Dr. Nick Southgate explains behavioral economics in comparison with classical economics, and he shows how a fuller understanding of behavioral economics can result in more effective advertising campaigns.
Behavioral Economics in Advertising
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Southgate, N. (Academic). (2015). Behavioral economics in advertising [Video]. SAGE Knowledge. https://www.doi.org/10.4135/9781473941694
Southgate, Nick. "Behavioral Economics in Advertising." In SAGE Video. : SAGE Publications, Ltd., 2015. Video, 00:15:35. https://www.doi.org/10.4135/9781473941694.
Southgate, N., 2015. Behavioral Economics in Advertising, SAGE Video. [Streaming Video] London: SAGE Publications Ltd. Available at: <http://www.doi.org/10.4135/9781473941694> [Accessed 26 Jul 2021].
Southgate, Nick. Behavioral Economics in Advertising. Online video clip. SAGE Video. London: SAGE Publications, Ltd., 30 Apr 2015. doi: https://www.doi.org/10.4135/9781473941694. 26 Jul 2021.copy to clipboardorEndnote
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