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Behind the Screens: Hollywood Goes Hypercommercial

Video Type: Documentary

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  Wasko, J., Crispin Miller, M., McChesney, B., Douglas, S., Meehan, E., ... (Interviewee). (2000). Behind the screens: Hollywood goes hypercommercial [Streaming video]. Retrieved from SAGE Video.
  
  Wasko, Janet, Mark Crispin Miller, Bob McChesney, Susan Douglas, Eileen Meehan, Jeremy Pikser. "Behind the Screens: Hollywood Goes Hypercommercial." SAGE Video video, 00:36:21. 2000. https://sk.sagepub.com/video/behind-the-screens-hollywood-goes-hypercommercial.
  
  Behind the Screens: Hollywood Goes Hypercommercial 2000, online video, Media Education Foundation, Northampton, viewed 1 December 2020, <https://sk.sagepub.com/video/behind-the-screens-hollywood-goes-hypercommercial>.
  
  Wasko, Janet, et al. "Behind the Screens: Hollywood Goes Hypercommercial." Online video clip. SAGE Video. Media Education Foundation, 16 Apr. 2015. Web. 1 Dec. 2020.
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Summary

Summary

Product placement is seen everywhere in TV shows and movies. This documentary takes you into the world of product placement. Learn about the major companies behind the movies and how they make the big bucks beyond just the movie. The viewer will learn the importance of cross-promotions, merchandising, and tie-ins.