Summary
Chapters
Video Info
Product placement is seen everywhere in TV shows and movies. This documentary takes you into the world of product placement. Learn about the major companies behind the movies and how they make the big bucks beyond just the movie. The viewer will learn the importance of cross-promotions, merchandising, and tie-ins.
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Chapter 1: An Advertising Medium
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Chapter 2: Product Placement - Advertising Goes to the Movies
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Chapter 3: Unrealistic Product Placement
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Chapter 4: Making Movies For Marketers: Cross Promotion
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Chapter 5: Making Movies For Marketers: Merchandise
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Chapter 6: Making Movies For Marketers: Tie-Ins
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Chapter 7: Hijacking the Movies: Hollywood in an Age of Conglomerates
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Chapter 8: Limiting Stories: Making Movies in a Hypercommercial Age
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Chapter 9: Credits: Behind the Scenes
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