HTML or </>. Learn More about Embedding Video icon link (opens in new window)
  
  Clip - https://sk.sagepub.com/video/behind-the-screens-hollywood-goes-hypercommercial
  
  Embed code:
  
  Copy to clipboard
  
  Select a length: Entire video
  
  Select a size:
  
  420x236
  
  640x360
  
  853x480
  
  Sample View:
  (opens in new window)
  
  Cancel
- Download PDFopens in new window

Sign in to access this content

Get a 30 day FREE TRIAL

Watch videos from a variety of sources bringing classroom topics to life
Read modern, diverse business cases
Explore hundreds of books and reference titles

Browse by discipline

Video Type: Documentary

Transcript

Summary

Chapters

Video Info

Chapter 1: An Advertising Medium

Chapter 2: Product Placement - Advertising Goes to the Movies

Chapter 3: Unrealistic Product Placement

Chapter 4: Making Movies For Marketers: Cross Promotion

Chapter 5: Making Movies For Marketers: Merchandise

Chapter 6: Making Movies For Marketers: Tie-Ins

Chapter 7: Hijacking the Movies: Hollywood in an Age of Conglomerates

Chapter 8: Limiting Stories: Making Movies in a Hypercommercial Age

Chapter 9: Credits: Behind the Scenes

Things Discussed

Sign in to access this content

Get a 30 day FREE TRIAL

Sage Recommends

No internet connection.

All search filters on the page have been cleared.

Your search has been saved.

Behind the Screens: Hollywood Goes Hypercommercial

Video Type: Documentary

Transcript

Summary

Chapters

Video Info

Chapter 1: An Advertising Medium

Chapter 2: Product Placement - Advertising Goes to the Movies

Chapter 3: Unrealistic Product Placement

Chapter 4: Making Movies For Marketers: Cross Promotion

Chapter 5: Making Movies For Marketers: Merchandise

Chapter 6: Making Movies For Marketers: Tie-Ins

Chapter 7: Hijacking the Movies: Hollywood in an Age of Conglomerates

Chapter 8: Limiting Stories: Making Movies in a Hypercommercial Age

Chapter 9: Credits: Behind the Scenes

Things Discussed

Sign in to access this content

Get a 30 day FREE TRIAL

Read next

More like this

Sage Recommends