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Behind the Screens: Hollywood Goes Hypercommercial

Video Type: Documentary

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  Wasko, J., Crispin Miller, M., McChesney, B., Douglas, S., Meehan, E., Pikser, J. (Interviewees). (2015). Behind the screens: Hollywood goes hypercommercial [Video]. SAGE Knowledge. https://www.doi.org/10.4135/9781473928961
  
  Wasko, Janet, Mark Crispin Miller, Bob McChesney, Susan Douglas, Eileen Meehan, Jeremy Pikser. "Behind the Screens: Hollywood Goes Hypercommercial." In SAGE Video. : Media Education Foundation, 2015. Video, 00:36:21. https://www.doi.org/10.4135/9781473928961.
  
  Wasko, J., Crispin Miller, M., McChesney, B., Douglas, S., Meehan, E., Pikser, J., 2015. Behind the Screens: Hollywood Goes Hypercommercial, SAGE Video. [Streaming Video] London: SAGE Publications Ltd. Available at: <http://www.doi.org/10.4135/9781473928961> [Accessed 9 May 2021].
  
  Wasko, Janet, et al. Behind the Screens: Hollywood Goes Hypercommercial. Online video clip. SAGE Video. London: SAGE Publications, Ltd., 16 Aug 2016. doi: https://www.doi.org/10.4135/9781473928961. 9 May 2021.
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Summary

Summary

Product placement is seen everywhere in TV shows and movies. This documentary takes you into the world of product placement. Learn about the major companies behind the movies and how they make the big bucks beyond just the movie. The viewer will learn the importance of cross-promotions, merchandising, and tie-ins.