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Behavioral Economics in Advertising

Video Type: Tutorial

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  Southgate, N. (Academic). (2015). Behavioral economics in advertising [Video]. SAGE Knowledge. https://www.doi.org/10.4135/9781473941694
  
  Southgate, Nick. "Behavioral Economics in Advertising." In SAGE Video. London: SAGE Publications Ltd., 2015. Video, 00:15:34. https://www.doi.org/10.4135/9781473941694.
  
  Southgate, N., 2015. Behavioral Economics in Advertising, SAGE Video. [Streaming Video] London: SAGE Publications Ltd. Available at: <http://www.doi.org/10.4135/9781473941694> [Accessed 13 Apr 2021].
  
  Southgate, Nick. Behavioral Economics in Advertising. Online video clip. SAGE Video. London: SAGE Publications, Ltd., 30 Apr 2015. doi: https://www.doi.org/10.4135/9781473941694. 13 Apr 2021.
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Summary

Summary

Dr. Nick Southgate explains behavioral economics in comparison with classical economics, and he shows how a fuller understanding of behavioral economics can result in more effective advertising campaigns.