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Background: The Origins of Understanding Global Cultures

Name: Background: The Origins of Understanding Global Cultures
Uploaded: 2016-06-25
Duration: 14 min 1 s
Description: Professor Martin Gannon discusses his book, Understanding Global Cultures. He addresses individualism and collectivism, and cultural awareness--particularly through his personal experiences in the United States, Europe, and Thailand.

Video Type: Tutorial

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  Gannon, M. (Academic). (2016). Background: the origins of understanding global cultures [Video]. SAGE Knowledge. https://dx.doi.org/10.4135/9781473988699
  
  Gannon, Martin. "Background: The Origins of Understanding Global Cultures." In SAGE Video. : SAGE Publications, Ltd., 2016. Video, 00:14:01. https://dx.doi.org/10.4135/9781473988699.
  
  Gannon, M., 2016. Background: The Origins of Understanding Global Cultures, SAGE Video. [Streaming Video] London: SAGE Publications Ltd. Available at: <https://dx.doi.org/10.4135/9781473988699 & gt; [Accessed 1 Jul 2022].
  
  Gannon, Martin. Background: The Origins of Understanding Global Cultures. Online video clip. SAGE Video. London: SAGE Publications, Ltd., 25 Jun 2016. doi: https://dx.doi.org/10.4135/9781473988699. 1 Jul 2022.
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Summary

Summary

Professor Martin Gannon discusses his book, Understanding Global Cultures. He addresses individualism and collectivism, and cultural awareness--particularly through his personal experiences in the United States, Europe, and Thailand.